Marketing: the "three realms" of not promoting the promotion of non marketing coatings enterprises

Core tip: in traditional building materials hypermarkets or distribution stores, "discount, gift, special price" and other traditional promotional slogans have been abused by coating enterprises, which are not only unattractive to consumers, but also unable to raise confidence of coating enterprises themselves Sales promotion for coating companies in crisis is "it's not easy to say love you", but "have to love" The sales volume seems to increase, but the total profit does not increase; the brand awareness may increase due to low price promotion, but the brand reputation is discounted due to low price Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: in traditional building materials hypermarkets or distribution stores, "discount, gift, special price" and other traditional promotional slogans have been abused by coating enterprises, which are not only unattractive to consumers, but also unable to raise confidence of coating enterprises themselves Sales promotion for coating companies in crisis is "it's not easy to say love you", but "have to love" The sales volume seems to increase, but the total profit does not increase; brand awareness may increase due to low price promotion, but brand reputation is discounted due to low price, which is not worth the loss There are three levels of promotion: first, there are promotions in tactics and strategies; second, there are no promotions in tactics and strategies; third, there are no promotions in tactics and strategies In the form of terminal competition, there should be promotion and sales volume, which should depend on numbers In strategy, there should also be promotion Because there is no sales volume, there is no profit Of course, talking about other things is also empty talk, that is, our marketing personnel talk about "no promotion, no sale" More price wars and gift wars are launched at this level With the more and more serious homogeneous phenomenon of competition, lingering in this realm for a long time will lead to "promoting but not marketing", which forces the marketing means mode of floor enterprises to move to a higher realm In the form of competition, it can't be seen that it is a promotion In this realm, the promotion is to consider the sales volume and profit in the strategic way, and to "do good for the sake of keeping a name" For example, public welfare, event marketing, crisis public relations, etc belong to this realm Paint owners drink paint in public such as this type of event is more typical, which makes these enterprises unconsciously get rid of their competitors, increase the difficulty of competitors' imitation, and make use of the geometric progression of word-of-mouth marketing They know that although they are not my direct consumers now, you will become my consumers in the future Now the speed of information dissemination is speeding up, the cycle of applying theory to practice is shortened, and the perspective of event innovation is constantly explored All enterprises are "contending and blooming" All enterprises are "all roads lead to Rome" They are not running on the same road, but each has its own fine colors "In fact, there is no road on the ground, more people are walking, and they have become a road." this extends the article Three levels No matter from tactics or strategy, there is no "shadow of promotion" in the realm of promotion, which is the refining of the concept of the coating enterprise and the responsibility What surpasses public relations is charity What surpasses charity is the responsibility of inner responsibility The coating enterprise in this realm makes you feel from the heart that it is not doing business, but doing business for the society and human beings The most representative event is Bill Gates's second-line retirement and donation of all his 58 billion dollars to charity Such an example, such an enterprise, such a benchmark, so that enterprises can only catch up The three-level realm of promotion is actually the three attainments of marketing mode, which not only determines the level, but also indicates the depth of marketing mode Ten years of marketing career, one hundred sentences of marketing "big truth" sharing of coating enterprises, our brands are actually very fragile, similar information The model that coating enterprises can learn from -- Sam's club model The ultimate after-sales service of coatings, consumers or "buy" and deep feelings How can small and medium-sized coating enterprises make use of Spring Festival holiday consumption? O2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,