Marketing: paint marketing: how to gain more profits by expanding the market

Core tip: with the development of economy and the change of environment, the large paint dealers in the first and second tier cities are facing the rapid development and maturity of the building materials market and exclusive stores The paint market position has been seriously marginalized and the living space has become smaller and smaller For those dealers whose target is in the third level market, the current situation is at best "the mountain rain is coming, and the wind is blowing all over the building" As long as the terminal network covering the county is carefully and fully established on the one hand, and the transition from simply providing products to providing services for downstream customers is completed on the other hand, they can still occupy Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: with the development of economy and the change of environment, the large coatings dealers in the first and second tier cities are facing the rapid development and maturity of building materials market and exclusive stores The market position of coatings has been seriously marginalized and the living space has become smaller and smaller For those dealers whose target is in the third level market, the current situation is at best "the mountain rain is coming and the wind is blowing all over the building" As long as the terminal network covering the county is carefully and fully established on the one hand, and the transition from simply providing products to providing services for downstream customers is completed on the other hand, they can still occupy a very favorable position, so they can survive in this situation Find their own space for survival and development, and gradually realize transition and change 1、 More and more coating companies with correct business attitude have brought network marketing into the whole marketing plan, and some of them have made bold attempts Whether it is the construction and improvement of the enterprise's own official website, the launch of hard brand online advertising, online news communication, special reports, or Forum promotion, etc., it has gradually become a climate The building materials taken over from win win road marketing consulting agency in the past half a year In terms of similar marketing projects, the scope has expanded from simple brand online advertising to network news communication, network activity planning and organization, Forum promotion, e-magazine, permission email marketing, blog communication, etc., and even started to practice in network integrated marketing communication 2、 Compared with the large dealers, the small and medium-sized paint dealers have more flexible management mechanism and sharp market sense, but due to their own "short board", most of them are trapped in the survival dilemma in the state of the weak, which leads to some low-level operation phenomena lacking market common sense 3、 Innovative and active propaganda and promotion manufacturers will do propaganda, advertising and promotion work in the overall scope But because there are many dealers, the situation varies greatly from place to place There must be something out of consideration Dealers should make their own publicity and promotion, spend small money and do big things according to the local actual situation For example: human relationship marketing, interpersonal relationship marketing, joint marketing, complementary marketing, team marketing, etc Key words of « 1234 » marketing of coatings enterprises: Coatings marketing and marketing: top level design of coatings marketing and colorology enterprise leadership information of the same kind; analysis of the sinking of coatings enterprises' channels; analysis of the causes of the sinking of coatings enterprises' channels and its future trend; what challenges the sinking of coatings enterprises' channels faces: focusing on coatings, diatom mud, Paint and coating, coating technology, fire retardant coating news and coating, diatom mud, paint and coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,