Marketing: paint marketing: paint marketing and colorology

Core tip: color marketing, based on understanding and analyzing the psychology of consumers, is to do what consumers think, to properly position the goods, and then to match the products themselves, product packaging, personnel clothing, environmental settings, store decoration to shopping bags with appropriate colors, so as to make the goods highly emotional, become a bridge to communicate with consumers, and realize "people color goods" ”The unity of the concept of goods to consumers, improve the efficiency of marketing, and reduce marketing costs There are two basic uses of paint: the first is protection, the second is decoration Decorative effect Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience coating Home news: color marketing, based on understanding and analyzing the psychology of consumers, is to do what consumers think, to properly position the goods, and then to match the products themselves, product packaging, personnel clothing, environmental settings, store decoration to shopping bags with appropriate colors, so as to make the goods highly emotional, become a bridge to communicate with consumers, and realize "people color goods" The unity of the concept of goods to consumers, improve the efficiency of marketing, and reduce marketing costs There are two basic uses of paint: the first is protection, the second is decoration The decoration function mainly uses the color of the paint, so if the enterprise works hard on the color of the paint, it can make the product have a certain advantage in the fierce market competition At present, the attention of ordinary consumers to color is not enough, but this situation is changing As a coating enterprise, it should take the initiative to guide consumers to strengthen their understanding of color, integrate color into marketing and service, and make color really serve the growth of the enterprise To make good use of color, I think we can start from the following three points: first, color and Fengshui strategy Fengshui occupies a unique position in the hearts of Chinese people, and color also affects Fengshui Chinese people take red as the most auspicious color, indicating warmth, happiness, auspiciousness and strength Yellow is a symbol of brightness, noble authority and longevity The main colors of the Palace Museum's clothing and palace decoration are golden and vermilion to express nobleness and authority Orange represents sanctity Monks traditionally wear orange cassock, which represents the supremacy of Buddhism Green represents life, spring, tranquility and freshness It is a common color in interior decoration With green carpet and bonsai, people will feel peaceful White and black indicate sadness and dullness Color matching shall be considered according to Chinese living habits, folk customs, beliefs and taboos Try not to use black, pure blue, dark grey, medium grey, pure white and other colors Geomancy stresses Yin and Yang and five elements Therefore, from the perspective of geomancy, the use of indoor color should be consistent with the function of the room rather than conflict The five elements of wood, gold, fire, water and earth correspond to green, white, red, black and yellow respectively If they agree, they will grow; if they disagree, they will overcome Key words: paint color marketing, paint marketing skills, steel structure fire retardant paint price, paint marketing: how can paint companies make more profits by expanding the market? Home of the same kind of information paint is focused on paint, diatom mud, paint coating, paint technology, fire retardant paint news information and paint, diatom mud, paint coating, paint technology, Decoration knowledge and effect drawing of fireproof coating,