Marketing: paint marketing: the first time with paint dealers

Core tip: as a salesman of Tu enterprise, visiting dealers is an essential part So what should I talk about for the first time? Many marketing training lecturers will tell salesmen to prepare materials, samples and plans of coating enterprises and products The conversation mainly focuses on the introduction of coating enterprises, industries and products, emphasizing the development space of future products and agent preferences, etc But Xiaobian thinks that the salesperson should think about the problem from the perspective of the dealer, and think about what the dealer is most concerned about? How to do it perfectly for the first time? Introduce the purpose of the visit Let's get to the point where you come to the local market -& Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: as a coating enterprise salesman, visiting dealers is an essential link, so what will be discussed for the first time? Many marketing training lecturers will tell salesmen to prepare materials, samples and plans of coating enterprises and products The conversation mainly focuses on the introduction of coating enterprises, industries and products, emphasizing the development space of future products and agent preferences, etc But Xiaobian thinks that the salesperson should think about the problem from the perspective of the dealer, and think about what the dealer is most concerned about? How to do it perfectly for the first time? To introduce the purpose of the visit, it's necessary to make it clear what you come to the local market first when you come to the dealer Here's a little bit of attention, that is, the business personnel of the coating enterprise can be said to come to develop this market, but it can't be said that they come today to look for your cooperation It should also be emphasized that the development of this market is in the plan of the coating enterprise, highlighting the overall planning and strategic deployment of the coating enterprise In the view of dealers, there are three factors behind the development of this market: 1 The paint enterprises have an overall plan, push forward step by step, and respond to the layout Such coatings enterprises have clear market thinking, complete planning, clear order and relatively high reliability And this market coating enterprise is bound to develop, then, either cooperate with me, everyone is a partnership, or paint enterprises look for other dealers to cooperate, everyone becomes a competitive relationship 2 The paint enterprise only developed this market when it met my dealer, which shows that the paint enterprise has not included this market in its overall plan, and the relevant preparations are certainly not in place Then, it is difficult to obtain the support and cooperation of the coating enterprise system when the later market starts At the same time, if I don't take over, it's estimated that the coating enterprise can't find other dealers, and it is likely to give up the current development plan 3 There are a lot of blank markets for coating enterprises, which can be developed on the spot, which shows that the coating enterprises themselves lack of planning for market development, and the business personnel are only working in the form of a net, and they will do it when they meet the dealers who are willing to take over This kind of coating enterprise is too casual, and its reliability is not high What dealers own Generally speaking, there is a great chance to visit the dealer boss in the dealer company and get the dealer boss's business card on the spot The dealer's business card often has a lot of information about the products currently distributed, which is a good topic material, and it is also a closed-end question that dealers can easily answer (for example, whether the market here is good or not, it is an open-ended question) Which coating enterprises to cooperate with, which year others started to cooperate with, what is the cooperation area and form, what's the position in the dealer group of the coating enterprise (some dealers will be proud to tell you that they are yunyun, the top ten dealers of a coating enterprise in a certain year), which factories have signed this year, which products are to be added, etc Then, the topic is shifted to what problems have occurred in the process of cooperating with coating enterprises to manage the market, and how to solve them After all, there are not so many smooth sailing in this market There are always such and such problems The key is how to solve these problems and how to prevent them in the later stage This also meets the purpose of the previous visit, learning from dealers and understanding the market What needs to be emphasized here is how the dealers solved this problem, what skills, resources and strategies they had, which is easy for the dealers to say After all, it highlights the excellence of the dealers themselves Key words: paint enterprises, paint merchants, paint dealers, paint price: titanium dioxide price express report on October 14, 2015, solution: paint well or water paint well? 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