Marketing: pay attention to four points to make the paint enterprises no longer attract investment

Core tip: by the middle of the year, apart from the summary of enterprises in the first half of the year and the formulation of strategic development plan in the second half of the year, the most important thing is the word "investment promotion" But when it comes to investment promotion, paint entrepreneurs are full of confidence, but they are still scared Because the success of investment promotion directly affects the profitability of the enterprise, it can be said that a strong dealer is a strong enterprise! These days, we are also planning the investment promotion conference for several coating enterprises After many years of investment promotion conference, we are always looking for the essence and core soul of the successful investment promotion conference Looking at the coating entrepreneurs and planning directors busy greeting the year's crucial investment promotion meeting, they also Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: up to the middle of the year, apart from the summary of enterprises in the first half of the year and the formulation of strategic development plan in the second half of the year, the most important thing is the word "investment" But when it comes to investment promotion, paint entrepreneurs are full of confidence, but they are still scared Because the success of investment promotion directly affects the profitability of the enterprise, it can be said that a strong dealer is a strong enterprise! These days, we are also planning the investment promotion conference for several coating enterprises After many years of investment promotion conference, we are always looking for the essence and core soul of the successful investment promotion conference Looking at the coating entrepreneur and planning director busy greeting the year's crucial investment promotion meeting, I also want to gently ask: investment promotion, investment promotion, how is your investment promotion? How to make your investment promotion no longer become injury? In fact, many coating entrepreneurs have put a lot of effort into the investment promotion meeting, especially in the form of coating investment promotion meeting A large-scale dinner party, singing and dancing, and various cultural ceremonies have made a great deal of difference However, when the final statistical results are obtained, the investment promotion effect is not as enthusiastic as the singing and dancing dinner party, but it costs a lot of entrepreneurs, I love entrepreneurs Recently, I chatted with the manager of a paint brand and didn't intend to communicate with him about the investment promotion meeting I agreed with him that "the investment promotion meeting is an enterprise itself, so we must do everything in marketing, get rid of irrelevant activities that are not effective for the enterprise's investment promotion, and seize the core soul of the investment promotion" He also put forward a lot of consistent views on the investment promotion meeting, which is also very enlightening to me; In fact, in our opinion, the enterprise's investment promotion will have to find out the core factors that affect the dealers, so as to accurately grasp the dealers' heart Although the dealers are happy with too many formalized things for a while, they will not easily sign the contract because of the delicious meal in front of the contract Now the dealers are all popular So what does the dealer really support? In my opinion, it is nothing more than the following four points 1 Profitability many venture capitalists must first ask the profit model of this project before investing, so do dealers, because dealers are also an investment for enterprises When the paint dealers join the enterprise, they must first ensure that they can make profits So what is the profit model of the enterprise? Can this profit model bring more wealth to dealers? In the face of choosing coating enterprises, the first thing dealers value is not how loud your enterprise voice is, how good your policies are, and how good you can make money, because you have to live first; in addition, whether this profit model is simple or not, because dealers like simple ways to make money, rather than complex, with some thrilling ways to make money So, at the dealer conference, do you tell your dealers what your profit model is? Is he simple? Can you make money? 2 Safety based on safety profit is the second core soul element that dealers pay attention to Is it safe for me to follow you? What can an enterprise do for this kind of safety guarantee? It's like looking for an object for a paint dealer to choose an enterprise It's better for the object to have a good social background, good physical quality and good moral character Follow him or her to be happy, instead of worrying all the time Put it in an enterprise, the enterprise should provide a safe profit and development environment for the dealer Here is bread Including the size of the enterprise? What are the industry leading elements? What is the product quality? What is the product image? How fast is product development and renewal? What is brand strategic positioning? Is the brand strategic development plan practical and able to achieve industry leadership? What is the brand image of an enterprise? Does it have the temperament of an industry leader? According to the current development speed, what will the enterprise achieve in 3-5 years? These series of elements are the reassurance of dealers These elements need to be understood by dealers at a business fair, and enterprises need to show them in various ways? 3 Ease is the third core element Dealers want to be more relaxed, make more money, and be more relaxed Under the same conditions and environment, dealers absolutely choose to make themselves more relaxed, which is also human nature How can dealers judge whether it is easy? This is mainly related to corporate policy support What is the company's one-year integrated promotion plan? What is the advertising strength of the enterprise? Does the terminal construction have its own very standard image module? Are the products and advertisements ready? Is the terminal material system complete? What are the new support policies launched by enterprises These are the elements that determine whether the dealer is relaxed? Did you tell the dealer about these elements at the dealer conference? 4 Persistently right, persistently, the dealers don't like today's owners Tomorrow's Xixia, jumping around is not the style of the dealers The dealers are not playful As long as they can keep going, they are willing to go far with the enterprise But what is the persistency element in the hearts of these dealers? This obviously includes the future development direction of the enterprise, whether the product line is extended, whether to cut into other industries or operate in the whole industry chain, so it is necessary to give dealers a confidence in the future; in addition, in terms of continuous factors, it is suggested to include the personal development of dealers, that is, whether the participating enterprises have a series of marketing or other, so that dealers can accompany the enterprise Growth, including personal experience growth, rich marketing resources and the promotion of marketing ability and so on!! From the above four elements, you may feel that the dealers are a little picky In fact, in the brand era, it is not necessarily that the brand is the strongest, but the dealers are the strongest Therefore, the dealers are a treasure of the enterprise A business promotion meeting is a treasure of the enterprise, which grasps the dealers' real needs and affects your dealers with effective marketing elements and discourse areas It's the key, not how to think about the form of investment promotion meeting Most enterprises in China can't do direct sales in many forms of investment promotion Whoever knows the heart of dealers best can grasp your dealer resources! Profitable, safe, easy and long-term, do you understand your dealers? 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