Marketing: personalized service becomes a sharp sword of paint marketing

Core tip: in the building materials industry with fierce market competition, there must be different ways of competition in order to be based on the market However, consumers are the first major customers of coating enterprises Only when they win the recognition of consumers can they occupy the market, then after-sales service becomes a magic weapon to win the consumer market For the paint industry, the brand and series are constantly updated, it seems that the competition is more and more fierce With the rise of raw material prices, transportation costs and labor costs are also rising, profits are naturally thin, and competition is inevitable, so how to win a place in the fierce competition environment? Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: in the building materials industry with fierce market competition, there must be different ways of competition in order to be based on the market However, consumers are the first major customers of coating enterprises Only when they win the recognition of consumers can they occupy the market, then after-sales service has become a magic weapon to win the consumer market For the paint industry, the brand and series are constantly updated, it seems that the competition is more and more fierce With the rise of raw material prices, transportation costs and labor costs are also rising, profits are naturally thin, and competition is inevitable, so how to win a place in the fierce competition environment? As a result, personalized service has quietly become a new bright spot in the paint industry competition According to the analysis of the industry personage, the fierce competition makes the enterprises strive for breakthrough At present, the domestic paint industry is in a fierce competition, and the market share of each brand is not in an absolute monopoly position It is unlikely to further expand the market share by simply relying on the traditional sales channels to sell paint and coating, but only innovation will increase the market opportunity Throughout the history of the development of the paint industry, we can see that the paint industry is experiencing the level by level development of quality, brand and service With the fierce market competition and the continuous improvement of the quality of consumers, enterprises are constantly seeking change and innovation, and service will become one of the important factors for products to attract consumers The proportion of cost performance is higher and higher Although the brands and product types of paint are increasing, it is undoubtedly the best choice for consumers to choose the paint with higher cost performance Industry insiders introduced the important principle of purchasing paint, in addition to selecting products with excellent quality and brand, cost performance is also an important reference index As we all know, harmful substances in inferior paint will harm human health At present, many parameters of harmful substances of some well-known brands are not only in line with the domestic indicators, but also close to or even reach the international well-known brands At present, although the competition of Xi'an paint retail industry is more white hot, most famous brands rely on quality, perfect service and superior environmental protection performance to win the trust of consumers Industry insiders suggest that the easiest way for ordinary consumers to identify the quality of paint is to lift up the paint bucket and shake it If there is a sound of splashing, it means that the weight is seriously insufficient, lack of weight, and the viscosity may be too low Most of the regular manufacturers are genuine and almost can't hear a sound in a flash At the same time, take a look at the outer packaging of the paint The packaging of the genuine paint has clear information such as trademark, place of origin, contact number, net weight, enterprise commitment standard, and its website can be opened The miscellaneous paint is often marked with false address, telephone and website How can personalized service become a good sword to get a bigger market in the fierce competition? In addition to product quality, many brands play the "trump card" of personalized service Although the nature has colorful colors, it's not easy to move the colors you like home exactly Some brands have launched personalized color matching services to promote sales, which is a timely and appropriate situation This kind of on-the-spot paint not only keeps the advantages of the traditional water-based paint, such as non-toxic, tasteless, easy to clean and simple to construct, but also has a moderate price and can be mixed with a variety of colors, so it is very popular with consumers Since the introduction of color matching service, it has not only been recognized by consumers, but also enriched the creative space of designers At present, the color matching service is not only used on the wall, but also extends to the wood paint In this way, consumers can not only determine the color of the wall, but also freely create the color of all furniture and wood decorations in the room Even the cast iron pipes and radiators in the room can be painted into the color that consumers like Channel management makes paint marketing more and more specialized Marketing tactics: the wrong distinction between marketing and marketing Does Taizhou have a natural fashion agent for diatom mud? 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Paint marketing: the market position of the paint enterprise should be firm and the brand building should not be neglected The home of paint is focused on the news and information of paint, diatom mud, paint paint paint, paint process, fire retardant paint, and the decoration knowledge and decoration effect map of the paint, diatom mud, paint paint, paint process, fire retardant paint,