Marketing: selling skills: how to identify transaction signals

Core tip: in the marketing skills, identifying the transaction signal and promoting the transaction at the most appropriate time are the tests of salesmen's marketing skills Many old salesmen know that it's a very sensitive topic to propose a deal If you raise it too early, the customer has no desire to buy, and it's easy to create pressure on the customer, which leads him to break away from your sales promotion If he put forward too late, he may miss the moment when he is most eager to buy, which leads to the failure of sales Don't think that a deal is like a computer program, and that result will certainly happen when each step is reached; a deal is more like an apple swinging high enough, and you must swing the swing to a certain height first Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: in the marketing skills, identifying the transaction signal and promoting the transaction at the most appropriate time are the tests of the salesmen's marketing skills Many old salesmen know that it's a very sensitive topic to propose a deal If you raise it too early, the customer has no desire to buy, and it's easy to create pressure on the customer, which leads him to break away from your sales promotion If he put forward too late, he may miss the moment when he is most eager to buy, which leads to the failure of sales Don't think that a deal is like a computer program, and that result will happen when each step comes A deal is more like an apple swinging high enough You must first swing the swing to a certain height, and whether you can reach the apple depends on the right timing and angle of your hand And the timing of the sale depends on the customer's transaction signal In the marketing skills, the so-called transaction signal is the hint of the customer's willingness to buy goods in terms of language, behavior, expression, etc Generally speaking, in order to take the initiative in sales promotion, even if customers want to buy products from the heart, they will not show this desire on the surface Therefore, a salesman can only identify the opportunity of a transaction according to the transaction signal 1 When the customer starts to observe the product seriously and expresses great interest in the product, he will play with the product thoughtfully when listening to you It's likely that he is thinking about how to deal with you 2) The customer's expression changes from alert, conflict to relaxation, eyes turn from slow to fast, eyes glow, cheeks relax, which means that the customer has accepted you and the product from the heart 3) When you speak, the customer nods frequently, which means that your "brainwashing" has been successful 4) The expression on his face has changed from indifferent and indifferent to serious or contemplative and silent, which shows that he is in his heart Maybe it is not easy for him to make up his mind that he is contemplative and serious 5) From indifference and doubt to nature, generosity and kindness, it also shows the acceptance of you and products 6) Watch relevant audio-visual materials carefully and nod constantly 7) When the client leans on the chair, looks around and suddenly looks at you directly, it shows that he is determined 2 In the selling skills, the topic is focused on a unique question, which is repeatedly asked by customers, which shows that this question constitutes the last hurdle of the transaction, which is good in the past 2) Customers give sincere affirmation and praise to the products, or can't let go of the products 3) Ask a friend's opinion, that he wants to buy, is proving 4) Inquiry or bargain with you, this is the most obvious signal, after negotiating the price, we can basically close the deal 5) Inquire about the transaction method, purchase procedures, payment terms, etc 6) Put forward specific opinions and requirements on the details of products 7) The customer asked the tentative question "if I want to buy" 8) To raise questions about the product quality or process, to show that he cares about the use after buying, and to pave the way for price negotiation 9) Understand the details of after-sales service 3 In the selling skill, the behavior transaction signal sitting posture changes It used to be sitting in a chair and leaning back to look at you Now, standing up straight, even leaning forward, shows that the original resistance and alert to you has become acceptance and catering The change of action, the original static listening to the salesman's introduction into dynamic, or from dynamic to static, shows that his mood has changed Customers no longer ask questions, but think seriously Read the documents and instructions repeatedly, from a single perspective to a multi perspective Check and inquire about the contract text of the terms of the transaction or look at the order Call his family or his idea of an expert Ask key people to come out or introduce relevant people Pouring water and handing cigarettes to the salesperson shows that he values you very much 4 In the process of selling skills, transaction signal 1) change the negotiation environment, actively ask to enter the negotiation room or when the salesperson asks to enter, very happily agree, or when the shopping guide writes the content on the order to make transaction payment and other actions, the customer has no obvious rejection and objection 2) Put forward the change of sales promotion procedure, for example, the customer said to you, "tomorrow, the company has a technical meeting, you will also attend." The above is the common customer transaction signal in the marketing skills, but different industries still have their own characteristics, which need the salesman to learn and grasp carefully It's a skill to grasp the transaction signal For the greatest salesman, when the customer comes into the eye, he can judge eight or nine times Local marketing, from perceptual to rational domestic marketing strategy is a systematic project of the same kind of information The model that paint enterprises can learn from is Sam's membership store model After sales service of paint is maximized, and consumers or "buy" and love deeply How can small and medium-sized paint enterprises make use of the Spring Festival holiday to consume? O2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,