Marketing: the inner monologue of purchasing that must be seen in sales

Core tip: when you are talking to customers, do you know what swearing is behind their gentle and respectful attitude? Sales and customers are really a pair of enemies One is from Mars and the other is from mercury They are all creatures of two worlds, but they meet on earth by mistake Meet is met, but the sales to the customer's world but never understand So every day there is a tragicomedy about business on the planet The customer has no obligation to understand the sales, because he is the one who pays the money; but the sales have the obligation to understand the customer, Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: when you face the customers to talk about the sales, do you know what swearing is behind the gentle and respectful attitude of the other party? Sales and customers are really a pair of enemies One is from Mars and the other is from mercury They are all creatures of two worlds, but they meet on earth by mistake Meet is met, but the sales to the customer's world but never understand So every day there is a tragicomedy about business on the planet The customer has no obligation to understand the sales, because he is the one who pays; but the sales has the obligation to understand the customer, because he wants to pay others' money So, no matter how hard the buyer scolds, you should also listen It's also determined by location 1 "You can sell me something, but don't always think about making friends with me." I know there is a saying in your sales industry, which is "to do business, make friends first." But the person who said this must have lost his mind You must have forgotten the famous saying: business is business, friends are friends! Do not believe it? When you buy things, such as insurance, do you want a sales person to pester you and make friends every day? Don't hypnotize yourself We may not make friends with you, but you need to win our trust There is no contradiction between the two Otherwise, who knows you are a good person or a bad person? There are too many cheaters in the world, especially in the sales heap In fact, it's easy to win our trust: you just need to think more about our business and less about your products You need to understand what our business looks like, what problems it has, and what value you can bring to us The most important thing is: you should understand what you want in this purchase as an individual customer, that is, we, the living people! You don't think we want your friendship, do you? While playing Don't confuse the relationship between friends and trust The most exasperating thing is that some salesmen can't even make friends They regard what they like as what we like If he likes singing, we will lose our voice; if he likes drinking, we will drink and vomit Do you know how hard it is to do something you don't like? Please, spare us! 2 "purchasing has the final say of the customer, not your sales has the final say!" You are very active in sales You cry and shout every day to help us do research, make plans and demonstrate products It's self entertainment, as if you can ask me for a contract after all this I solemnly tell you today: no way! Giving or not giving a contract is going according to our pace Do you know how much pressure we have? To report to the leaders, to worry about your products, to worry about colleagues saying that we spend money recklessly, to worry about your promises can not be fulfilled, to worry about your high price If you're not careful, we'll suffer So I'll keep the rhythm under control! Hell with your sales process, unless your sales process is consistent with my purchase process Otherwise, no matter how far you run, I will pull you back If you don't come back to my rhythm, I'll kick you out of the process without hesitation Please remember: I am God, I am in charge of my territory! 3 "Don't play games with me I'm a yellow Finch and you're a cicada." when I was a child, I always felt that the teacher couldn't see every cheating in the exam Until one day, when I was standing on the platform watching a group of people pretending to be smart, I suddenly found that it wasn't that the teacher couldn't see, but that I didn't care about you at all You are the same The most annoying group of sb salesmen are always conceited to play "game", as if everyone is a fool It's all his pieces Maybe you can fool me for a while, but you can't fool me for January Once I find out, at least you can't do it in my industry! In fact, you really can't fool me In purchasing, if my IQ can count stars, the sales IQ can count the moon at most It's not that I'm born wise, it's the angle that determines intelligence I know what I want, but you don't know what I want I don't believe it Change to my place and have a look! 4 "I'm not God, you're not" I know your product is not omnipotent, which can be completed, which can't be completed, you can be frank and lenient, anyway, the final product is that I'm not you, so I can't help it If it burns in the future, I'm unlucky, and I'm sure I won't let you live In order to avoid tragedy, you must be honest about what it is I know that you are not God You can't solve all your needs I also know that you can ask for the money of the kitchen god Please don't come to the Lord I will be very calm to accept your shortcomings My biggest hope is that you can achieve my main needs If you can't achieve all the main needs, you'd better roll as far as your dream 5 "I can be coquettish, but you can't disturb" you are a salesman, not a timekeeper Don't go to work to harass me if you are OK Don't be so busy on the phone I'll call you when I have something to do I have a lot of other things to do When you come to sit for a long time, do I still do my business? You can come if you want, but you must make sure that this visit can bring me useful things, such as technology development trends, peer application cases, problem solutions, etc Otherwise, the customer's important place, no admittance With that Kung Fu, I play games and tweet, which is better than bullshit with you Besides, don't play those little tricks for me Why don't you come and have a look? Am I worth your "by the way"? What else I didn't bring with me this time? I'll send it to you next time Why don't you forget to go out and get dressed! I can't see your little caution? Don't think I don't mean you're smart, just to save you some face The most hateful ones are those who come to my house to block the door when they can't move I have old people and small people Great Xia, please let our family go! Besides, let others see you go to my house, and I'll start a business Maybe I'll start a business In a word: nothing to be courteous, no fraud, no theft! 6 "Shut up, listen to me first." what's the relationship between the establishment of your company and me? What award did you get for your service is none of my business? How can you cut iron like mud or cut a knife and a gun? My guest, can you sit down and listen to what I want? What I want is a way to solve my problem, not your product! If you don't let me tell you first, it's no use summoning a meteor shower What, you know what I want? OK, let's step back Even if you know, how can I know you know? If I don't know you know, how can I rest assured of your solution? In order to reassure me, please let me say it again In order to let me say it again, please pretend to ask What can I say if you don't ask? I know that I also need consultants, so I can rest assured Remember, when you don't know what I buy, you never know what you sell! 7 "Please tell me" I know your product is very high-end, and I know your technical level is very high, but please don't have so many technical terms, OK? What BSC, J2EE, TMD, I don't understand, not only don't understand, I also read your contempt for me from your tone, otherwise you say a lot of terms that no one knows why? It's just bullying Don't you understand? If you are not convinced, I will give you an example If your mother asks you if you are tired at work today after you go home, you say you are tired Today, five functions, six calls and seven nesting are designed Will your mother pick up the broom and hit you as a forced criminal? Key words of « 1 23 »: coating marketing coating enterprises coated with endermia, mold can not grow at all! 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