Marketing: traditional marketing of "one stop service" seckill coating industry

Core tip: "one stop service" has become a hot word for marketing in various industries, including coating industry Coating enterprises, distributors, raw materials enterprises, machinery and equipment enterprises also carry out marketing activities with the characteristics of "one stop service" This has also won a good reputation and market for many Tu enterprises The essence of the so-called "one-stop service" is the integration and integration of services Different from traditional sales, system sales service is a new concept of modern marketing It not only provides product sales, but also provides related technical services and maintenance services Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: "one stop service" has become a hot word in the marketing of various industries, and coating industry is no exception Coating enterprises, distributors, raw materials enterprises, machinery and equipment enterprises also carry out marketing activities with the characteristics of "one stop service" This has also won a good reputation and market for many Tu enterprises The essence of the so-called "one-stop service" is the integration and integration of services Different from traditional sales, system sales service is a new concept of modern marketing It not only provides product sales, but also provides related technical services, maintenance services, use training services, financial insurance services and other services The aim is to expand sales and add value from services But from the customer's point of view, the result of its service has made it impossible for other competitors to compete with it The most common one-stop service in the paint industry in the traditional marketing mode of "one-stop service" of the paint enterprises is that, while selling paint products, it includes construction, agent training and learning, wall maintenance services, etc.; moreover, the paint enterprises provide refreshing services; one-stop solves the worries of consumers and agents The procedure of looking for workers after the consumers purchase the coating is avoided, and the time of consumers is saved and the efficiency is improved According to the survey, in the era of high-speed development, time is the most precious for people, and people have learned to enjoy it, so at the same time of marketing, the simple operation process is generally recognized by people, and the traditional single product marketing can not meet the current life and consumption habits of consumers So "one-stop service" marketing mode will replace the traditional marketing mode Small and medium-sized coating enterprises rely on "one-stop service" to improve their competitiveness Small and medium-sized coating enterprises play an important role in the coating industry and play a huge role in the development of the coating industry However, small and medium-sized enterprises are generally small in scale and in a weak position in the market competition In the face of fierce competition, the development environment of small and medium-sized enterprises is becoming increasingly severe Only by constantly improving their core competitiveness, can they maintain long-term vitality What is core competitiveness? First, technology; second, marketing In general, the technology of small and medium-sized Tu enterprises is not the same as that of others There is no powerful international cutting-edge technology, nor super backward technology They are generally at a medium level In this case, they should make articles on marketing "One stop service" is a new marketing mode different from traditional marketing, which puts forward a new concept of the core competitiveness of small and medium-sized Tu enterprises, that is to improve their own competitiveness and improve the marketing mode of Tu enterprises with marketing services All articles with "source:" are copyrighted Please indicate the source for reprint The contents of the articles are for reference only and do not constitute investment suggestions Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,