Marketing: the sales volume of jiuxian.com's "double 11" exceeded 60 million yuan

Core tip: experts say that the success time of China's liquor e-commerce may be 3-5 years ahead of schedule in the early morning of November 11 Hao Hongfeng, CEO of jiuxian.com, the largest liquor e-commerce company in China, has caught a cold for many days, but he still insists on running a bit and delivering the "tmall double 11 first list" of jiuxian.com in person Such a wide range of general mobilization has brought fruitful results to jiuxian.com According to jiuxian.com, on the day of double 11, its sales exceeded 60 million yuan, more than six times that of the same period last year According to the data provided by jiuxian.com, it first participated in the transaction of tmall on that day at 11:00 last year Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: experts said that the success time of China's liquor e-commerce may be 3-5 years ahead of schedule in the early morning of November 11, 2010 Hao Hongfeng, CEO of jiuxian.com, the largest liquor e-commerce company in China, has caught a cold for many days, but he still insists on putting in a little bit and running, personally delivering the "tmall double 11 first list" of jiuxian.com Such a wide range of general mobilization has brought fruitful results to jiuxian.com According to jiuxian.com, on the day of double 11, its sales exceeded 60 million yuan, more than six times that of the same period last year According to data provided by jiuxian.com, when it participated in tmall's double 11 for the first time last year, the turnover on that day reached more than 10 million, accounting for 2% of the annual sales, while the number of orders was 10 times that of ordinary days It can be seen that although the clothing department store is the main category of the double 11, the "double 11" can not be underestimated for the vertical alcohol e-commerce According to jiuxian.com, these figures are enough to explain the problem The surge in traffic and sales has made it impossible for businesses to miss the "double 11" promotion For this reason, Jiuxian has invested hundreds of millions of yuan in the preparations for the "double 11" since September this year Among them, the stock volume alone was 10 times that of last year In addition, jiuxian.com has strengthened its technology, logistics, storage and goods category This year, Jiuxian has independently developed a set of WMS system (warehouse management system), which is used for the warehousing, outbound, warehouse allocation, inventory allocation and virtual warehouse management of liquor funds The system can perform inventory operation independently and be used in combination with documents and vouchers of other systems It can provide more complete and comprehensive business process and financial management information, and optimize warehouse workflow through online automatic transmission The system also helped jiuxian.com to win this year's "tmall double eleven singles" In addition to independent technology research and development, jiuxian.com has also prepared Maotai, Wuliangye and other high-end famous wines for the "double 11", and also launched a small number of Maotai Chenglong wines with Jackie Chan's autograph At the same time, the warehouse is expanded 10 times, from 5000 square meters to 50000 square meters The "real wine insurance" launched by jiuxian.com on the eve of the "double 11" will let the vast number of users who are ready to buy drinks online settle down completely Different from the traditional online shopping mainstream products such as clothing and department stores, online shopping for drinks has been widely questioned for a long time, especially by consumers, because the "fidelity" problem of drinks is difficult to be solved It has been said in the market that the overall proportion of fake wine on the domestic market is at least 25% "We take into account that domestic users are worried about the quality of wine, so we launched this insurance." Hao Hongfeng said that users can get up to 1 million yuan of insurance compensation if they buy fake wine on jiuxian.com or if their interests are damaged due to commodity quality problems Everything is ready The "double 11" battle of jiuxian.com officially started at 10:00 p.m on November 10 Jiuxian.com's double eleven promotion started before its tmall flagship store The office area of Nuo Da is full of seats The sound of keyboard, Wangwang and the voice of staff shouting and communicating tell the visitors that we are very busy The number of trading system put on the wall kept beating and refreshing, and the trading volume broke through 500000 within 15 minutes At 0:00 on the 11th, the promotion of tmall flagship store of jiuxian.com was just the beginning At the same time, jiuxian.com has also carried out "double 11" promotion in many domestic mainstream e-commerce platforms, such as Jingdong shopping mall, dangdang.com, Suning e-commerce, Gome shopping mall and No.1 store After Hao Hongfeng personally sent tmall's double eleven singles, the good news of jiuxian.com's double eleven battle was heard frequently In the end, the total daily sales exceeded 60 million yuan, an increase of more than six times over the same period last year "Double 11" has become a grand event in the retail industry According to data from tmall, the total sales of this year's double 11 exceeded 10 billion yuan, with a year-on-year growth of more than 300% Industry commentators analyzed that although the overall development of e-commerce is not good this year, the strong growth of sales figures in the "double 11" still shows the huge potential of online shopping market According to Ma Yun, chairman of Alibaba Group's board of directors, "double 11" is not a price war between tmall and other e-commerce enterprises, but a carnival of e-commerce, a feedback that businesses should give to users, and a revolutionary subversion of the new business model of e-commerce to the traditional business ecosystem Shao Xiaofeng, Alibaba's chief risk officer, also said that this year's strong growth trend of data indicates that e-commerce, a new business model, has become the mainstream consumption trend In the same way, the strong growth of Jiuxian shows that liquor e-commerce has been increasingly recognized by consumers, and its channel position will become more and more important in the whole liquor industry As Tieli, a famous liquor marketing expert, said, jiuxian.com has advanced the success time of Chinese liquor e-commerce by 3-5 years In the strategic transformation of the enterprise, we must avoid blind worship of dumbbell organization The business model inspired by Zhao Benshan The same kind of information The model of paint enterprise worthy of reference: Sam's club model The ultimate after-sales service of paint How can small and medium-sized paint enterprises make use of the spring Festival holiday to consume? 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