Marketing: small and medium-sized coating enterprises "grow up" strengthen internal marketing to become "nutritious agent"

Core tip: throughout the coating industry, the average life of small and medium-sized enterprises will not be too long Many people attribute the reason to the lack of brand influence But in fact, due to the different industry background and system nature of small and medium-sized coating enterprises, various problems have been formed in the development process, but these problems have certain commonness Some professionals in the industry pointed out that the biggest problem in the growth of small and medium-sized coating enterprises is the weak internal marketing management Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: throughout the coating industry, the average life span of small and medium-sized enterprises will not be too long Many people attribute the reason to the insufficient brand influence of enterprises But in fact, due to the different industry background and system nature of small and medium-sized coating enterprises, various problems have been formed in the development process, but these problems have certain commonness Some professionals in the industry pointed out that the biggest problem in the growth of small and medium-sized coating enterprises is the weak internal marketing management In general, with the help of external force to improve marketing means, the concept of marketing has gradually been accepted by many small and medium-sized coating enterprise operators, the traditional marketing concept is being replaced by the new marketing concept, and some small and medium-sized coating enterprises have learned to use advanced marketing methods to arm themselves However, many small and medium-sized coating enterprises lack of market development, information channels, and one-sided understanding of marketing They often regard marketing as simple as general marketing, which is reflected in the backward marketing means in the actual marketing development process Small and medium-sized coating enterprises should learn to use modern Internet, professional information institutions, relevant competent departments and other channels to obtain the information we need, but only rely on their own negligible power to market to collect information The price war is not reliable to create innovative marketing Due to various reasons such as excessive competition and disordered competition in the industry market, many small and medium-sized coating enterprises are still in a difficult business situation Some small and medium-sized coating enterprises that produce similar products are at the same level of technology and quality In order to compete for a limited market, they are willing to fight against each other and start a price war The reason is the inevitable result of low-level repetitive production In fact, a simple price war can suppress competitors and gain limited market share, which is no different from "a strong man cuts his wrist and the competition is bloody" The inevitable result of simple price war is that all small and medium-sized coating enterprises are reluctant to invest in human, material and financial resources for marketing innovation They often think that the investment in marketing innovation can not see the actual effect, only see the investment of capital How can such a short-sighted enterprise develop? Small and medium-sized enterprises should have long-term strategy, pay attention to marketing, innovate in marketing, rather than rely on price to make profits Adjust the strategic planning to make clear the development direction of the small and medium-sized coating enterprises When it comes to the development ideas of the enterprises, most of the small and medium-sized coating enterprises have no clear strategic direction and almost no enterprises carry out research on the market If you ask "why don't we carry out market research", the reasons for the response are relatively concentrated Generally, you will say "how many years have we been in this industry and how much have we been in this industry?" I am very familiar with the situation, and I have studied the industry and market in my mind; or "our enterprise is very small, and the market space is large enough, even if it is almost a small market share, it is enough for us to develop for more than ten years." It sounds reasonable, but after a careful review, an enterprise does not have a clear development direction, not to mention staying in the ideology of "business", and from the perspective of forming internal synergy, we can not help but raise a lot of questions, no direction, how to determine and establish their own core competitive advantage to ensure sustainable development? How to determine the stage strategic objectives? What is the main line of each department's assessment? How to determine the principle of inter department coordination? Conclusion: in a word, for small and medium-sized coating enterprises with relatively weak strength, they should constantly improve their marketing level and create innovative marketing mode, so as to form unique marketing advantages and seize the opportunity of market development Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,