Marketing: what do dealers need? -- on the attraction of paint investment

Core tip: with the development of economy and the improvement of social openness, various media investment advertisements emerge in an endless stream As a manufacturer, as long as you have certain products and products with certain brands, what you are faced with is how to sell your products and achieve better sales performance The first thing you need to do is to attract investment, how to lay your own network channels in place, and how to find a suitable and powerful dealer, which becomes the first step of career development It can be said that as long as the network channels are in place, your sales have been half successful As a region Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: with the development of economy and the improvement of social openness, various media investment advertisements emerge in an endless stream As a manufacturer, as long as you have certain products and products with certain brands, what you are faced with is how to sell your products and achieve better sales performance The first thing you need to do is to attract investment, how to lay your own network channels in place, and how to find a suitable and powerful dealer, which becomes the first step of career development It can be said that as long as the network channels are in place, your sales have been half successful As a regional distributor who wants to choose a project, how to choose a suitable project from a large number of investment projects, give full play to the resource advantages, and maximize the profits of investment Investment promotion is for the maximum utilization rate and optimal matching of resources For manufacturers and businesses to bridge, so that the two achieve a win-win situation! Manufacturers have technical resources, product resources, brand resources, etc., while dealers have local social relations resources, capital resources, human resources, etc by combining the two resources and giving full play to the maximum utilization of resources, we can achieve a win-win situation for manufacturers! So as a dealer, how can he choose a coating project? According to the author's experience in investment promotion, he mainly focuses on the following aspects: market opportunity, investment security and investment profitability 1、 Market opportunities can now be said to be 360 lines There are opportunities for all lines, and there is gold everywhere But there are so many market opportunities To choose one, it depends on whether you are suitable for it and whether you have the ability to seize it As a dealer, he chooses an industry project and will definitely pay attention to the market opportunities of this project, mainly including the following aspects: 1 The prospect of the overall industry market development Now the market development prospect, market development status, market space size, competitors' status, market expected situation and other factors of the pre joining industry are all factors that dealers need to make careful investigation Only when they have mastered these information and see the development prospect of the industry, will they consider whether they will choose the industry, and then whether they want to enter the industry 。 2 Their own strength, whether they can support the requirements of the selected industry, while choosing the industry, dealers will also consider their own strength Whether it has the capital strength to enter the industry and whether it has the corresponding personnel reserve Dealers should consider whether they have relevant experience in business management and social relationship background 3 The development prospect of the pre agent brand when the dealer selects an industry and has certain strength, the next step he should consider is to select a brand On the one hand, he will consider the popularity of the selected brand, whether he needs a large amount of brand promotion and advertising investment in the early stage, and also consider the safety of joining the brand, not because of joining, but the manufacturer has closed down On the other hand, what's the development space of the brand? As the saying goes, "it's good to enjoy the cool under the tree", a good and well-known brand is chosen Dealers can directly use the brand's popularity and reputation poison to achieve rapid and large-scale effect At the same time, dealers can also get advanced management experience, which is very helpful to improve the management level of dealers Therefore, the development prospects and opportunities of a brand are also carefully considered by dealers On the other hand, when choosing a brand, we will also consider whether there is a corresponding brand in the local market At the same time, the franchising fee, quality guarantee deposit and the initial distribution fee of each brand are also considered by the dealers 2、 Investment security when choosing an industry, dealers consider the security of their own investment No one's money is from strong winds, and they are all hard-earned When choosing an investment, the investment security he considers accounts for a large proportion of its determinants In terms of safety, dealers mainly focus on the following aspects: 1 Brand safety has been mentioned above Choosing a successful brand and ensuring the safety of investment is the primary consideration for choosing dealers Choose a successful brand and manufacturers to grow together, learn advanced experience, and achieve the goal of win-win development, which is the most harmonious relationship between manufacturers! In this respect, there are numerous successful cases, but due to the wrong brand selection, there are not many failed cases 2 In the stage of