Marketing: the paint industry needs to pay attention to the essential change of consumers

Core tip: in the face of increasing market competition, the cost of brand and channel building continues to rise, resulting in the rising cost of human resources and operation, which also directly leads to the general weakening of corporate profitability, and the serious homogenization of products has become an indisputable reality Under the pressure of rising raw materials and rental prices, the current market environment of coating industry is becoming increasingly "tight" Therefore, the sales of coating products are in a dilemma Reporter many paint stores found that the consumer figure is very few Compared to Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: in the face of increasing market competition, the cost of brand and channel building continues to rise, resulting in the rising cost of human resources and operation costs, which also directly causes the general weak profitability of enterprises, and the serious homogenization of products has become an indisputable reality Under the pressure of rising raw materials and rental prices, the current market environment of coating industry is becoming increasingly "tight" Therefore, the sales of coating products are in a dilemma Reporter many paint stores found that the consumer figure is very few In contrast, the sellers are busy, different brands "in and out" constantly, under the market pressure that the trading volume can't be guaranteed, the brands that can't persist finally choose to leave the market, at the same time, new brands enter the paint market against the current to test the water A brand business way out of which the original: the current market sales situation is not optimistic, no strength is difficult to survive In the era of rising cost and meager profit, the person in charge of a paint brand thinks: "the cost of paint production includes the rent of workshop, the wages of workers and raw materials, etc.; while the cost pressure of dealers mostly comes from the rent of shopping malls, the wages of salesmen and the expenses of operation, etc., if there is a link cost increase, it will cause the increase of channel cost And the current market situation is that the cost is calculated in the form of superposition value, so it is imperative to increase the price of paint " But the way to digest costs by increasing prices is obviously not accepted by consumers, so the market will shrink more and more, and the profits will be weaker and weaker correspondingly Market potential and rigid demand are still changing no matter how the peripheral market and policy environment change Facts prove that rigid demand always exists In the first half of 2012, the paint market has been "tepid" and during the "May Day" three-day holiday, there was a "rebound" in the overall trend of sales of building materials and coatings Promotion activities in many mainstream markets were popular on the spot, and brand businesses set a single day sales record in the first half of this year on May 1 The strong market performance was unexpected Because of the flat sales in May 1st last year, almost all paint markets are in the lead this year As early as early as the middle and early April, they began to push forward activities and cut off passenger flow Half a month ahead of schedule, the marketing war of "smoke rises everywhere" became a customer storage period, which eventually led to the outbreak of three-day centralized single signing sales in May 1st small holiday The reporter noticed that many of the consumers who came to shop are young people of the post-80s generation, because it is the peak of marriage and childbirth of the post-80s generation Ignoring consumers is the root of the dilemma, but no matter how strict the business environment is, there will always be thriving enterprises, no matter how loose the business environment, there will always be business failures The industry has the development law of the industry, the coating industry from bulk sales to monopoly to living halls and large-scale stores, coating people have bravely come, the development of the industry to today, we need to re recognize, re start the whole Just like Gome and Suning in home appliance industry As far as Suning is concerned, they have begun to stop the expansion of physical stores and try their best to sell online And coating people should also explore more ways of industry transformation Recently, online coating sales have experienced blowout, which on the one hand reflects the difficulty of enterprise channel expansion and the pressure of production capacity, but on the other hand, it also reminds the insiders of the change of business ideas However, where is the management idea changing? Experts believe that the core of coating enterprises is marketing driving; the core of marketing driving is terminal for the king; the core of terminal for the king is store sales; the core of store sales is to create value for consumers From the analysis of layers, consumers are the ultimate core If we overcome this difficulty, we will win the market However, from the perspective of consumers, full competition in the market just brings consumers more benefits and better services Unfortunately, over the years, most coating enterprises have studied more about distributors and how distributors choose brands, but they seldom pay attention to what consumers think This is the biggest problem in China's coating industry for so many years, and also the biggest crisis in the development of China's coating industry to this day The essence of coatings is R & D, while the biggest feature of China's coatings industry is imitation, which makes the appearance of coatings almost the same, so innovation becomes a victim However, what consumers think about is not a concern Enterprises only care about what others do Others do what others do, but how many coating enterprises think about the truth of consumers What do they think about the positive demand? An industry that doesn't care about what consumers are, and why our days are so difficult, that's why We need to remember that those who win the hearts of the people win the world, and those who win the consumers win the brand Key words: coating industry, consumer change, founding a nation, enterprise profile, coating going to the countryside - information on the same kind of people and enterprises benefiting from the interests of the people • Hebei Province formulated the "limit standard for VOCs content of architectural coatings and adhesives • what happened to the coating industry on October 31? What do you think of the safety production guaranteed by the national policy? Is the life of the paint dealer forced to stick to or leave? • what happened to the coating industry on October 28? General situation and current situation of water-based environmental protection coating industry Waterproof coating is not qualified On October 26, the cost of coating industry rose! On October 25, the coatings industry Jiabaoli paint has reached strategic cooperation with Beijing Midea Decoration Co., Ltd.? How does the coating enterprise "survive the winter"? Coating house focuses on the news and information of coating, diatom mud, paint coating, coating process, fire retardant coating, coating, diatom mud, paint coating, coating process, fire retardant coating, decoration knowledge and decoration effect map,