Marketing: paint marketing: who is the winner of the "double 11" global shopping trend

Core tip: there is still a week to go before the double 11, and all major businesses are making efforts frequently Although double 11 was launched by Alibaba, with the development of Internet shopping, it has gradually become an online shopping festival What are the new patterns of this year's double 11 compared with those of previous years? Real business to Omni channel management sales During this year's double 11 period, merchants of various categories such as department stores, cosmetics and home furnishings will realize omni-channel user management Users' consumption in tmall's official flagship stores and stores can also enjoy member rights, member services and realize points exchange In addition, clothing and household appliances Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: there is still a week to go before the double 11, and all major businesses are making efforts frequently Although double 11 was launched by Alibaba, with the development of Internet shopping, it has gradually become an online shopping festival What are the new patterns of this year's double 11 compared with those of previous years? During this year's double 11 period, when the entity business goes to Omni channel management and sales, the merchants of department stores, cosmetics, home furnishings and other categories will realize Omni channel user management The consumption of users in tmall's official flagship stores and stores can also enjoy member rights, member services and realize points exchange In addition, the "cloud shelf" in thousands of stores of clothing, home appliances and other categories will realize the "online and offline same price synchronous" display for the first time Nth = "11" day = "1" islunardate = "false" iscdate = "false" W: St = "on" > from November 1, consumers can pass the "cloud shelf" on-site trial in the exclusive display area of double 11 Once consumers decide what they want to buy, they can scan the code directly and buy at the preferential price of online double 11 It is reported that, relying on the brand Omni channel "Qimen erp-pos link" provided by Alibaba Technology Department, consumers can quickly assign the order to the nearest merchant physical store and call the rookie logistics partners to collect the items, which can be completed in two hours from order to sign in as soon as possible In addition, during the double 11 period, many physical stores and after-sales service outlets including home appliances, automobiles, home furnishings and general merchandise will be connected with Alibaba online system After placing an order in tmall, consumers can obtain high-quality distribution, repair, maintenance and after-sales service in the nearest store For e-commerce enterprises outside of Alibaba, double 11 is a day for them to love and hate What we love is that the influence of double 11 has been increasing year by year, driving people's online shopping enthusiasm to rise, and the whole industry will benefit from it What I hate is that if I can't take advantage of this opportunity and come out on this day full of Ali's brand, I will only be able to sigh However, it has been proved that with Alibaba as a good competitor, China's e-commerce industry will be so colorful, which is vividly reflected in 2015's double 11 Span: 1 day, 11 days and 1 month remember last year when Alibaba launched a "double 11 trademark rights protection" raid, which successfully restricted other competitors from using this term for potential marketing However, it's absolutely hard for smart Chinese e-commerce companies, this year, they use a longer promotion span to do the same Last week, Xiong Qingyun, general manager of marketing department of Jingdong Mall, announced that Jingdong will launch an online Carnival of "national big brand contest and win coupons" in wechat friends circle with many big brand manufacturers during the 11 days from November 1 to November 11 Jingdong app will also carry out activities such as pre looting of explosives, old Liu sending red envelopes and crazy group buying It is obvious that JD does not deliberately reduce the pace of shopping and create a sense of urgency to rush to buy, but rather gives consumers a more human-oriented choice In 11 days, it ensures that big brands, high-quality products, authentic products and low prices are available every day, so that consumers can enjoy the shopping process more leisurely Amazon China recently announced the opening of the 2015 Black Friday "overseas shopping festival" During the 33 day promotion period, the whole line of international selections will be launched in three stages The first stage will start on November 2, and nearly 200 popular overseas authentic products will be snapped up by consumers in the form of "super Town store treasure", On November 11, there were "a hundred big brands of second kill storm" detonated the whole venue The second stage, which will be opened on November 14, will be followed by the collective appearance of global boutiques in 15 countries, including Germany, Britain, France and Japan; from November 20, it will usher in the black five shopping season, which will be in full synchronization with Amazon America, with more than 3.5 million products of the same quality and price Cross border e-commerce: in 2015, as the first year of cross-border e-commerce, the "double eleven" game of major cross-border e-commerce platforms has also attracted much attention Tmall first released a message focusing on "global shopping", covering all imported categories such as mother and baby, beauty makeup, food, fresh and clothing In the near future, Netease Kaola Haigou high-level met intensively with key members of government and enterprises of the United States, Britain, Germany, Italy, Netherlands and other countries, and planned to launch a multi-national Pavilion and launch an all-round attack on the double 11 Nth = "10" day = "23" islunardate = "false" iscdate = "false" iscdate = "false" W: St = "on" > on October 23, nine national pavilions of Netease koala officially went online, bringing not only tens of thousands of global hot goods, but also hundreds of top brand executives in the world sent messages to Netease koala in written letters and videos, bringing the best authentic endorsement for Netease koala, It also helped Netease koala to upgrade its supply chain before the double 11 "Instead of being a market for imported goods, koala is committed to helping domestic users select the best overseas goods carefully." koala executives also re emphasized their business philosophy As the first Amazon China to introduce the original black Friday concept into China, the "global synchronization" online shopping feast with Chinese characteristics has been meticulously created for consumers, aiming to establish it as the first choice platform for Chinese consumers to online shopping overseas authentic products With the double 11 online shopping boom approaching, Amazon China has integrated global resources such as "overseas outsourcing" and import direct purchase More than 5 million authentic "overseas authentic" products of 50000 international famous brands will appear, covering 35 countries and regions including the United States, the United Kingdom, France, Germany, Spain and Italy Key words: the closing of the Fifth Plenary Session of the 11th, 11th and 11th marketing Central Committee of "beautiful China" drew attention to the cancellation of safety production license of 14 hazardous chemical production enterprises in Jiangsu Province Environmental protection was deeply rooted in the hearts of the people Chenyang water paint won the title of tmall's 11th building materials list Libang double 11 price was higher than usual experts said or suspected of price fraud The strength of double 11 coating enterprises was determined Who's home is the peak of the throne? Double 11 crazy rush to buy, beware of adulterated diatom mud on the market! Three silver paint double 11 micro blog with awards and forwarding was launched in full swing Jiabaoli paint tmall double 11 opened in 11 days a year, cutting hands Paint industry online and offline and preparing for the battle of "double 11" Who is the winner? What is double 11 worth buying? Online purchase of diatom mud strategy • tmall's "double 11" will come to Beijing painters to earn money first • "double 11" preheat the paint enterprise is ready to move the paint home is focused on coatings, diatom mud, paint coating, coating technology, fire coating news and coating, diatom mud, paint coating, coating technology, fire coating decoration knowledge and decoration effect map,