Marketing: the eight trends of "win-win" for paint merchants

Core tip: specialized products entering the marginal line are valued in the word of "specialty", and have been praised by consumers for their good quality However, specialized product enterprises are also "specialty" in the competition for market share In order to adapt to the development of market economy and win more sales shares for enterprises, enterprises have to change their "character" into "openness" Some, perhaps with other industries & LDQ Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: professional line enters the edge line Specialized products are valued in the word "special", and have been praised by consumers for their good quality However, specialized product enterprises are also "special" in their success in seizing the market In order to adapt to the development of market economy and win more sales shares for enterprises, enterprises have to change their "character" into "open" or "fall in love" with other industries , perhaps "marry" yourself to other enterprises, and finally want to make your "life" more exciting and substantial At present, beauty products such as meifubao and white doctor have entered into the field of daily chemical industry The two lines of beauty and daily chemical industry have begun to penetrate each other, learn from each other in marketing methods, and finally become amphibious enterprises On the one hand, this type of enterprise maintains the leading position in the field of professional line, on the other hand, it keeps developing new markets in the field of daily chemical industry, forming a compound daily chemical industry The new enterprise is a good proof Enter the blue ocean market in the countryside With the rapid development of new rural construction and urbanization, compared with the first and second tier cities with fierce competition, the large and small brands gather together, while the rural market is indeed a market blue ocean occupied by manufacturers; the rural market is gradually valued by more and more enterprises Unlike the big cities, there is a considerable market gap in the vast villages and towns of China, and the enterprises are not It's better to sink the channel into the fourth and fifth level rural markets, such as towns, to open up this blue ocean In addition, because the risk of dealer investment is also small, this is also the main reason for many enterprises to choose the rural market "There is much to be done in the countryside." At present, home appliances, building materials, hardware, information networks, broadband telecommunications, vehicles and other enterprises have been "going to the countryside" one after another, which is enough to show that businesses have targeted the blue ocean market in rural areas Using "celebrity" to capture mental resources Here, celebrities are mainly used to hype brands or products, such as famous celebrities in CCTV media, performing arts and entertainment circles, and to write soft articles about successful cases, performance status, speeches and effects of "celebrities" after using products on various networks, so as to make articles readable, shocking, celebrity, related, imitative, and consumption People feel "shocked", "stunned" and "reassured" consumption For example, when I was serving Jiangsu Kunshan Cherry Blossom paint Co., Ltd., I planned "200000 yuan for father" and "mobile Cherry Blossom car" In addition, at present, some businesses use movie stars and "musical talents" to make brands and products grab readers' and consumers' attention, and then seize consumers' mental resources It is a more effective way for consumers to shift from liking celebrities to liking products of enterprises, and finally seize market share of an industry Jilin Suning Tianrun city has successfully signed a contract with film star Fan Bingbing as the spokesperson of the real estate, making Tianrun city an important tourism highlight of Jilin City With the help of Michael Jackson, Pepsi Cola launched the "everything cola, the choice of a new generation" publicity plan, which has achieved great success, forcing Coca Cola to hand over a piece of market share The development of small and medium-sized enterprises is facing new challenges, such as technological progress, industrial upgrading, environmental protection, rational use of resources and so on In the current situation of credit crunch, domestic capital market downturn, increasingly fierce market competition, continuous division of industry market and shrinking market share, it is necessary to find the right position to "sharpen the head" into the market Only by strengthening investigation and research, striving to explore new "market products" and looking for new "growth points" in the market, can enterprises better stand in an invincible position Haier and little swan, the leading enterprises of washing machines, have set a good example in this respect: the 10kg large capacity washing machines widely sought after in the European and American markets are now increasingly appearing in the domestic market Especially in recent years, they have launched their own 10 kg high-capacity washing machine, which makes this market segment rapidly warming up Entrepreneurs find their position in the modern market, dare to explore, make decisions, make innovations, and enter the ideal "win" marketing environment as soon as possible Feedback on the amendment to the environmental protection law is too much to consider this month Sichuan plans to issue the decoration standard for finished houses After the house is closed, it's forbidden to decorate twice Similar information Coating marketing: what's the profitable coating boss when there are no customers in the store? Coating marketing: the market position of the coating enterprise should be firm and the brand construction should not be neglected Paint marketing: business personnel nine paragraph theory, learned to walk through the paint industry! How do successful paint dealers sell paint? The price of coating products is determined by quality and coating marketing: the top ten business taboos that the coating industry must keep away from! How can you make money as a paint brand agent? Coating marketing: Internet development, coating enterprise marketing enters a new stage • coating marketing: how to achieve transformation and upgrading of art coating agency? • coating marketing: multi channel coating marketing wins the future The home of coatings is focusing on coating, diatom mud, paint coating, coating technology, news information and coating of fireproof coating, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,