Marketing: three suggestions for coating enterprises to develop network marketing

Core tip: Nowadays, in the coating industry, small and medium-sized coating enterprises are mainly faced with four perplexities: homogeneous competition, imperfect overall planning, challenges in survival and development space, and changes in consumption habits of end customers So, in view of this situation, under the new media era, how to do the network marketing of small and medium-sized coating enterprises? Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings: Nowadays, in the coating industry, small and medium-sized coating enterprises are mainly faced with four perplexities: homogeneous competition, imperfect overall planning, space challenge for survival and development, and change of consumption habits of end customers So, in the era of new media, how to do online marketing for small and medium-sized coating enterprises? First, enterprises can develop online marketing better and better According to Alibaba data monitoring data, although the financial crisis is now going away, the development of small and medium-sized coating enterprises in Jiangsu and Zhejiang is not good Seeing this, we have to think about this question, why? "From the data, now there are three main marketing channels used by small and medium-sized coating enterprises: relying on the contacts and accumulated sales channels to develop their own traditional marketing mode; through various exhibition marketing development; using the Internet to do their own marketing channels to do their work A common feature of today's coating enterprises is that the marketing channel is still dominated by the traditional mode " Industry insiders said that enterprises that survive in the crisis and survive better and better are basically enterprises that attach great importance to the application of information technology and the Internet " 2、 Small and medium-sized coating enterprises have little understanding of network marketing The result of the four puzzles encountered by small and medium-sized coating enterprises is that many small and medium-sized enterprises gather in a single marketing level of network marketing mode, which will also lead to the failure of information release and product promotion of coating enterprises Moreover, the comprehensive requirements of the terminal customers are constantly too high, and the ability of enterprises to use the Internet to promote their own brand and marketing is not very much, which they lack In view of the above problems, how should coating enterprises get out of this bottleneck? Insiders say that it is an inevitable choice for enterprises to expand network marketing "Now a lot of enterprises tell us that they have websites instead of real marketing purposes." At present, with the continuous update of information technology, various applications of the Internet industry have been updated and developed, but most of the small and medium-sized coating enterprises have little understanding of this problem As the general trend of the development of network marketing in the future, first of all, in order to carry out network marketing, coating enterprises must have a special network management department to manage, update and give customers a timely interactive process Secondly, enterprises should make full use of the channels of the network, such as forum, blog, microblog, QQ, email and other network marketing methods When small and medium-sized coating enterprises enter the network marketing, they should also pay attention to the publicity effect of the combination of virtual and real to show the image and product of the enterprise They should systematically and penetratively spread the brand advantages and corporate culture of the enterprise on the authoritative network media, including the leading figures of the enterprise to publicize their own enterprise 3、 It is necessary to study how to make good use of the tools and models of network marketing In order to expand the network marketing business, small and medium-sized coating enterprises must study how to make good use of the tools and models of network marketing Now "the Internet will become a new network marketing opportunity We should seize the situation of" search "and" share " Now it is small and medium-sized coating enterprises that should seize the initiative of Internet marketing to expand their own enterprises to develop network marketing." It is understood that now consumers tend to search brand information on search engines to find their favorite products and understand consumer evaluation as a reference Search and word-of-mouth have a direct impact on consumers' decision-making behavior In addition, to do any brand sales on the Internet, we must do two things: first, we should seize the search port, solve the problem of accuracy of information description, and seize the largest click traffic; second, we should seize the sharing port, and build your brand information to the positive Adopt active marketing methods, such as soft article, blog, Baidu know, post bar, community forum to do a good job of the positive image of their own enterprises At the same time, we should also do a good job in the fans circle of microblog to form a positive interactive initiative development In any case, paint companies should use the Internet to expand their brands, to a certain extent, understand the use of the Internet In this way, enterprises can really use the Internet to develop their own enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,