Marketing: the eagle of change: creating the myth of the transformation of paint enterprises

Core tip: in life, in the process of enterprise development, sometimes difficult decisions must be made Start a process of transformation: we must abandon the old habits and traditions so that they can fly again As long as we are willing to put down the old burden and learn new skills, we can play our maximum potential and create a new future What is needed is courage of self reform and determination of regeneration This is a story about eagles Eagle is the longest lived bird in the world It can live up to 70 years old The eagle will face a life and death decision when he is 40 years old Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: in life, in the process of enterprise development, sometimes we have to make difficult decisions Start a process of transformation: we must abandon the old habits and traditions so that they can fly again As long as we are willing to put down the old burden and learn new skills, we can play our maximum potential and create a new future What is needed is courage of self reform and determination of regeneration This is a story about eagles Eagle is the longest lived bird in the world It can live up to 70 years old When the eagle lives to 40 years old, it will face a life and death choice! This is mainly because when its life reaches 40 years old, the eagle's claws begin to age, unable to catch prey effectively; its beak becomes long and curved, and will fall to the position of the chest; its wings will grow dense and thick feathers, making its wings heavy and difficult to fly At this time, the eagle has only two choices: to wait for death, or to undergo a very painful process of rebirth - 150 days of long transformation If you want to be reborn, the eagle has to fly to the top of the mountain alone and prepare to be reborn at the top of the mountain This is a long and terrible process The reborn Eagle has to endure great pain and severe physical trauma The first step of rebirth is to remove the aged beak The eagle rubs its head against the rough rock and rubs it on the stone wall It rubs off the aged beak skin layer by layer until it is completely peeled off At this time, the eagle has been unable to swallow food It does not eat or drink It supports its own life by relying on the small amount of energy in its body and waits quietly in the suffering A few months later, the new beak slowly grows out, and the eagle begins the second step of rebirth When the new beak grows out, the eagle uses its beak to pull out the aging toenails on its claws, and the blood drops Then there was the painful and long wait - the dying Eagle grew a new toenail in the pain, and at this time it had to go through the final stage: use the new toenail to pull out the long and heavy feathers one by one When new feathers grow out, eagles complete a Nirvana like rebirth! New beaks, new claws, new feathers, eagles can eat again, and the reborn Eagles can live for another 30 years! This article about Eagles makes me feel quite deep, so I deeply realize the necessity and urgency of implementing management reform, management innovation and management upgrading in small and medium-sized paint enterprises After years of development, these coating enterprises have developed from a family workshop to a small and medium-sized enterprise with initial scale However, some factors that have supported the success of enterprises in the past have become problems that hinder the development of enterprises today, especially the enterprise culture and management concept How to adapt to the standardized, standardized, data-based and large-scale operation of enterprises has become the most important for the development of small and medium-sized enterprises Big bottleneck The role we play in the management reform is to make the enterprise complete the transformation smoothly We should not only help the enterprise grow new beak, new toenail and new feather, but also make it not affect its life, effectively and steadily extend the life cycle of the enterprise, and truly build a hundred year enterprise, which is also the main source of improving the competitiveness of the enterprise Therefore, we advocate to promote cultural innovation activities - "Eagle's rebirth" in the enterprises we coach, and create a "Eagle's rebirth" culture It tells many private enterprises that they need the courage and determination of "Eagle's rebirth" If an enterprise wants to develop, it must make difficult decisions and start a process of transformation; it must completely abandon the old and bad habits and traditions, and may also give up some things that have been supporting the success of the enterprise in the past and have become obstacles for the enterprise to move forward today, so that the enterprise can get new wings and fly again This transformation is painful for the enterprise and all employees, but for the survival of the enterprise and the realization of the development goal of the enterprise, we must go through the transformation experience of the eagle! 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