Marketing: successful marketing depends on the unity of knowledge and Practice

Core tip: the author carefully studied the case of Microsoft, and was disappointed after that, because he didn't find any special secret, he just said repeatedly and from multiple perspectives, "meet customer needs" Bill Gates thought that "what kind of products customers need, we will provide them with what kind of products." If we grind our ears out of cocoons in this way, we all know that it can be seen everywhere in various industries and enterprises But then I thought, why does Bill Gates sum up Microsoft's success with such a well-known sentence? The simplicity must be implied Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: the author carefully studied the case of Microsoft, and was disappointed after that, because he didn't find any special secret, but repeatedly said that "meet customer needs" from multiple perspectives Bill Gates thought that "what kind of products customers need, we will provide them with what kind of products." If we grind our ears out of cocoons in this way, we all know that it can be seen everywhere in various industries and enterprises But then I thought, why does Bill Gates sum up Microsoft's success with such a well-known sentence? There must be something unusual about simplicity After deliberation, I found that the truth of "marketing success lies in meeting customer needs" can be seen from three aspects The first level is the theoretical level, which is the ideological knowledge system Everyone who has a basic understanding of marketing knows it The second level is the behavioral level, that is, can we do it? Through asking, listening, looking, investigating, analyzing and researching, the marketing personnel can at least basically understand the needs of customers, then develop and produce corresponding products, and provide products to customers at the right time, at the right place and at the right price, and finally carry out effective Service, and then meet the needs of customers Most of us stay at these two levels Market is the demand, marketing is the activity to meet the demand We all have the knowledge Consumer psychology and behavior are the basic disciplines of marketing personnel Maslow Theory and ERG theory also provide us with the analysis tools Behavior is also occasionally able to do, to meet customer needs is not an unattainable behavior, who has the ability to do But ordinary people stay here Many enterprises aim at a specific demand in the market, timely launch characteristic products, and then make a big profit When the marketing personnel communicate at ordinary times, they are also good at talking about the characteristics, needs, problems and hopes of the customers In order to launch a new product, the boss's research will definitely have an effect Even things that can only come out in 30 days usually can be found out in 3 days now, which can create a miracle But the biggest problem for companies is that research can't create miracles every time Therefore, I think that as long as a person is diligent, studious, master marketing knowledge and accumulate theoretical system, there is no problem in his efforts, hardships and occasional behaviors The biggest problem is that we can't persevere Persistence is the third level The key to success is perseverance Microsoft's experience is simple, but it's not easy to insist on doing well Mr Zhang Ruimin, President of Haier, has a famous saying: "what is not simple is that it is not simple to do simple things repeatedly; what is extraordinary is that it is extraordinary to do ordinary things repeatedly." Our view on marketing should be the same A good enterprise doesn't lie in having a group of people who are very competent, or in some unique skills Don't think there's any way others know what we don't know We know what Haier knows We all know Microsoft's experience The difference between a good enterprise and a bad enterprise is that a good enterprise understands the simple truth and does simple things every day; a bad enterprise is able to do it even though it understands the truth, but it will not do it every day Conference marketing of medical and health care products: receipt, visit, invitation to the meeting, conference activity, attack, tracking service after the meeting; terminal marketing of FMCG products: distribution, display, soft terminal relationship, terminal publicity, visit, etc.; consulting marketing mode and technical service marketing mode in veterinary medicine marketing The mode of industrial product marketing: customer analysis, building trust, mining demand, presenting value, winning commitment and follow-up service All kinds of marketing models and methods are familiar to the insiders But the effect is really different The reason lies in whether to do well in the mode and method, and to do well persistently The key is long-term, sustainable and stable 1 2 on the next page, the seven problems that dealers should pay attention to in the operation of new products: Discussion of three steps for the development of target customers of paint enterprises; similar information; the mode that paint enterprises should learn from -- Sam's club mode; the ultimate after-sales service of paint; how can small and medium-sized paint enterprises take advantage of the consumption during the Spring Festival holiday O2o or coating e-commerce is another pit; coating industry integrates into the development of the Internet to promote industry prosperity; coating marketing: not all coating products are suitable for holiday marketing; experiential marketing mode ------ you come to price; micro marketing opens the era of precision marketing; coating enterprise culture, focusing on ideas; eight strategies for online marketing of coating enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,