supporting market development and cultivation provided by the manufacturer, the dealers and the manufacturer work together Without the efforts of the dealers, the manufacturer's sales strategy cannot be implemented, and the dealers cannot grow without the support of the manufacturer At this time, the relationship between the manufacturers is "fish and water" The manufacturer must give strong support to the dealers to make the dealers succeed, and then make their own success, which is called win-win for the manufacturers So when choosing a brand, the first thing dealers need to ask is what kind of support they can provide, such as advertising support, training support, etc., because these support will greatly affect the implementation of the dealer's market development A: Advertising support can provide advertising support The first question that dealers often ask when negotiating cooperation is "what kind of advertising support can you provide us and how much advertising support can you provide?" Now, in the period of advertising winning, especially in consumer goods, the amount of advertising directly determines the amount of sales At the same time, the manufacturer's overall advertising volume, brand awareness and other factors will affect the market development of dealers, so advertising support is an important factor considered by dealers B: In order to make the paint dealers better understand the products and do a good job in product publicity and sales, the training support manufacturers should give the dealers some training to promote the smooth development of sales work At the same time, in order to be able to start quickly in a short time, paint dealers also require manufacturers to provide certain training support, including product knowledge training, personnel training, promotional activities training, store management training, etc after the dealers get these training support, the understanding of products, business development, store management, etc can be in place quickly The subsequent training support is also a favorable support for dealers to expand their business Therefore, the training support provided by the manufacturer is a necessary condition for the dealers to become stronger and bigger C: In the early stage of opening stores to support market cultivation, paint dealers and manufacturers need to cooperate to fight Dealers have certain financial strength and social relationship strength, but the way to carry out specific activities, how to carry out them, how to build momentum, etc., all of which need advanced experience support from manufacturers At the same time, in the early stage of opening, a large number of advertising investment, advertising materials investment These are the support that the dealer sees D: Store packaging supports store decoration, unified layout, sample loading and overall VI style design These are also the support that manufacturers should provide to dealers in order to maintain their unified image and unified store layout, as well as the support that must be provided to paint dealers E: Store management support In the early stage of storefront management, dealers lack certain management experience At this time, the manufacturer has its own set of ready-made summary management mode, which can be directly grafted on the paint dealers, such as personnel management, storefront sales management, storefront public affairs management, promotion activities and so on These successful experiences can be directly used, which can rapidly improve the distribution The market operation ability of the supplier The dealer is very interested in this support We can learn a lot of excellent advanced management experience by acting as the sales agent of the manufacturer's products, which is very attractive to dealers 3、 Return on investment (profit rate) when it comes to profit, it immediately refers to the input-output ratio The profit rate is naturally linked to the cost to calculate the return on investment Dealers will first calculate the cost input of a previous period Generally speaking, the cost of selecting an industry and a project for paint dealers mainly includes the following aspects: 1 Franchise fee; 2 Contract deposit; 3 Store rent; 4 Decoration fee; 5 Preliminary sample distribution fee; 6 Staff salary; 7 Advertising fee; 8 Office fee; 9 License handling fee According to the calculation of this cost input, paint dealers will consider their own profit margin to calculate the return on investment There are risks in any investment On the one hand, paint dealers will consider how to resolve the risks, which is the investment safety mentioned above On the other hand, paint dealers will also consider their own risk tolerance, whether high cost input has high output, whether high risk has high rate of return, and generally calculate the expected income, which generally includes the following aspects: 1 Sales gross margin 2 Sales net profit 3 Advertising support fee 4 Market maintenance fee (after-sales rebate fee) 5 Sales rebate Through the statistical calculation of these data, paint dealers will consider their own capital strength and input-output ratio to choose whether they are suitable to enter the industry and choose this project Key words: paint business attraction, paint marketing, paint dealer, paint marketing: five steps, tips, perfect paint sales, Akzo Nobel's sales fell by 7% in the first quarter of the same kind of information • the rise of paint network investment attraction, coating enterprises need to comply with it • it's difficult for paint enterprises to protect "Jiangshan" in investment attraction that's the root • who can lead the paint industry to invest honestly? 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