Marketing: the real estate market is "clear but not cold", and the coating enterprises are "diversified"

Core tip: Qingming small and long holiday has always been the "freezing period" of property sales, but this year's Qingming Festival, Foshan property market is not cold at all under the condition that the state has introduced the purchase restriction policy for one year With the continuous rise of the real estate market, the coating industry ushers in opportunities, and the Royal paint grows up in opportunities and challenges According to Royal chemical recently learned that near the Qingming season paint market, which has a great impact on the market of home building materials April came, and entered a decoration season, paint sales will also enter a peak period Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: Qingming small and long holiday has always been the "freezing period" of real estate sales, but this year's Qingming Festival, in the case of the state's one-year purchase restriction policy, Foshan real estate market is not cold at all With the continuous rise of the real estate market, the coating industry ushers in opportunities, and the Royal paint grows up in opportunities and challenges According to Royal chemical recently learned that near the Qingming season paint market, which has a great impact on the market of home building materials April came, and entered a decoration season, paint sales will also enter a peak period With the arrival of spring, the temperature is warmer, dormant a winter decoration companies and businesses are busy, home decoration market is about to usher in the peak season With the acceleration of the pace of life and the improvement of people's living standards, more and more people tend to find decoration companies to decorate The decoration market has gradually ushered in the peak season of decoration Many people choose to decorate their houses recently, and the business volume of major decoration companies has increased significantly "It's warm now Many people begin to plan to decorate their houses After the Qingming Festival, they will officially enter the peak season of decoration, and then they will receive more jobs." According to the visit of Royal paint investigators, after the Spring Festival, the business volume of the company has increased significantly, and it is about to usher in the peak season of decoration Spring home market is "hot" for this year's market situation, home stores are generally optimistic Household industry is a sunrise industry According to the macroeconomic data in 2014, the consumption scale of household industry (including decoration, materials, furniture, etc.) has reached 4 trillion yuan, accounting for more than 1 / 7 of the total retail sales of consumer goods In 2015, the number of new houses will definitely be reduced, but the proportion of secondary decoration will be greatly increased, because the 8-10-year decoration cycle makes 2015 exactly at such a key point "Price war" strategy will not last long with the continuous development of market economy, the white hot competition among coating enterprises is becoming more and more fierce, the price of raw materials is soaring, and it is more and more difficult to support the brand only by reducing expenditure At present, many coating brands are still in fierce competition under the current situation of market saturation, and the most conventional way is to compete in price Although most paint brands will not miss the golden promotion opportunities every year, the marketing focus of the brand is never here After all, it's not feasible to occupy the market only by price war or promotion several times a year What consumers ultimately value is the quality, service, design and brand added value behind the products The short-term "price war" promotion mode can not bring substantial benefits to the development of enterprises, and this kind of promotion mode will be gradually eliminated by the market or will not be far away Paint brand: in the peak season of the market, quality-oriented paint can be used as an example for a long time, and the sales volume has been steadily increased for many years In this process, the stability of product quality, the improvement of product technology content, and the follow-up of product sales and service are all important factors for the long-term stable development of Royal paint in the paint market The core of moving consumers is still the product quality, no matter when the product is the core of whether it can move consumers In the household industry, with the increasingly prominent environmental protection problems, energy-saving and environmental protection type of coating products are increasingly trusted by consumers In the current fierce market, brands provide consumers with environmentally friendly and green products, which can bring consumers practical experience of beauty in the use process, so their products can get a larger market According to the relevant survey, about 80% of the coating consumers take the environmental protection performance of the product as the primary consideration when they purchase the product, which is determined by the essential feature of coating as decoration material Consumers pay more attention to the environmental performance of decoration materials, which coincides with consumers' desire to build a healthy and environmentally friendly home environment Buying a good product is not only the desire of consumers, but also the embodiment of brand social responsibility Although environmental protection is only one point, it can be seen that products are the final and most concerned point of consumers As the only designated coating enterprise of the World Expo, Guangdong Huangchao paint environmental protection coating brand always adheres to the management policy of "quality-oriented, technological innovation, service moving", adopts special environmental protection materials in material selection to ensure the true material; selects independently developed coating ingredients in formula to ensure the innovative position of the product in terms of technical content For example, in order to meet the golden nine silver ten peak season in the second half of the year, the Royal paint solemnly recommends the product to consumers - seaweed mud intelligent full effect wall paint According to reports, this is a coating product added with seaweed mud factor, which improves the environmental protection performance by more than 30% For this year's peak season of sales in the paint industry, the head of Royal paint said that royal paint has always taken a cost-effective route, and all market activities will be based on the premise of "quality first" The price war has a good effect in a short time, but only by ensuring the quality can the market develop for a long time Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,