Marketing: paint marketing should not be made into "cut cake"

Core tip: Recently, the event of "cut cake gate" has been widely spread on the Internet The netizens in the paint industry interpreted it with a humorous spirit and a self mocking attitude "Rich and handsome cake" has become a new popular word Why a simple cut cake can be popular all over the country, and has a large market for quite a long time According to the analysis of the editor of the new paint net, the key to the success of cut cake is mainly as follows First, product: external fragrant and internal hard cut cake is the common name of Maronite, which is a traditional feature adopted by the Uygur people in southern Xinjiang Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of paint news: Recently, the event of "cut cake gate" has been widely spread on the Internet Netizens in the paint industry interpreted the event with a humorous spirit and a self mocking attitude "Rich and handsome cake" has become a new popular word Why a simple cut cake can be popular all over the country, and has a large market for quite a long time According to the analysis of the editor of the new paint net, the key to the success of cut cake is mainly as follows First, product: the external fragrant and internal hard cut cake is the common name of Marmite It is a kind of national characteristic food that the Uygur people in southern Xinjiang adopt the traditional characteristic technology and select walnut, corn, raisin, grape juice, sesame, rose, Batan apricot, jujube and other raw materials to boil It is also called "cut cake" because it is usually sold with a knife to cut small pieces from large marmites Due to the use of pressing technology, the density of the cut cake becomes very large, and the weight of a very small cut cake can reach 1-2kg From the outside, the cut cake is delicious In terms of paint marketing, it means that the product "looks good", but the density of the product is far beyond people's common sense and imagination The editor of the new paint net calls this characteristic of the cut cake "external fragrance and internal rigidity" Second, price: like Li Daitao, who plans the paint marketing plan, let's take another look at this matter If we sell sliced cakes, we should continue to learn about the supermarket's plastics The form of small package, marked price, so it is estimated that the market of the cut cake is as problematic as the worst coating marketing plan, because many people are likely to be deterred when they look at such a small amount of several hundred yuan, unless it is the "avant-garde adventurous consumer group" that is not very sensitive to price However, the sale of cut cakes uses a very "ingenious" Li daitaojiang's method It is not weighed by weight, but cut by size and volume Consumers who seriously underestimate the density of the cut cake may choose a large piece as a bulk ShaQima, and after cutting, the effect of the above-mentioned really surprised many people Paint industry is to put an end to this "clever" method Third, channel: Fishing in troubled water At the same time, we know that if cut cakes are sold in supermarkets and shopping malls, it's hard to sell them Because in places where people gather, this kind of high-density cut cakes of Li Daitao's rigid style is difficult to display under the condition of transparent information This is also a very smart place for cut cakes The places they choose to sell are usually railway stations, bus stations, zoos, amusement parks, schools In places with high mobility, such as the gate, people are more likely to fish in troubled scenes, so people who cut cakes are professional marketers from the choice of channels Fourth, after-sales: even if the product is attractive and the price is replaced by volume instead of quality, it's hard to sell the cut cake without the after-sales help marketing, because most of the people who buy the cut cake will have a dispute with the store owner, and the cut cake people become one and the use of intimidation also makes many people think they are unlucky in order to calm down A lot of consumers who buy high priced cut cakes are comforting themselves: "it's time to pay a tuition fee." Cake cutting is just cake cutting, which has nothing to do with national justice Cake cutting is not only about cake cutting, but also about Chinese brands Many of our coating enterprises, in the process of managing products and brands, have used these methods directly or indirectly In essence, it is a rotten product, but it is constantly changing its face, making a complete international first-line brand appearance; in the price war of the paint market, it does not provide consumers with real preferences, but uses some crude marketing strategies; in the business channel, some paint enterprises still choose to muddle through, make a lot of money with information asymmetry, and no repeat customers; In addition to some large paint enterprises and brands, the after-sales service of Chinese paint enterprises is still at a relatively primary stage, "you are God before payment, and you are on the ground after paying the bill." 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