Marketing: the box office miracle of the return of the great sage

Core tip: if "lost in Thailand" suddenly exploded three years ago, it's a milestone for social media to detonate the box office Even if the domestic comedy can still be made, it has created a domestic box office record under the popular topic of microblog, and even the market value of investor ray media has soared at the same time So this year's "return of the great sage" is another milestone If the success of "lost in Thailand" belongs to Weibo, then "return of the great sage" belongs to wechat completely, but they are all successful products promoted by self media Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint House News: if three years ago, "lost in Thailand" somehow suddenly burst into flames, social media is a milestone in the box office Even if the domestic comedy can still be made, it has created a domestic box office record under the popular topic of microblog, and even the market value of investor ray media has soared at the same time So this year's "return of the great sage" is another milestone If the success of "lost in Thailand" belongs to Weibo, then "return of the great sage" belongs to wechat completely, but they are all successful products promoted by self media By the end of last week, the box office of "return of the great sage" had broken 400 million in nine days after its release It seems that it is no doubt that it has surpassed the box office record of "Kung Fu Panda 2" by 612 million animated films No one has ever thought of the surging box office of this domestic cartoon, because just two weeks ago, no one knew the work In a few days, the effect of "return of the great sage" was as good as the advertising fee of 200 million yuan on CCTV After "return of the great sage", the enterprises that still ignore self media communication will be far behind the times Groups - except those who don't need communication at all The producers say they are a loser and can't afford a water army at all, so the word of mouth from social media belongs to "tap water", which is half credible and half untrustworthy Half of what what grass root is credible is that producers should be really very cocky, and have little money to do mass propaganda But half of what is not credible is that they must have done nothing, at least on the official account of WeChat, they have released a lot of material and editing, and released the first impetus for the takeoff of social media topics Of course, I've always believed that the phenomenon hot spots on the Internet will never be created by purely human factors, and the time and place are more important factors Objectively speaking, the return of the great sage is certainly not a landmark work in art, but only qualified and of normal quality However, the Chinese audience's admiration for a normal work reflects the people's mentality of "suffering Qin for a long time" It can be seen how many domestic brain damaged the audience's mind before, so that they have achieved a general quality The level of domestic works warmly cheered and rushed to tell each other The domestic films "let the bullets fly" and "lost in Thailand" have exploded the scene of social media, but the "running water" army performed the most spectacular scene in word-of-mouth viral transmission, completely naming Liwei is a milestone If we want to duplicate it, the background and root behind it are worth studying An important background before the outbreak of "return of the great sage" is the long-term hardship of domestic animation, and this kind of hardship is gradually known by the mainstream crowd Therefore, when forwarding the related praise articles of "return of the great sage", we are carrying the compassion, sense of justice and sense of expectation, which fit the good side of human nature and make everyone happy to reach out for help Even zsnc OK, a financial account with a million or so accounts, has been actively used as a "tap water" As shown in the figure, it uses the title: self media communication makes the return of the great sage perform a box office miracle, in which "the original Chinese animation can be so good" is the core emotional resonance element, which becomes the main driving force for forwarding Although this wechat was put in the last one, it also reaped nearly 50000 readings, about 2000 forwarding Similar forwarding can be found everywhere on wechat Behind the box office miracle of "the return of the great sage" is the Revenge of the disappointed fans for their love and praise But before the social media, these love and praise were just saliva Now, driven by the self-Media, it has finally formed a huge wave of "running water" Finally, just the topic can't constitute the box office and purchasing power For example, private customization, you have to cater to those topics that have "positive energy" and conform to the goodness of human nature Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,