Marketing: the integration of "soft power" of raw material enterprises

Core tip: the symbol of the information age lies in the rapid change of knowledge management, how to make the enterprise to build soft power in absorption, digestion and precipitation; it is the subject that needs high attention and research at present and in the future The two fusion of soft power of coating enterprises is the complement of knowledge management and enterprise culture In fact, there are natural connections between knowledge management and corporate culture, such as humanism, knowledge, innovation, etc These "connecting points" are not only required by knowledge management, but also regulated by corporate culture itself They are not only the basic content of knowledge management, Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: the sign of the information age is the rapid change of knowledge management How to make enterprises create soft power in absorption, digestion and precipitation? It is the subject that needs high attention and research in the current and future of coating enterprise management The two fusion of soft power of coating enterprises is the complement of knowledge management and enterprise culture In fact, there are natural connections between knowledge management and corporate culture, such as humanism, knowledge, innovation, etc These "connecting points" are not only required by knowledge management, but also regulated by corporate culture itself They are not only the basic content of knowledge management, but also the manifestation and extension of the connotation of corporate culture value system Knowledge management and corporate culture are inseparable Knowledge management is the era coordinate and criterion of corporate culture The construction of knowledge management also needs the support of culture, which is just for efficient and beneficial knowledge management Knowledge management and corporate culture are like the relationship between conductor and Symphony Orchestra The combination of the two can produce effects How to make the combination of knowledge management and corporate culture more soft power? Starting from "people-oriented", human is the center of corporate culture system, and corporate culture construction is human construction in the final analysis People are decision makers and executors, and also creators and recipients of corporate culture The combination of knowledge management and enterprise culture makes the enterprise knowledge team continuously optimize the combination and develop in the most favorable direction for the enterprise, so that the knowledge management can improve the core competitiveness of the enterprise from the level of productivity It can be imagined that the reason why a knowledge-based employee and even a knowledge-based organization can play an active and effective role in the development of an enterprise is that, in addition to resource conditions, systems and process management, in the final analysis, the enterprise culture plays a role, and the enterprise culture creates a driving force for the development of an enterprise In this regard, the author (Tong Tianyou) shares that the integration of corporate culture and knowledge management is to inject intangible into tangible thinking and static into dynamic action, so as to promote the enterprise organization to have more sustainable and developing soft power The value engine in the era of soft power and high cost the "funnel" model of new product development the same kind of information the model that paint enterprises can learn from -- Sam's membership store model; the ultimate after-sales service of paint, and the deep feelings of consumers or one "buy"; how can small and medium-sized paint enterprises make use of the Spring Festival holiday consumption? O2o or paint e-commerce another hole Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,