Marketing: public welfare marketing coating enterprises hold

Core tip: with the development of the new media era, the traditional product promotion and hard promotion in the past, consumers have stopped paying Modern fast-paced life, the spirit of tension, emotional marketing seems to be more and more to the consumer appetite Public welfare marketing is the most special kind of emotional marketing Paint enterprises need to understand that public welfare is not a show, but to provide help from the heart for people in need Public welfare marketing focuses on "business", not "marketing" Public welfare marketing, business Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: with the development of the new media era, the traditional product promotion and hard promotion in the past, consumers have stopped paying Modern fast-paced life, the spirit of tension, emotional marketing seems to be more and more to the consumer appetite Public welfare marketing is the most special kind of emotional marketing Paint enterprises need to understand that public welfare is not a show, but to provide help from the heart for people in need Public welfare marketing focuses on "business", not "marketing" Public welfare marketing, the "business" is the relationship between enterprises and consumers, corporate brand image At present, there are many big brand coating enterprises that are keen on public welfare It is often exposed that participating in public welfare activities is conducive to the transmission of brand culture and spirit, highlighting that entrepreneurs no longer pursue profits as the only goal, but upgrade from continuous wealth creators to promoters of social progress Nowadays, the competition is no longer a pure product competition, but more an emotional competition between brands and consumers Public welfare is not a show, but to help people in need from the heart Paint brand enterprises are committed to public welfare undertakings, which is a performance of progress, and at the same time, they also gain more important brand influence and good reputation than profits Public welfare marketing also needs to do a good job in enterprise management Public welfare marketing is an effective way for coating enterprises to fulfill their social responsibilities "From the perspective of investment, coating enterprises, no matter how big or small, should do their best to do public welfare." The head of a coating enterprise said that public welfare marketing should be as detailed as possible "What we should consider is how to match between marketing and public welfare? Or which marketing can be combined with public welfare? Which public welfare can be integrated into the marketing mode? This is the problem we need to study systematically." For coating enterprises, from the perspective of management system, public charity can not be at will, nor is it just a simple means of combining with marketing, but should be combined with enterprise management From planning, project approval to start-up, participants at all levels of the coating enterprise, even the chairman, general manager and employees of the company, as well as dealers and consumers, must interact to form a holistic linkage, and to ensure the investment and effectiveness of public welfare projects Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,