Marketing: three mistakes in content marketing, have you got a chance?

Core tip: a lot of marketers seem to be jumping into a strange circle today, addicted to the latest strategies, methodologies and technologies that produce amazing results We usually try new methods with the best mentality and great passion But it often fails because of lack of planning and foresight When this happens, your passion and excitement will be quickly replaced by a huge sense of frustration I have done a lot of work before and after, creating attractive content marketing, and quickly put in, but did not get the desired results To avoid this situation, here Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? 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frustration I have done a lot of work before and after, creating attractive content marketing, and quickly put in, but did not get the desired results In order to avoid such a situation, this paper summarizes the three misunderstandings about content marketing and provides some solutions Myth 1: I know my audience The first mistake many companies will make is to invest too much in creating content, focus on their own brand and ignore what the audience expects They ignore the crucial first step, which is to find and confirm whether they have accurate customers Now we should all understand that if your content doesn't provide entertainment, education or problem solving for customers, you may have deviated from the focus So even if you have a great brand story, don't make it "you" story, make it your customer's story The good news is that there are many quick and easy ways to learn more about what your users might care about or want to know before you create content Do some keyword search and check the most searched keywords, even if they are not related to your company's business You may find some terms that, although not immediately linked to your brand, may be related to your customers, or may be potentially related to your future development If so, think about how you can connect your solutions to these keywords, incorporate them into your content, and create more relevance And you may also look at some traffic indicators related to your website, which can tell you what they are concerned about before your customers view your website This is an excellent source of information to help you position the content you produce, identify your users through digital channels, and determine future trends Ask your sales team and customer service team for feedback on the front line, which are often overlooked sources of information It may remind you of common requests and requirements that you are not aware of Use this information to create new content In addition, recent user feedback is also an excellent resource that can help you keep up with the times and maintain user relevance Myth 2: it's very important to create more content with the same brand, your brand voice and your personality It's one of the most powerful ways to differentiate your brand from other brands Brand voice is one of the main products of excellent marketing When you release new content through multiple strategies and channels, it becomes extremely important Some appropriate language and mood changes can more effectively convey information to different audiences But objectively speaking, you should keep a clear and consistent brand voice in all channels of use Recently, a company announced that it would add new features to its flagship product The announcement posted on the company's website is very formal But the same announcement became very informal and slang used in other channels It's easy to change the user's cognition of the brand by the great change of tone and expression method To avoid conflict, you can create a style guide that explicitly presents your brand voice and story line Among them, pay attention to defining the focus, tone, language and visual effect of brand voice Since then, everyone should adhere to the standard of public guide manual, including marketing department, public relations department, human resources department, enterprise communication department and other departments You can also play the role of periodic content review In this large project, you can find the time and place where errors may occur Audit can be conducted by collecting large samples of published content It can also be included in the approval process of content review before publication Myth 3: content posted on blogs and social media is equally important Most companies only associate content marketing with blogs and social media There are many other options Through your understanding of the audience, you can choose the most appropriate social media There is an organization that uses B2B form to generate programs and creates some fascinating content without getting results After an in-depth investigation, it realized the mistake: publishing content through social media does not develop in the long run Later, the organization integrated the same content and put it on the related industry's high-volume websites, with links attached, which has a promising future The effect of exponential growth has been achieved Obviously, the driving force behind your strategy and channel for publishing content should be how and where you want users to consume your information It's great if it's on a blog site or if it's precision social media But the content strategy should not forget the channels of e-newspapers, e-magazines, articles, microblogs, infographics, videos, etc In the digital world, the good news is that you can quickly test strategies and adjust and transform them in a timely manner Therefore, if you want to make your content marketing more successful, please make sure that your content is what your audience needs to know, create and make a voice through a clear and consistent brand voice, and spread your content to a channel with a good prospect and the audience is willing to consume Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,