Marketing: the future marketing of coating industry needs innovation?

Core tip: in the new situation of today's society, with the development of the market, the improvement of mature system and some problems accumulated in the long-term development process, the marketing of the coating industry has also encountered unprecedented challenges, which requires the coating enterprises to actively think and strive to innovate and explore a new marketing strategy In the innovation of paint marketing, we need to pay attention to the key factors: 1 Market research before marketing, no matter which industry marketing is of great importance, is self-evident Market research requires changes in policies of the same industry at home and abroad, national laws and regulations, and the same industry Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: in the new situation of today's society, with the development of the market, the improvement of mature systems and some problems accumulated in the long-term development process, the marketing of the coating industry has also encountered unprecedented challenges, which requires the coating enterprises to actively think and strive to innovate and explore a new marketing strategy In the innovation of paint marketing, we need to pay attention to the key factors: 1 Market research before marketing, no matter which industry marketing is of great importance, is self-evident Market research needs to conduct in-depth investigation on the changes of policies of the same industry at home and abroad, national laws and regulations, and the understanding of other brands in the same industry, and finally summarize 2 Brand differences should be highlighted Through market research, we can summarize the outstanding features of our products, such as the differences in brand, service and performance of our products, which can improve the value of our brand and form a competitive advantage 3 Expand marketing channels In today's consumer centered market environment, coating enterprises should change from the concept of business to diversification, such as: business, e-commerce, etc At present, the national coating industry is in the climax of development, and the demand for coating in the society is relatively large, which is undoubtedly the biggest good news for coating enterprises, but there are also hidden opportunities, so it requires that each coating must pay attention to marketing innovation, so that it can be in an invincible position in the future market competition What are the skills of marketing innovation? 1 Brand marketing It is very important to establish a good brand for coating marketing At present, the market competition of coating industry is fierce, and the brand is increasingly prominent Brand is not only the logo of the enterprise, but also the valuable intangible assets of the enterprise It can strengthen the position of the enterprise in the same industry and market, so as to create better economic benefits for the enterprise To establish a good brand image, we must improve the brand reputation through good quality, suitable price, perfect service and other channels, as well as show the company image by participating in various large-scale paint exhibitions Brand marketing should run through the whole product, not in a certain period of time, but continuously; only in this way can we better establish the brand image; to achieve the "internal and external repair" of the brand, so as to make the brand more competitive in the market 2 Humanistic marketing The marketing of coatings industry should be based on people-oriented, take creating good consumer emotion as its own duty, and embody humanistic care Humanity embodies the relationship between consumers and companies The sales industry has always been adhering to the idea of "customer is God" to serve consumers and establish a good relationship with consumers to form an interaction At ordinary times, it can plan some activities for the people, such as establishing a foundation, donating poor children, and improving housing for the poor elderly Through these activities, other consumers will understand the corporate culture and feel the corporate atmosphere, and will be more inclined to choose 3 Green marketing Environmental protection has always been the first choice for people to choose materials, so the environmental protection of coatings has become an important selling point of coatings marketing Now many coating enterprises have developed the concept of green environmental protection and become the new bright spot of products, so it requires coating enterprises to continuously improve technology and establish a marketing strategy with green environmental protection as the core The concept of green environmental protection will continue to become the development trend of the paint industry in the future 4 Service marketing For the coating industry, service will run through the whole sales process, such as: product consultation provided before sales, helping consumers to do their own needs analysis, helping to recommend products that meet the needs of consumers; sales can warmly introduce, display products, explain product functions for consumers, patiently help consumers select suitable products, answer questions raised by consumers; after sales enterprises Industry can provide some corresponding technical support, paint painting or door-to-door service In today's fierce market competition, with the improvement of consumers' awareness of rights protection and the change of consumption concept, consumers pay attention not only to the products themselves, but also to the services provided by enterprises during the period when they purchase products In modern and contemporary times, services will become the new focus of competition for coating enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,