Marketing: paint marketing: three key points of marketing planning

Core tip: a marketing plan must be a systematic project In the past three years, the author has communicated with many internal marketers of paint enterprises They have communicated with either the boss or the marketing executives or the bottom marketing personnel of the enterprise, as well as the employees who are specialized in marketing planning They all agree with this theory, but they express their own marketing ideas At that time, I found that the more in the perspective of platform or industry to conceive marketing planning, the more high-altitude bridge, the more mistakes Especially in the network marketing promotion, because most of the small and medium-sized coating enterprises have no professional employment Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 coating Home news: a marketing plan must be a systematic project In the past three years, the author has communicated with many internal marketers of paint enterprises They have also communicated with business owners, business marketing executives or bottom-level marketers, as well as professional marketing planners They all agree with this theory, but they express their own marketing ideas At that time, I found that the more platform or industry perspective to conceive marketing planning, the more overhead bridge, the more mistakes Especially in the field of network marketing and promotion, because most of the small and medium-sized coating enterprises don't hire professional relevant personnel, and the owners are doing it by themselves, but most of them don't know much about network marketing, so such a problem arises: the professional network marketing and promotion personnel don't know much about the situation of the enterprise, just stand at the level of personal understanding On the face of the introduction of professional marketing planning programs, so the more professional the more wrong situation, then professional marketing planners or internal marketing planners should do a marketing planning program to maximize the effect? I think there are mainly the following points The author thinks that a good plan is a professional product, but it is not only a professional product No matter how good a planning plan is, it is useless It's all on paper Do you believe that with a professional planning plan, enterprises can rapidly achieve a qualitative leap from technology to equipment, from quality to cost, from talent to management? In fact, only those programs that can be implemented under the existing conditions are good ones The specialty pays attention to the axiom, while the solution pays attention to the particularity To deal with particularity with justice is like shooting a fly with a cannon At the end of 2009, the author put forward a sports marketing cooperation plan for famous brands in the paint industry The plan can be implemented after being evaluated by a professional planning company, but the cooperation degree of dealers and the simplification of process may not be taken into account, which may cause the marketing department to increase a lot of work, and the final plan is aborted Therefore, even if we grasp the particularity of customer needs, we still can not guarantee the feasibility of the planning scheme What do you really know about the business? If you don't solve this problem, the plan lacks pertinence; how much do you know about the industry situation and development trend? What are the key points of planning in the generation, growth, maturity and transition periods of the industry? Are you a leader, follower or Challenger? Different orientation, different market position, different planning Because of the different purposes of marketing planning, there are different plans Key words: paint marketing planning: Yang Qifa, editor in chief of paint raw materials and equipment, talks about how to do well in media paint marketing of paint industry: several problems to be noticed when new paint products are put on the market similar information of paint enterprises worthy of reference: Sam's club mode, the perfection of after-sales service of paint, and the deep feelings of consumers or "buy" How can small and medium-sized coating enterprises make use of the Spring Festival holiday consumption? O2o or another pit of coating e-commerce? Coating industry integrated into the development of the Internet to promote the prosperity of the industry Coating marketing: not all coating products are suitable for holiday marketing Experiential marketing mode ------ you come to price Micro marketing opens the era of precision marketing Coating enterprise culture focuses on thinking The eight strategies of network marketing of coating enterprises are focusing on coating, diatom mud, paint coating, coating process, news and information of fire retardant coating, coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,