Marketing: to improve the cost performance of products, coating enterprises need to do well in three aspects

Core tip: throughout the consumer market, although the "attractive" price can attract the attention of consumers, the products that can really be loved by consumers are absolutely cost-effective products For coating products, high cost performance is mainly reflected in product quality, quality and service At the same time, many people in the industry pointed out that in the fierce competition in the paint market, paint enterprises can only provide "value for money" products, which has not become a sharp tool to occupy the market, only to provide "value for money & rdqu Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: throughout the consumer market, although the "attractive" price can attract the attention of consumers, but the products that can really be loved by consumers are absolutely cost-effective products For coating products, high cost performance is mainly reflected in product quality, quality and service At the same time, many people in the industry pointed out that in the fierce competition in the paint market, paint enterprises can only provide "value for money" products, which has not become a sharp tool to occupy the market Only by providing "value for money" products can they bloom Experts believe that in order to improve the cost performance of coatings, first of all, three aspects of work should be done well 1 The product quality is that the basic coating is different from the fast-moving products, which may take a long time to change, so the product quality will become the first consideration for consumers to choose products In other words, product quality is the basis of improving the cost performance of enterprises Only by ensuring the quality of coating products, can we win the attention of consumers "Quality is the basis of the long-term development of the enterprise market, so product quality has always been the focus of the enterprise." Industry insiders believe that coating enterprises should adhere to the product concept of "focusing on products rather than marketing", and attach great importance to product quality 2 The product feature is to help consumers suffer from "face blindness" when homogenization flooded the market, which also shows that innovation is particularly important In other words, when everyone's products are the same, consumers feel almost the same when they buy any one of them, and their cost performance cannot be well reflected "Product features are the best way to improve cost performance." Generally speaking, products designed on the basis of consumer demand, with novel design, rich product types, good color and material styles can be favored by consumers 3 After sales service is the key for coating, which can only be regarded as a semi-finished product After the completion of coating sales, we must also go through the important link of coating, i.e three parts coating and seven parts coating This sentence is enough to highlight the importance of coating after-sales work The quality of coating effect will directly affect the quality and use of the product, and inevitably affect the coating Material brand influence, reputation Nowadays, the homogenization of coating products in the market is becoming more and more serious Only after-sales service is in place can the real cost performance be achieved Real cost-effective products require not only product quality and added value, but also service Therefore, in order to obtain more market competition, coating enterprises must improve the cost performance of products, which is the inevitable choice of coating market competition, and it is also the key factor for coating enterprises to improve their own strength and market competitiveness Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,