Marketing: zhanchen furniture paint marketing team takes the road of Professionalization

Core tip: in today's era, it has become a consensus to hold a group to fight the world, and the team has become a necessary organizational form to win the competition To fully consider team building, in addition to team building activities, it should also include team differentiation, team culture shaping, team member selection, team manager training, and team member professionalization In fact, team building is not a profound thing, but has objective laws to follow and similar operation mode, which is contained in daily work The quality of team building depends on the overall planning and support measures of the company, as well as the execution of team managers As paint Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: in today's era, it has become a consensus to hold a group to fight the world, and the team has become a necessary organizational form to win the competition To fully consider team building, in addition to team building activities, it should also include team differentiation, team culture shaping, team member selection, team manager training, and team member professionalization In fact, team building is not a profound thing, but has objective laws to follow and similar operation mode, which is contained in daily work The quality of team building depends on the overall planning and support measures of the company, as well as the execution of team managers As a well-known brand in the coating industry, in order to comply with the fierce competition in the market, zhanchen coating's marketing team has also stepped out of a new path, showing the characteristics of specialization, efficiency and youth Today's zhanchen marketing has always been the goal of the furniture paint marketing center to take a professional road and build a team of "diligence, professionalism, efficiency and commitment", and integrate these ten words into our team culture 1、 Professional achievements brilliant and efficient marketing team building, can not do without professional talent team From the perspective of zhanchen's sales team, many salesmen have many years of experience in the operation of furniture paint terminal market and have keen insight into the furniture market The marketing center often uses various marketing meetings to train the marketing team, including the training of new product market selling points and the training of dealer team construction Lei Li, deputy general manager of furniture paint marketing center, said in how to build an excellent and efficient marketing team: "the construction of an excellent and efficient marketing team also requires the construction of professional management system." For this reason, zhanchen has formulated a strict management system for marketing personnel, emphasizing that there are specific requirements for marketing personnel from their mental outlook, clothing and appearance, behavior and conversation, to attendance regulations, leave regulations, market conduct regulations, etc., from intangible to tangible, from form to writing, not only comprehensive but also orderly The key to the establishment of the system lies in its implementation Up to the general manager of marketing, down to the marketing staff, anyone who violates the rules and regulations will be punished Ruthless system and emotional management are the main principles of the marketing staff of zhanchen For those who violate the rules, they should be reasonable, emotional and humanized The picture is a group photo of the interior marketing seminar of furniture paint of paint group at the 2012 exhibition Everyone in the picture is in uniform and energetic, showing a strong team atmosphere Since 2010, our marketing team has always appeared in front of you in such a way that the "professional" type has achieved some results The company not only actively organizes the "internal training" of the enterprise, but also uses various opportunities to inspire the thinking of the marketing personnel by inviting "external brain" lectures, training and other forms, which not only increases the insight, but also broadens the vision, and maximizes the enthusiasm of the marketing personnel to participate, learn and train 2、 High efficiency determines the high efficiency of a team, which needs to inspire everyone's potential In zhanchen group, the general manager is good at using and mobilizing the whole team; the management has the ability to mobilize the subordinates; the employees have the ability to mobilize themselves, and form a balanced and interactive movement situation At the same time, all levels are familiar with other departments, and cooperate with each other in their work The marketing strategy formulated by the company responds quickly and operates efficiently in the following tactical implementation level According to the marketing policy, the detailed rules of performance management assessment have been formulated, from the use of policy to the setting of promotion, all of which are open, and the market requires not only "performance", but also "effectiveness" The assessment method has been changed into profit reward and loss penalty As soon as this move is made, the marketing personnel's spirit of ownership will be reflected immediately, and the market will move from "single win" to "win-win" virtuous circle 3、 Another remarkable feature of young and vigorous marketing team is its youth Sun Jinping, general manager of the marketing center, is in his early years Together with Lei Li, deputy general manager of the furniture paint marketing center, he has many years of marketing and management experience, leading the following team to do market research and develop market management mode All the employees are experienced, dare to fight and break, and have strong market development ability With the youth of the marketing team, the whole team is full of vitality The salespeople are more frequent in the market, and the relationship with dealers is closer The implementation of various policies is more in place The formulation of a series of sales policies of the company urges all marketing personnel to catch up with each other and compete with each other The whole marketing team takes on a new look All personnel think about one place and strive to make one place The marketing work is carried out in a healthy, orderly and vigorous manner The building of professional, efficient and young marketing team of zhanchen paint has provided the wings for zhanchen's sales According to the general manager, "the most important thing in the marketing work is the construction of the marketing team Talents are the foundation of marketing, and the marketing team will play a greater role in the future sales." What are the reasons behind the success of paint enterprises? How can paint enterprises turn their target customers into their ultimate customers? How to master three tips? Wechat helps paint enterprises to promote their products? Paint enterprises: on what "top"? The "Internet plus" enterprise landing system: four marketing modes: coating marketing, brand killing can not be ignored Coating network marketing: new bright spot of coating marketing: bear the baby, be responsible for it, be a responsible parent, micro-blog marketing paint business new marketing mode 2015 diatom mud, strive to develop a clear environment and explore again, all media marketing to grab the market Maximize the advertising benefits of diatom mud The fatal misunderstanding of traditional e-commerce is too close to the data, too far away from the consumers The home of coatings is to focus on coatings, diatom mud, paint coatings, coating technology, news information and coatings of fireproof coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration effect map of fireproof coatings,