Marketing: paint marketing: several problems to be noticed in the marketing of new paint products

Key tips: (1) blind pursuit of distribution rate Many regional managers believe that the higher the distribution rate of new products is, the better it will be Because of the high visibility of the terminal, it will attract consumers to buy, which is in line with the marketing principle of "visible, buy" Theoretically, this is right, but in practice it is not 1 New products are "new faces", and it takes time for consumers to accept and recognize them 2 The reason why a new product is called a new product is that there is no sales basis and no fixed customer base Although there are consumers trying to buy, the overall consumption is Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: (1) blindly pursuing the distribution rate many regional managers believe that the higher the distribution rate of new products is, the better it will be Because of the high visibility of the terminal, it will attract consumers to buy It is in line with the marketing principle of "see, buy", which is right in theory, but not in practice 1 New products are "new faces", and it takes time for consumers to accept and recognize them 2 The reason why new products are called new products is that there is no sales basis and fixed customer base Although there are consumers who try to buy, the total consumer population is limited 3 The fast flow of new products requires the channels to be digested quickly, otherwise it will lead to unsalable products and return goods 4 The large-scale distribution will lead to the decline of terminal driving force, because for the terminal, the new product is a tool to obtain high profits, the large-scale distribution will make the terminal lose this opportunity, and the decline of driving force means that the listing may not be successful Tip: the right way is to pave as well as possible, that is to say, focus first, then popularize, point to area, form purchasing power, awareness and product influence through the terminals with good business, influence in the region and quick sales of products, and then attract small terminals to sell new products （2） Blindly requiring more terminal goods to be shipped means more terminal goods Because more terminal goods to be shipped means large terminal display area Although it can attract consumers' attention and stimulate consumers' purchasing power, the after-sales service of new products is the first It is necessary to solve the problem of return and exchange of goods if the products can not be sold Once the sales of the terminal is not smooth, the dealers will lose confidence and the best products will be greatly discounted in the eyes of the dealers Tip: the right way is to buy your products out of stock rather than overstock new products You can only give five pieces of ten pieces of goods According to the situation, you can use empty case display to solve the problem of product display and product display （3） Blind pursuit of low price means high quality and low price If the price is low, it will be easy to sell, and the sales volume will be large, so the price of new products will be set very low But this is not the case After the new product goes on the market, consumers don't know how much it should be sold, especially when there is no comparison of similar competitive products It's just wishful thinking that good quality and low price make it easy to sell Consumers don't buy it, and the new products are listed at a low price at the beginning Consumers will think that the quality of products is not good After all, consumers have the mentality of "one price, one goods" Key words: paint marketing paint product marketing: three key points that cannot be ignored in marketing planning modern paint: selling is not the end, service is the beginning of similar information The peak season of jade paint marketing is coming, the coating enterprises need to prepare for the war in advance How can jade paint enterprises do a good job in marketing, and the content is the king? 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