Marketing: the principle of "24 word self promotion" for basic business

Core tip: if a sales team wants to maintain a sustained and efficient combat capability, effective and continuous training is very necessary Traditional training methods focus on the transfer of sales skills and knowledge In the practical management training work of Guangzhou Branch of Anhui sincere Food Co., Ltd., I have been constantly exploring and negating the negation in the practical work, and summed up "listing the reasons, reasonable classification and careful" Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: if a sales team wants to maintain a sustained and efficient combat capability, effective and continuous training is very necessary Traditional training methods focus on the transfer of sales skills and knowledge In the practical management training work of Guangzhou Branch of Anhui sincere Food Co., Ltd., I have been constantly exploring and negating the negation in the practical work, and summed up "listing the reasons, reasonable classification and careful division" Analyze, summarize, research countermeasures, solve problems "24 character self-improvement rule, for everyone to learn and reference, and to correct What is the 24 word self-improvement rule? In fact, it's a way to deal with problems, a way of thinking (or mode), a way to correctly deal with daily business problems, such as customer objections or rejections, etc.; a set of methods summed up by individuals in the long-term sales management work that can solve the complex and confused problems in daily business work, can effectively clarify ideas, so that they can see through the "phenomenon" Essence ", grasp the key point of the problem Through practical test in our daily business management, we can effectively deal with a series of problems encountered in grass-roots business operations 1 List "reasons": suppose a business person can visit 15 customers a day, 6 working days a week, and 90 customers a week in total If 5 of them have reached a deal, that is to say, you have been rejected by 85 customers, and you will have "reasons" (excuses) for each customer's rejection If each customer's rejection is regarded as a "reason", then It means that you will encounter 85 rejection reasons in a week Write all 85 reasons on a piece of white paper with serial number 2 Reasonable classification: 85 rejection reasons can be classified according to subjective and objective criteria, rejection points (such as individuals, products, enterprises, etc.), customer types (such as B / C field, second batch, Shiduo, etc.), and 85 "rejection reasons" can be classified under the category Note: the rationality of classification plays a key role in the final "problem solving" 3 Careful analysis: on the premise of selecting a good classification standard, carefully study and analyze the "reasons for refusal" listed, "eliminate the false and save the true", carefully analyze the customer's words, and list them under the "categories" one by one, so as to further rationalize the "reasons for refusal" listed 4 Summary: further summarize the third step, merge the "reasons for refusal" of the same nature, draw out the final (substantial) reasons for refusal, and generally summarize 1-10 "reasons" 5 Research Countermeasures: according to the results of the summary, research countermeasures, solve matters within the scope of their own authority, amend them by themselves, actively communicate with the supervisor who needs to seek support, and propose a reasonable and operable solution to the supervisor Generally, two sets of solutions are best prepared, one for implementation and one for standby 6 Problem solving: after the above five steps, the essence of the problem (or the crux of the problem) can generally be clarified, effective solutions can be found, and the final problem can be effectively solved The current situation and innovation of marketing management in the era of invisible marketing coming quietly What are the new ways for enterprises to play in the blue ocean campaign of coating e-commerce or to "tear it up again"? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Home of coatings focuses on coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,