Marketing: stimulating marketing from "UNIQLO fitting room door"

Core tip: I believe that everyone's wechat circle of friends was swiped by UNIQLO when we got up this morning In many wechat groups where Mr Black is, many people began to share and discuss the video set aside last night, and began to discuss whether the two "parties" were "true feelings", or no bottom line hype While the video is widely spread, some businesses are also following up, "HM", "Zara", etc Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: I believe that when I got up this morning, everyone's wechat circle of friends was swiped by UNIQLO In many wechat groups where Mr Black is, many people began to share and discuss the video set aside last night, and began to discuss whether the two "parties" were "true feelings", or no bottom line hype While the video is widely spread, some businesses are also following up, "HM", "Zara" and other brands are also doing potential marketing Even on Taobao, there are the same clothes for men and women's pig feet (sorry, they are not dressed) As long as there are hot spots, all levels of society will rush up like a wolf All people and all brands want to make profits in the hot spots This is the business model of the traffic era Is this a hype? Many people have different opinions, and many people naturally associate it with the hype of UNIQLO, because in the whole event, UNIQLO mentioned the most, benefited the most, and was the focus of attention Black horse thinks that UNIQLO is less likely to make this kind of speculation, and an international brand cannot risk this kind of speculation without bottom line For some foreign brands, although they attach great importance to social marketing, they attach more importance to the relationship with users Almost all social marketing is carried out around fans, and generally they will not carry out such hype for the purpose of exposure Moreover, after the whole video flow out, if more and more netizens follow suit and come to UNIQLO's fitting room, UNIQLO doesn't need to sell clothes at all It becomes a strip club Many friends think this is a short video platform hype Because, in this video, it clearly shows that it comes from a video sharing platform Moreover, this "no bottom line hype" seems to be the most common way for Chinese Internet companies to gain attention, exposure and traffic Now in the wechat group, the "operation details" of this event have been circulated It is said that this "hype team" can go to the island country and spread to China It can bypass the policy and use 2000 wechat to send about 10000 groups If one group is calculated by 3 yuan, the total cost is 130000 yuan Why is this kind of no bottom line hype more and more? It has a lot to do with the operation mode of "small cost and big stimulation" From "Zhang Jue", "beast", "Yan Fengjiao" and other events to this "UNIQLO" No matter it is hype "female pig foot", or hype brand, this kind of means is tried repeatedly Why is that? Because this kind of event is the stimulation of human nature and instinct It will spread widely in the crowd and become a "hot spot" on the wave Then, in this event, each link takes what it needs, the brand gets attention and traffic, "female pig's feet" may become online red, and their value will double immediately Even some brands taking advantage of the situation can get some traffic Some "self media people", including heimago, can even use the case analysis articles, and then brush the reading volume to earn some fans Why do you all know that is the bottom line, but also moths to touch, because hot marketing has its gray industrial chain However, many brands only see "thieves eat meat, not thieves are beaten" This kind of hot marketing is also a "double-edged sword", which also causes great damage to the brand As we all know, now, almost all the efforts of Momo are "going to ask for artillery" But because of some early "three-level films", Shu Qi has been unable to get rid of the label of "taking off the stars", and has become a lingering "shadow" in her life The "attention" and "flow" you get now regardless of everything will become the pit you dig for yourself on the way forward In his new book "motivation", heimago mentions three elements and seven trigger mechanisms of "motivation marketing" In the era of mobile Internet, the three elements of content, channel and trigger mechanism of communication still exist, but change The seven "trigger mechanisms" include "scarcity", "emotion", "popularity", "practicality", "visibility", "story" and "interactivity", and the stimulation is ultimately the stimulation of "human nature" In the stimulation of human nature, there is also the stimulation of "good" and "evil" UNIQLO door is undoubtedly a kind of "evil" motivation This kind of marketing, even if effective, is not desirable Key words: "UNIQLO fitting room door" arouses marketing hype, Guangdong paint association wants to set up a professional committee for exterior wall coating, which is the home of similar information coatings for the 7th China International Coatings Expo, focusing on the news and coatings of coatings, diatom mud, paint coating, coating technology, fire retardant coating, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,