Marketing: the main channel construction is the focus of marketing innovation for coating enterprises

Core tip: from the perspective of product marketing, how to enter the market quickly depends on whether the enterprise has the main channel to enter the market As for the coating products, suppose that the coating enterprises have produced a series of products When they enter the market suddenly, they will find that there is no access to the market Therefore, the network resources of agents and distributors become the marketing methods of coating enterprises The war after this happened at the same time On the one hand, it came from the competition of market terminals, on the other hand, it came from the struggle of agents, distributors and manufacturers Good handling, win-win, bad handling, manufacturer and manager Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: from the perspective of product marketing, how to enter the market quickly depends on whether the enterprise has the main channel to enter the market As for the coating products, suppose that the coating enterprises have produced a series of products When they enter the market suddenly, they will find that there is no access to the market Therefore, the network resources of agents and distributors become the marketing methods of coating enterprises The war after this happened at the same time On the one hand, it came from the competition of market terminals, on the other hand, it came from the struggle of agents, distributors and manufacturers Well handled, win-win, bad handled, the relationship between manufacturers and distributors is in jeopardy For coating enterprises, it is very important to realize marketing innovation by integrating resources From the perspective of channel strategy, enterprising enterprises are considering building their own channels or integrating certain resources to achieve the purpose of controlling channels The fundamental experience of enterprises that are willing to rewrite the market competition situation is to hold the channel or build the main channel Only in this way can manufacturers win the final competition From the traditional point of view, the main channel is the channel for products to flow to the market, which is mainly composed of agents, distributors, wholesalers and terminal merchants The speed of flow depends on the number of circulation links Therefore, the mode of main channel varies with different enterprises The main channel mode can be divided into agent mode, circulation mode, agent + circulation mode, electronic channel, flat channel terminal mode (channel and terminal combined into one), etc The successful application of these models is based on different factors Therefore, as long as enterprises have backbone channels, the resistance of enterprises to enter the market will be reduced After all, the main channel is actually the evolution of the market shopping mode, from the traditional stores and supermarkets to online shopping, then to post experience shopping, and finally to the service mode of door-to-door distribution or consumption place The essence is to achieve marketing innovation and market share by seizing the new main channel In addition, auxiliary channels are only franchised market distribution and services, mainly providing two-channel and three-channel services to customer groups whose main channels forget and service is not available This may lead to new business services, or it may simply encrypt the marketing outlets Therefore, in the construction of the main channel and the auxiliary channel, we should distinguish the primary and secondary, the distribution trend and flow direction of the market network Through the echelon construction, the main channel and the auxiliary channel will be built into a three-dimensional network that closely serves the consumers Under the three or more layers of the backbone network, the auxiliary channel and the dense network, the overall service ability will be formed Of course, in the actual operation, we should pay attention to the evolution trend of the main channel and the sub main channel Only by controlling the trend and constantly cultivating the new main channel can it last for a long time For coating enterprises, it is a way to borrow channels, but it is also a new attempt to build main channels while borrowing channels Perhaps, after 1-2 years of hard work, the enterprise has the foundation of rapid charge The brand promotion of coating enterprises should do a good job of "three times" marketing 4E and the same information as the market manager of the coating industry Small coatings are used for large purposes, and decoration and home furnishings are so simple (1) analyze the market demand of the coating industry from the policy Mr ye, the paint franchisee of Yunnan Ali master: do fine, do special, do strong and do large [viewpoint] Why does the business of the paint dealers not do well? 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