Marketing: paint marketing: the key of green marketing thinking in paint Market

Core tip: just after the Spring Festival, many terminal coating stores are still in a red and fiery atmosphere However, in the new year, it is the right choice for coating enterprises to take the green route Through the development of new technologies and new products that are conducive to the sustainable development of the environment, efforts should be made to realize the green color and healthy lifestyle of consumers, so as to effectively establish the green image of enterprises Improve brand reputation and expand brand influence Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings: Just after the Spring Festival, many terminal coating stores are still in a red and fiery atmosphere However, in the new year, it is the right choice for coating enterprises to take the green route Through the development of new technologies and products that are conducive to the sustainable development of the environment, efforts should be made to realize the green and healthy lifestyle of consumers and effectively establish the green image of enterprises, so as to improve the brand beauty Reputation, expand the influence of the brand Green marketing is imperative With the continuous improvement of people's living standards, simple food, clothing, housing and use lines have been unable to meet the needs of consumers Personality has become the hot spot of consumers' pursuit Consumers' consumption concept has also changed from the one-sided pursuit of commodity price in the past to the cultural connotation of green, environmental protection and commodity Coating enterprises should also comply with the change of consumer concept, actively launch products that are environmentally friendly and meet the individual needs of consumers, and adopt green marketing means to promote green products into the people's hearts and quickly win the market Green marketing has become a new mode of marketing means for enterprises It is a management process which aims at promoting sustainable development and realizes the unification of economic interests, consumer needs and environmental interests According to the principles of scientificity and standardization, enterprises meet market demands through purposeful and planned development and exchange product value with other market subjects In Simultaneous Interpreting with traditional marketing, green marketing is guided by human's sustainable development It pays more attention to social and social responsibilities In the process of green marketing, coating enterprises always consider the influence of environment, society and consumers from the design of products to the selection of materials, the use of packaging materials and methods, the selection of transportation and storage methods, to the consumption of products and the disposal of wastes, so as to save resources, ensure safety, health and pollution-free, and maintain the overall interests and long-term of the whole society Distant interests For a long time, the concept of strengthening consumption and guiding green has been deeply rooted in people's minds, but green consumption is still a blank area for consumers In the process of green product publicity, the coating enterprises should base on the long-term, let consumers understand the importance of green consumption, guide them to pursue health and human ecological balance, and identify with green products With the arrival of decoration peak season, the paint market will spare no effort to promote products and usher in the new year However, for the rapid development of the enterprise, short-term efforts to promote sales will not bring too much profit to the enterprise, so while strengthening product publicity, enterprises should vigorously promote pre-sales and after-sales services of green products, such as pre-sales personality design, after-sales health services, etc., which should be integrated into a thick "green" atmosphere, so that consumers can truly experience the difference of green services It can be said that only by taking the lead in setting up the concept of "green marketing" and putting it into practice, can coatings enterprises stand out in the future market competition and become the leader of a new round of market competition In a word, as consumers pursue healthy life more and more, and the consciousness of rational consumption awakens, the "green storm" in the paint industry will only be more and more prosperous Therefore, what the coating enterprises should do now is to update their own thinking, from simple product green to comprehensive green before and after-sales service, leading the green consumption of consumers Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,