Marketing: paint marketing: a new marketing model -- entertainment marketing

Core tip: fast pace has become the theme of urban life, and appropriate relaxation and leisure entertainment have gradually become the mainstream of its attention No entertainment, no life Popular idol dramas and talent shows have set new ratings, which also marks the official arrival of the era of national entertainment
Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: fast pace has become the main theme of urban life, and appropriate relaxation and leisure entertainment have gradually become the mainstream of its attention No entertainment, no life Popular idol dramas and talent shows have set new ratings, which also marks the official arrival of the era of national entertainment Recently, mango station's large-scale parent-child outdoor reality show "where to go dad" has been popular all over the country, and the star dad cute baby in the show has won the public's love Yili, the leading brand in China's dairy industry, also took advantage of this program to play the strongest voice in advertising and pledge to carry out entertainment marketing in the end From Transformers 3, motorsport 2, Beijing youth, to the youth that we will die, to iron man, from provincial local channels, to mainstream TV and even CCTV, Yili will be integrated into the characters and plots of the TV series and columns by means of the entertainment marketing methods of film and television implantation and activity columns, so as to make it closer to the real life of the consumers, Furthermore, in-depth communication of Yili's unique tone of happiness, health and happiness is Yili's preliminary planning and practice in the field of entertainment marketing Coincidentally, from 2012 to 2014, with the help of voice of China, the advertising language of "authentic good herbal tea, authentic good voice" has been popular It can be seen that entertainment marketing has become a new marketing mode loved by enterprises As we all know, the purpose of enterprise's application of entertainment marketing is not to seize resources, but to enhance brand awareness and reputation, and to drive consumer behavior Therefore, it is the most valuable for enterprises to integrate entertainment marketing with the actual brand communication needs of enterprises So, how to achieve integrated entertainment marketing? The premise of integration is to have an insight into the trend of entertainment consumption, including the content, platform, preference, contact habits of entertainment media, etc., and to analyze the tonality, personality and brand value that brand needs to transmit, so as to find a matching platform and expression of entertainment resources Then, the effect of brand entertainment marketing needs to be evaluated scientifically The impact, consumer recognition, brand preference and reputation, etc all need to be evaluated, so that enterprises can make entertainment marketing into an important part of a systematic marketing strategy, rather than just looking for a spokesperson, or combining a certain TV series or column, or We should do a one-time "event marketing" for entertainment events Taking jiaduobao as an example, after the launch of voice of China, jiaduobao fully mobilized its channel resources, and successively carried out more than ten promotion activities with Zhejiang satellite TV in Xi'an, Wuhan, Guangzhou, Beijing and other places The propaganda posters of voice of China have been pasted into the terminal sales channels, and the media and means such as TV, plane, network, microblog have been used to continuously strengthen the communication of voice of China In the second season of "voice of China", we will increase the interaction with consumers online and offline, maximize the integration of "voice of China" resources, and provide more platforms to interact with consumers in an all-round and close way, mobilize consumers' enthusiasm, strengthen the emotional communication with consumers, so as to achieve the purpose of selling products and establishing loyal customers Therefore, the key of entertainment marketing is to integrate resources Only the effective integration of entertainment marketing resources can maximize the value of entertainment marketing Paint enterprises should make good use of entertainment marketing to improve brand awareness and reputation Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,