Marketing: terminal shopping guide is the first front of coating industry marketing

Core tip: literally, it is the process of guiding customers to facilitate purchase Consumers often have little doubts when they enter the store, which hinders the realization of purchase behavior Shopping guide is to relieve consumers' psychological doubts and help them to realize purchase So, shopping guide is the key portal of terminal marketing Sometimes, the professional level of shopping guide directly determines the sales volume It is not enough to rely on extensive advertising for new products We must use "shopping guide" to guide the market and make "shopping guide" become the "enlightenment teacher" of consumers Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: literally, it is the process of guiding customers to facilitate purchase Consumers often have little doubts when they enter the store, which hinders the realization of purchase behavior Shopping guide is to relieve consumers' psychological doubts and help them to realize purchase So, shopping guide is the key portal of terminal marketing Sometimes, the professional level of shopping guide directly determines the sales volume It is not enough for emerging products to rely on extensive advertising We must use "shopping guide" to guide the market, make "shopping guide" become the "enlightenment teacher" of consumers, and finally become a mentor Of course, these people are the "gold shopping guide" that is constantly emerging in the market The emergence of shopping guide is the inevitable outcome of "buyer's market" and "channel economy" In fact, the "channel economy" is also connected with the "buyer's market": due to the formation of the buyer's market, the status of the channel terminal dealers is increasingly prominent, so the terminal dealers not only put forward requirements in terms of prices, booths, pop and other resources, but also put emphasis on terminal construction, shipping capacity and other aspects On the other hand, the dispatched shopping guide often becomes an effective weight for the factory to force the terminal merchants to make payments, settle accounts and provide better positions Common concerns of consumers: 1 Price concerns: on the premise of ensuring quality, saving money as much as possible is the focus of most people's consideration 2 Quality doubt: afraid of being cheated, quality can not be guaranteed 3 Effect doubt: whether the effect can be achieved is also a major concern of consumers Shopping guide is an important link to complete the whole sales work and dispel consumers' doubts It is also a process to realize the exchange of goods and currency The shopping guide is the key person to realize this key jump It is a difficult process for consumers to take money out of their pockets to buy the company's products The shopping guide must have sufficient reasons for the customers to be willing to buy the products and make the customers feel that the paint products he buys are worth more than the price To achieve this, we must explain the functions of the products sold in detail and patiently, and let customers understand that this function is exactly what they need In order to achieve this, a lot of promotion means and techniques are needed in the promotion process In addition, the shopping guide is the only one who can be contacted by customers The shopping guide reflects the company's image Before consumers have a deep understanding of the product, their perception of the company comes directly from the feeling and impression of the shopping guide Good shopping guide service can cultivate a large number of loyal customers and improve brand awareness for the company, and can cultivate potential markets In the early stage of the paint industry, even in the paint industry, when the paint consumers are rational in consumption, but do not know the products well, they should pay enough attention to their own shopping guide The emphasis here is not only the necessary enterprise care, but also some training before and after entering the bank, so that your enterprise can become a real "mentor", then your enterprise will get more enviable orders under the same market attention The first step of the three-step Guide: greeting and receiving customers warmly and considerately, communicating with customers as soon as possible, showing professional image, treating customers politely, keeping a certain distance, and giving consideration to customers; Step 2: communicate with customers with ten hearts and ten minds, have confidence in contacting with customers, pay attention to observing customers, care about customers with sincerity, interest to arouse customers, be careful in product demonstration, have patience in communicating with customers, grasp customers' curiosity, make good use of customers' herd mentality, treat different opinions with heart and have common sense in customers' purchase decision; step 3: promote purchase Look at the right time of transaction, skillfully facilitate the purchase, test and inspect the goods, issue the bill and assist in payment, send off customers, and do a good job in customer return visit Tough character, rich knowledge and the spirit of service first are the three essential qualities for a successful shopping guide To make consumers satisfied with the purchase of coatings is nothing more than to adhere to the mentality of good quality at a low price Therefore, to make consumers satisfied in the coating industry, it mainly affects consumers from these four aspects: consumer expectation, product value perceived by consumers, service value perceived by consumers, and purchase cost Experience, experience, interpersonal oral communication, seller's commitment, competitor's information, etc constitute the expected value of coatings purchased by consumers If the perceived value of coatings products and services is higher than the expected value, consumers will feel satisfied and repeat the purchase It can be seen that under the condition that the value of coating products cannot be changed, how important is the service value embodied by the shopping guide to the improvement of consumer satisfaction Service quality mainly includes technical quality, i.e coating product output quality, which is objective, and functional quality, i.e process quality, which is subjective and reflects the personal quality of the shopping guide Consumers' evaluation of service quality is based on five aspects: reliability, responsiveness, safety, empathy and tangibility If the buyer is very satisfied in the above five aspects, then the guide provides consumers with what we call "quality service" High quality service is that the customer feels that the service quality of the above five aspects as the evaluation standard is greater than the service quality he expected The process of such a psychological activity is dynamic The perception of what you see and what you hear is accumulating Quality service is an important source of consumer satisfaction, and the pursuit of quality service is endless Advertising can only improve the brand awareness of coating enterprises If we want to promote sales, we need the efforts of end distributors Therefore, it is better for coating enterprises to establish an effective training mechanism, so that your shopping guides can become the elites in the industry, so that they can shine for you and shine for the future together A good training mechanism can transport a large number of excellent shopping guides for the coating industry, which is more conducive to the development of the coating industry They are not only the first line of consumer cultivation, but also the sales cornerstone of the coating brand Sales skills, product knowledge and product tips are their professional skills It is their main responsibility to help consumers make decisions and realize their purchase After purchase, it is also responsible for tracking services and assisting technicians to complete the final construction for consumers, which will ensure the gradual realization of various contents of the card, so as to form a good reputation effect in the minds of consumers I think you all remember the shock of the 2008 Apple conference when jobs took out the new MacBook Air from the envelope In fact, jobs was playing a shopping guide, not just a publisher Therefore, in the process of coating terminal sales, when consumers have begun to be interested in products and have begun to accept the suggestions of shopping guide, shopping guide should start to enter the shopping guide of coating products The promotion of products is not only a process of product promotion, but also a process of making consumers accept and recognize products According to consumers' consumption habits, we should gradually adopt the introduction type of product promotion, let consumers gradually accept products, and then generate transactions To sum up, as the first front of coating industry marketing, terminal shopping guide has its own professional shopping guide personnel, which will undoubtedly bring rich returns to coating enterprises Ten big data and ten phenomena of interactive marketing year unveil the strategy of coating enterprise -- unforgettable information of the same kind to support war with war; the model of coating enterprise worthy of reference -- Sam's member store model; the perfection of coating after-sales service; how can small and medium-sized coating enterprises make use of the Spring Festival holiday to consume; o2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,