Marketing: the key to o2o in coating industry is to improve user experience

Core tip: the core of o2o mode in coating industry in 2015 is to provide services With the strong blow of the Internet hurricane, e-commerce has brought tremendous changes to the coating industry, and the development of e-commerce in the coating industry is the general trend Although coating enterprises have a hard time in e-commerce, the rise of o2o mode has also brought a "signal" of success to the coating industry Now o2o is in the crucial stage of development To achieve a qualitative leap, the key is to improve user experience and service quality Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: the core of o2o mode in coating industry in 2015 is to provide services With the strong blow of the Internet hurricane, e-commerce has brought tremendous changes to the coating industry, and the development of e-commerce in the coating industry is the general trend Although coating enterprises have a hard time in e-commerce, the rise of o2o mode has also brought a "signal" of success to the coating industry Now o2o is in the crucial stage of development To achieve a qualitative leap, the key is to improve user experience and service quality The essence of o2o mode is to connect o2o, that is, O nline to offline, which combines offline business opportunities with the Internet, making the Internet the front desk of offline transactions In this way, offline services can be used to attract customers, consumers can use online screening services, and transactions can be settled online, which will soon reach scale In fact, the essence of o2o is a kind of connection, which is different from the previous connection between people and information, people and goods The main body of this connection is consumers and coating enterprises Now, the coating o2o platform, with the help of the Internet and mobile Internet, has become a direct platform to connect them Without intermediate links, communication is more convenient and efficient Consumers can clearly express their demands, and enterprises can better understand the needs of consumers, so as to improve their service quality The key of o2o is to improve user experience As a new mode, coating o2o has not yet formed an all inclusive way Who can stand out depends on who can really solve the pain points of consumers and create more value for them The industry believes that the first mock exam of this model is the comprehensive service capability that aims at customer experience The core competitiveness of o2o is "customer experience", which is closely related to logistics and supply chain system In order to create a consumer shopping experience different from the traditional distribution mode, we must increase investment in the last kilometer of distribution and other aspects In the future, whether the o2o pattern of the coating industry can "blossom" depends on the comprehensive service ability of the enterprise Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,