Marketing: paint marketers must remember: Please market yourself

Core tip: in this era, the value of everyone is not to let people find themselves, but to be good at expressing themselves There is a vast crowd of people Without a certain desire for expression and exposure, we may be buried at any time Once so, it means that career and development will become empty luxury symbols in the real society I have always thought that people should be admired and respected Instead of dealing with them passively and passively, they should actively strive for the upper reaches If they are ordinary and low-key, on the surface, they seem to be free from competition with the rest of the world, smart and happy, but in fact, they are vulnerable and pale Look around them, maybe Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: in this era, everyone's value is not to let people find themselves, but to be good at expressing themselves There is a vast crowd of people Without a certain desire for expression and exposure, we may be buried at any time Once so, it means that career and development will become empty luxury symbols in the real society I have always believed that people should be admired and respected in their life Instead of dealing with them passively and passively, they should actively strive for the upper reaches If they are ordinary and low-key, on the surface, they seem to have no competition with the rest of the world In fact, they are fragile, pale and vulnerable Looking around, many people's dim and repetitive days are like unsalable products, suffering from a terrible backlog and Elimination, their own way of life should be changed Life, in fact, needs marketing Generally speaking, if you can't expose yourself to the right people in the right way, you will give up your business and opportunities to the low-level competitors Because they are more exposed than you, the first step when you strive for business is to let people consider you and enter their interest and decision-making research center Sometimes, even though you are excellent Excellent, but because of the idea of waiting for the rabbit, you will not get the desired results The reason is very simple Potential customers don't know that They think about people they see in the mail, in the newspaper or in the speech If people keep seeing your name or your face, they'll think you're more successful, and you're ahead of business partners they've never seen before In this way, the company can obtain business, and the exposure indicates self realization From this point of view, just like product promotion and enterprise shaping, life also needs accurate positioning and demands, appropriate display and performance Once there was a song, plain and light is true From the heart, everyone wants an ordinary, ordinary, peaceful and comfortable life, but can they really think of it under the pressure of the reality of firewood, rice, oil and salt and the fight of their peers to attack cities and plunder land? Not necessarily To achieve it, we must put it into practice Hong Xiuquan, the founder of Taiping Heavenly Kingdom, is a typical example In his early years, this private school gentleman had studied hard four books and five classics, and he was so engrossed in learning that he could not leave home I dream that one day I will enter the official career from the imperial examination and live a life of easy living But more than ten years passed, but he failed in many attempts He even failed to wear the scholar's crown In desperation, he swore: "wait for me to start a science and learn from the scholars of the world!" Then, after a serious illness, life changed his thoughts and ideas, stimulated his strong desire for expression and survival instinct, only to see him change the image of the past, running around, frequent exposure From a scholar in distress to a holy savior in the eyes of all people, he had the so-called "waking up to the world" and "saving the world song", the heaven dream of beheading demons and removing demons, the irresistible wave of worship of God, the Taiping Heavenly Kingdom regime sweeping South China, which lasted for 18 years and spread to 20 provinces It seems that everything can only be achieved if we try our best Just like a product, only when it is sold can it reflect its value, otherwise the backlog warehouse will bring dust and desolation A product should have good sales and market prospects, and shouting will play a great driving force Similarly, life needs marketing, a broad platform to perform its own brilliance, and more expression desire and exposure Tell you, you're going to start building your personal brand Don't get me wrong I'm not a bigwig, a bigwig or a master I'm an ordinary member of the crowd What personal brand should I have? I go to work every day, eat and dress The brand is a shining, shiny and noble thing What are the common people like me looking for Don't many people in life just hold this idea and can't turn it around all their lives? In fact, personal brand is not an abstract thing, it is built on your characteristics People judge whether they like you from the personal characteristics of your brand, and whether your products or services can provide the value they seek Due to the influence of many years of traditional planned economy era, most Chinese lack of personal opinions and will, like to follow others' arrangements and arrangements and follow the rules and regulations, and are happy to follow the trend to join the fun, and feel safe The times are different now In the era of eyeball economy and attention economy, if you don't have distinctive personality and brand