Marketing: problems faced by coating enterprises in the era of mobile Internet

Core tip: the development of the Internet has become the world's largest, most users, the most abundant resource network communication platform In the world, enterprises are providing various types of information services for consumers online, and take seizing the commanding height of the Internet as an important way to gain competitive advantage in the future market Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: the development of the Internet has become the world's largest, most users, the most abundant resources of network communication platform In the world, enterprises are providing various types of information services for consumers online, and take seizing the commanding height of the Internet as an important way to gain competitive advantage in the future market From the perspective of Internet interaction technology, the essence of Internet marketing reflects that consumers' online choice is the representation of web page acceptance, that is, through web page design to explain the behavior characteristics of consumers' online shopping However, it is more important to understand brand marketing from the perspective of consumer behavior (Psychology) Internet brand marketing is mainly related to brand awareness, brand image, perceived or perceived quality and value of goods or services, as well as brand trust and other factors There are three basic indicators of Internet marketing impact: first, the intensity of contact between them; second, the similarity of values and lifestyles between them; third, the credibility of information exchange between them The deeper the consumer understands the brand, the greater the brand gains and the greater the brand influence Under the influence of mobile Internet and social media, the key of Internet marketing is to understand the real thoughts of consumers, and know that the characteristics of commodities affect their purchase when consumers are shopping, which is particularly important for social media based on mobile Internet With the continuous improvement of consumers' living standards, new consumption needs will continue to appear Coating operators should learn to find out the potential needs and future needs of consumers in a forward-looking way through understanding the market situation, so as to find the commanding point of the brand in time, and seize consumers' mental space accordingly Brand value is not owned by the company, but comes from the voice of consumers As long as the meaning of brand value is close to the psychological needs of consumers and reflects the detailed concern for consumers, it can stir consumers' heartstrings, make them feel infected and awed, and then get consumers' recognition, preference and loyalty, so as to generate greater brand asset value In the era of mobile Internet, what new problems will coatings enterprises face in marketing? Nowadays, the main strategy of brand value communication is to integrate knowledge, value and emotion Social responsibilities and values such as energy conservation and environmental protection, humanistic care and so on can bring spiritual satisfaction to everyone Therefore, relying on the Internet social media to display the company's social responsibilities, brand value communication will become the first choice of the company's brand strategy in the future It will be a subject that companies or businesses need to study carefully in Internet marketing that companies undertake social responsibilities to promote brand influence and win the recognition of consumers and the public In the era of mobile Internet, the essence of social network tools represented by microblog and wechat is a new era that distinguishes communities by values and preferences In this era, consumers expect that the values and concepts of the brand products they buy should be in line with the values and concepts they appreciate or value More and more consumers are eager to know the values on the back of the company's brand and the operation concepts they believe in, which will become more and more important to consumers There are three factors that influence the brand experience of consumers under mobile Internet One is the belief of consumers Because consumers' beliefs reflect their life concept Second, consumers' hobbies, especially the tendency to bring rated emotional benefits to consumers The third is the action that consumers want to be embodied by things Therefore, coating enterprises should pay attention to the following problems in the marketing of mobile Internet: first, not only function, but also design (image perception) It's not enough to provide usable products, services, experiences or lifestyles Nowadays, whether for making money or for the sense of achievement, we must create beautiful, unique or moving things or images 2、 Not only arguments, but also stories It is not enough for modern people to fight for too much information There will always be counter examples to counter your claims If you want to persuade others, instill information, or even persuade yourself, you must have the ability to weave a story with emotional experience 3、 We should not only talk about specialty, but also integrate In the industrial age and information age, professionals are needed However, with the white-collar work being outsourced or replaced by software, the talents opposite to the majors are also being valued What the society needs most is not analysis but synthesis, that is, the ability to comprehensively view the general trend, cross barriers and combine independent elements to become new and good products 4、 Not only serious, but also play There is too much evidence to suggest that laughing more, staying in a good mood, playing games and having a sense of humor are great health and work benefits Of course, when you should be serious, you should be serious, but being too serious is not good for your career, it is more harmful to your health In the age of sensibility, both work and home need play To sum up, in brand marketing under mobile Internet, coating enterprises need to pay attention to social capital (community power) and financial capital The right of discourse is superior to ownership, sustainable interaction replaces consumption behavior, cooperation overwhelms competition, and part of "exchange value" in the market is replaced by "sharing value" in collaborative sharing Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,