Marketing: three points for attention for paint enterprises to play Weibo topic marketing

Core tip: with the popularity of wechat, the edge of wechat marketing gradually overshadowed that of microblog marketing Nevertheless, microblog marketing has an irreplaceable advantage, that is, open topic discussion Nowadays, more and more enterprises regard the topic of microblog as a new marketing position, so as to realize the purpose of brand exposure For traditional paint companies, microblog topic marketing still has a good prospect, but how can we "play with it between the hands of the stock"? Learn to pick potential hot topics Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the popularity of wechat, wechat marketing has gradually overshadowed microblog marketing Nevertheless, microblog marketing has an irreplaceable advantage, that is, open topic discussion Nowadays, more and more enterprises regard the topic of microblog as a new marketing position, so as to realize the purpose of brand exposure For traditional coating enterprises, microblog topic marketing still has a good prospect, but how can we "play between the hands of the stock"? To learn to select potential hot topic coating enterprises, we must have news sensitivity and recognize potential hot topics with gimmicks A hot topic can often attract the attention and discussion of many fans Enterprises can interact with fans through hot topics to spread the information of enterprises and products, so as to establish a good corporate image and product image Naturally, the brand of the coating enterprise will be gradually sounded, and the popularity of the enterprise will continue to improve It is impossible for coating enterprises to retain fans just by advertising, and it is also necessary to carry out microblog topic lottery timely To improve the active access of topic pages, topic lottery is the key Because as long as there is a lottery, every user who participates in the topic discussion will be notified that they can participate in the lottery, and if they participate in the lottery, they will also pay attention to the topic publishers This is very effective for coating enterprises to attract users' attention Through such an indirect way of advertising, it not only keeps fans, but also increases the exposure of enterprises Only when the whole people participate in the topic, can it bring the greatest communication and publicity effect Because a few fans can't represent most people Therefore, paint enterprises must develop a large number of fans, so that more people can participate in the interaction to maximize the effect of brand publicity At the same time, the paint enterprise can only obtain the long-term support of fans by maintaining the interaction with fans and actively communicating with fans "No matter the black cat or the white cat, catching the mouse is a good cat." no matter what marketing method, as long as it can be used for the development of enterprises, it will not be out of date Finally, coating enterprises can play microblog marketing and successfully print the brand into the hearts of consumers Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,