effect, you can't escape the fate of being replaced and eliminated at any time Isn't that a tragic and miserable ending? Therefore, from now on, it's not a dispensable but a necessary realistic choice to build a brand that belongs to itself In fact, it's not hard to build a personal brand that can dominate the market It's just that you have to go the opposite way and tell everyone why you are different from others Many businessmen mistakenly copy the practices of successful competitors, which can only make others think that you are a loser who starts from others' reputation One holiday, I received many blessing messages from friends from all over the world, followed by many greeting calls Some of them hope that I can introduce new jobs to them, "in the future, we will depend on you!" From time to time, this voice came out from their mouths many times It's true that I will try my best to help my friends However, my destiny is ultimately controlled by myself, and people's life is still to support themselves, which is a very simple truth I have seen a report and still remember it Nth = "7" W: St = "on" year = "2007" > on July 17, 2007, Yang Yang, the world champion of short track speed skating, received a bachelor's degree in Business Administration from Tsinghua University Ten years ago, before he had foreseen what he would do on the ice field, Yang Yang was already planning for his future life The defeat of the 1998 Nagano Winter Olympic Games made Yang Yang start to think about his way out: "I can't do without learning I'm only in my early 20s It's not too late to learn." What about retiring when you don't learn? I have to support myself " In 1999, Yang Yang spent a summer studying English in Australia After returning home, his simple training life began to change In the national team, after breakfast every day, the team members have an hour's rest time Others may go back to sleep Yang Yang lies there reading books and memorizing words, and then runs with words in his mind In 2002, Yang Yang won the first gold medal for China in the Winter Olympics She didn't intend to enjoy the benefits of gold medal, so she left for Tsinghua University and then went to Utah University and San Francisco State University Later, the international sports committee and the International Olympic Committee found Yang Yang and asked her to do something Today's Yang Yang, as the associated press commented on her, speaks amazing English with a generous and peaceful smile to the public, representing the new generation of Chinese sports stars - fashionable, charming and brand value "If you want to have a complete life, you need to have a sense of crisis." It is this sense of crisis that makes Yang Yang today "Many athletes lack a sense of crisis They like to entrust themselves to others, to the country and to a certain project They forget that people should be responsible for themselves This is wrong One day, you need to support yourself." In 1991, Feng Lun and Wang Gongquan went south again to Hainan They registered a company with a registered capital of 10 million yuan in the Bureau of industry and commerce In fact, several partners only raised less than 30000 yuan Although he has no money, Feng Lun must tidy up himself and the company His words and behaviors make people look powerful After that, Feng Lun found a boss of a trust company, and first told the other party about his own experience After graduating from the Graduate School of the Central Party school, he successively worked in the Central Party school, the Propaganda Department of the Central Committee, the National Commission for restructuring, the Economic Commission of Wuhan City and the Hainan Provincial Committee, successively held the positions of lecturer, deputy director and deputy director, and also edited books such as China's national conditions report Then, Feng Lun told the other party about the business opportunities he saw He said that he had a good business on hand, and that he would not lose money if he made money, which made the other party very excited Then, we put forward that we can do this business together I will pay 13 million yuan and you will pay 5 million yuan What do you think? Such a good business, the other side is such a person, what is not at ease? So the boss of the trust company lavished 5 million yuan Feng Lun took the five million yuan and asked Wang Gongquan to go to the bank to make a cash mortgage, lending another 13 million yuan They used the 18 million yuan to buy eight villas and made a profit of 3 million yuan with a little packaging This is the first bucket of gold that Feng Lun found in Hainan Later, Feng Lun concluded, "to do a big business, you have to have money No one has money to do a big business for the first time At this time, I can know that I have no money, but I can't let others know When everyone thinks you have money and are willing to cooperate with you to do business, you really have money " In the arena of the world, everyone wants to be in a favorable position The so-called "personal brand" is not only the positioning of oneself, but also the "advertisement" and "quotation" of others For most people who are still pursuing and enterprising, it is an upward attempt If they can be accepted by others effectively, they will find an accelerator for success For successful people, "personal brand" is an indispensable talisman to consolidate and maintain their value They carefully manage their identity and reputation and try their best to preserve and promote it Value In January 2006, Chen Kaige took three years to shoot the new year's movie "Wuji" Under the strong propaganda, Wuji