Marketing: the performance of e-commerce Suzhou paint market online sales of paint over 100 million

Core tip: Recently, on the basis of "selling paint" in the past, Suzhou paint network has expanded its "construction" projects, through which consumers can find paint construction teams "Electronic information technology has brought us rich returns - 'Suzhou paint network' has developed rapidly Last year, its annual sales volume reached over 100 million yuan, and online sales accounted for 10% of the total sales volume of paint enterprises." 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All construction coatings have passed ISO9001 Paint Home News: Recently, "Suzhou paint network" in the past "sell paint" on the basis of new development "construction" projects, consumers can find paint construction team through the network "Electronic information technology has brought us rich returns - 'Suzhou paint network' has developed rapidly Last year, its annual sales volume reached over 100 million yuan, and online sales accounted for 10% of the total sales volume of paint enterprises." Recently, Zheng Weixin, the organizer of "Suzhou paint network" and the president of Pingjiang dangerous chemicals industry association, told reporters happily, "it can be predicted that online sales will be a trend in the future, and we believe that in the future, the number of paint stores of our member enterprises will gradually decrease." At present, there are more than 40 paint shops in Pingjiang District, which occupy half of Suzhou paint market in terms of brand agent and sales In 2009, with the support of relevant departments in Pingjiang District, the dangerous chemicals industry association of Pingjiang District launched the "Suzhou paint network" in response to the phenomenon of non-standard operation in the paint market, such as adulteration, fake and shoddy, and "black intermediary" Through the display of information such as web distributors, brands and products, consumers can directly contact the store by phone to ask for delivery "Pingjiang Safety Production Supervision Bureau", "Pingjiang economic and Trade Bureau" and other "official words" on the web page also reassure consumers At the same time, with the help of Pingjiang District, the association also applied for municipal project support funds such as electronic information public platform and modern service industry At present, most paint shops in Pingjiang District sell online through websites The association has also built a distribution center of more than 3000 square meters to effectively alleviate the potential safety problems caused by hazardous chemicals stored in physical paint shops The establishment and rapid development of "Suzhou paint network" is a microcosm of promoting enterprise information construction in Pingjiang District It is understood that in recent years, as the central city's business district and old district, Pingjiang has taken the initiative to connect with the emerging electronic information technology and e-commerce mode, set up service platforms for business circles, characteristic blocks, industrial markets and enterprises in the region, and promote the transformation and upgrading of the business industry In order to promote the transformation and upgrading of traditional commerce and trade, Pingjiang District has introduced information technology enterprises to construct the "online view front" project, so that citizens and tourists can also view the front on the virtual network According to the introduction, the project uses "360 degree picture" real view browsing technology to "move" the shops in Guanqian Street into the network Take the "deyuelou" plate, which has been developed successfully at present, as an example After the netizens Click to enter the store, they can stroll from the first floor to the third floor, see the hall and the box, and check the environment and the box size of each corner, which makes people feel immersive In addition, "walking" into the "online view front" snack shop of time-honored brands, you can also order, consume and understand the culture of time-honored brands through the web link At the same time, we can go to Xuanmiao temple to pray for blessings on the Internet through "online view", and we will further explore Suzhou culture and tourism resources, and then link to Suzhou's excellent cultural and tourism resources At present, the project is speeding up and is expected to appear at the end of this year With the popularity of smart 3G mobile phones, Pingjiang District is scrambling to catch up with the "fashion" of mobile Internet "Enjoy video" mobile Internet video communication platform is one of the projects promoted in this area The platform is for users such as smart 3G mobile phones Users can download and use the "enjoy view" software through Android, Apple App and other app stores, and view the "short text + fine picture + micro video" of featured food, accommodation, travel, Tesco and other projects through it With the promotion of Pingjiang District and the platform developer, Pingjiang road has become one of the starting points of "sharing and viewing" After downloading the software through Android system, the reporter saw that ten stores such as Pingjiang Inn on Pingjiang road were included Click to open "Pingjiang inn" and you can see the "micro movie" in less than one minute The picture is very delicate and has an in-depth introduction to the facilities and culture of Pingjiang Inn The platform also integrates the interactive functions such as watching video, enjoying discounts and commenting, and builds a bridge between merchants and consumers Develop the brand of paint enterprises into the attitude of enterprises; 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