Marketing: quality control of paint market, quality inspection and supervision are indispensable

Core tip: the domestic building decoration paint market has been rising since the 1990s In recent years, with the continuous and rapid development of national economy, especially the acceleration of urbanization and construction, the paint industry is showing a blowout trend, with an average annual growth rate of 30% In today's complex coating functions and increasingly rich categories, consumers pay more attention to the core issue of coating quality besides the introduction of advertisements and publicity materials - is this a qualified coating product? According to the reports of different media across the country on the spot check of coatings, it will be found that the geological supervision departments Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings: the domestic construction and decoration coatings market started to rise in the 1990s In recent years, with the continuous and rapid development of the national economy, especially the acceleration of urbanization and construction, the coatings industry is showing a blowout trend, with an average annual growth rate of 30% In today's complex coating functions and increasingly rich categories, consumers pay more attention to the core issue of coating quality besides the introduction of advertisements and publicity materials - is this a qualified coating product? According to the reports of different media in China, it will be found that the sampling inspection of coatings by various geological supervision departments, whether in frequency or content, is showing an increasing trend Spot check and quality inspection by Quality Supervision Bureau, industry and Commerce Bureau of the government and relevant departments are becoming a powerful barrier to control the quality of coatings and promote the market to be standardized According to the relevant data from Guangdong, Shenzhen, Shanghai, Beijing, Shaanxi and other quality supervision bureaus and industry and Commerce bureaus observed by Huicong paint network, the qualified rate of quality spot check in major domestic urban paint market in 2011 was basically stable at over 80%, and the qualified rate of quality spot check in better regions could be maintained at over 90% However, once the coating quality problems occur, it is difficult to replace, and also easy to cause pollution and loss of goods, such a qualified rate is still significantly low Especially in the rural and remote markets of counties and townships where the intensity of sampling inspection is weak, the qualified rate of coatings will be lower It can be seen that the supervision of the state needs to be strengthened Based on the unqualified paint brands exposed in 2011, we can summarize the following information: there are relatively few unqualified batches of some powerful large manufacturers, and the unqualified "disaster area" is concentrated in small enterprises engaged in regional production and sales These small enterprises also have some workshop like operations: they have simple production equipment, substandard raw materials, spend money on formula, no matter how environmentally friendly They take advantage of the weak state supervision and collude with some profiteering businesses to produce low-cost and poor quality coating products and harm consumers Consumers' complaints about coatings are transmitted to the quality supervision department through various channels, especially the media's reports and supervision, which urges the quality supervision departments to strengthen the supervision of coatings There are two most direct manifestations One is to speed up the formulation of national standards for coatings For example, limit of harmful substances in interior wall coating of interior decoration materials; second, increase market random inspection Quality supervision and industrial and commercial departments carry out spot check on coatings in terms of product performance, safety, packaging and labeling, and some even review the contents of publicity materials For those who fail to pass the spot check, in addition to requiring rectification within a time limit, a certain amount of fine shall be imposed on the enterprise This kind of spot check has obvious effect on the market behavior of coating enterprises As the main means of national supervision market, the most important role of quality supervision spot check for coating industry is to standardize enterprise behavior and purify market environment From scratch, from small to large, the construction and decoration coating industry has experienced various stages of germination, development and rapid growth, and it will also experience the process from chaos to governance As one of the most effective means of governance, the spot check of quality supervision department will play a crucial role in regulating the market behavior of coating enterprises In fact, the spot check organized by the quality inspection department is to help enterprises strictly control the quality Compared with the data of previous years, the inspection results of domestic coating products in 2011 are gratifying However, some coating enterprises, especially some brand enterprises, have quality problems, which have to be reflected No matter the media or businesses, they have been advocating to let consumers use brand products for many years, because in the face of too many new coating products and product quality that cannot be judged by the naked eye, using brand products is the most direct way However, once the quality of the brand coating products also has problems, it will not only cause the reputation of the enterprise itself, but also cause the industry credit crisis This is not only a consumption issue in the commercial field, but also a social issue worthy of common consideration Paint enterprises should pay attention to the sampling inspection of geological supervision departments from the perspective of ideology, rather than passive inspection Coating enterprises should actively cooperate with the quality supervision and spot check from the state to the local, understand the way of spot check, testing equipment, standards, etc There are also some industry analysis that: for foreign coating laws and standards, domestic products are not the same or different indicators, but the problem of sampling and testing methods With the guidance of common industry standards, it is important to explore which detection method is more beneficial to protect the health of consumers, and the powerful promotion of detection method It's imperative to optimize and adjust the structure of coating enterprises in the off-season How to carry out marketing activities for coating enterprises? 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