Medical 160 and then cast aside the increase program, pure Internet medical can turn a loss?

Although the medical treatment 160 on their initial formation of the platform closed-loop full of confidence, but in the outside world, if only rely on online power, profit prospects are still very far away.
at the just-concluded 2016 Shenzhen International BT (Biotech) Summit, the first wave of mobile medical treatment 160.
was established in 2005 to seek medical treatment for more than 160 years has been located in the "appointment registration and guidance, consulting and evaluation service platform", the operator is Shenzhen Ningyuan Technology Co., Ltd., in December 2015 landing on the "new three boards." After this year's news of 300 layoffs, medical treatment 160 carried out a series of drastic reforms and layout, including the ring medical institutions, online genetic testing platform, the introduction of 160 doctors, the preparation of pharmaceutical e-commerce, etc. , in an attempt to get rid of the long-troubled loss dilemma.
21st Century Economic Reporter was exclusively informed that after the introduction of 160 doctors, Internet hospitals have become the next layout target for medical treatment 160.Liu Kanglin, senior vice president of
Medical 160, told reporters: "Medical treatment 160 in the first half of the year is still in the circle of resources, from the second half of our focus gradually shifted to exploring business models, will work with pharmaceutical insurance, wearable device manufacturers." At present, Internet medical companies are in a loss-making state, which is the characteristics of the Internet, but the domestic Internet medical will go out of a different way from the world, everyone is exploring its prospects. However
, seeking medical attention did not stop burning money. After announcing $74 million in financing at the end of July, Medical 160 sold a $150 million increase.
this year, Internet healthcare has been shrouded in the fog of a cold winter of capital because of its unclear business model, and a group of veteran Internet medical companies have been exploring the path of cashing out offline since last year. Whether platform-only Internet medicine can kill a blood path remains to be seen.doctor-side upgrade
Like other Internet medical platforms, the new service for doctors is a hierarchical referral, self-pricing light consultation model and doctor branding. It is understood that 160 doctors increased the peer referral function, adjust the doctor "good at treatment" content page, and provide patients with "health management" function.
Liu Kanglin admitted that the domestic Internet medical companies in the field of graded diagnosis and treatment exploration model is much the same, and the advantages of medical treatment 160 is platform resources and traffic. According to its semi-annual report, as of June 30 this year, 3017 160 platform service hospitals, the number of doctors can serve more than 470,000, real-name registered users more than 97 million, the cumulative number of service more than 240 million.
" to achieve graded diagnosis and treatment needs to solve two problems: let a large number of patients to the community, better assessment mechanism. We use the Internet to guide patients to the community and develop their habit of seeking medical treatment. For GWs we have performance reviews, more work, so as to mobilize the enthusiasm of doctors. He said.
the introduction of 160 doctors means that the platform closed loop of the 160 has been formed.
Among them, the hospital side is mainly medical process services, including patient referral, registration, payment, etc., the doctor's end is mainly graded diagnosis and treatment, that is, 160 doctors, the terminal is extended to disease prevention, post-diagnosis rehabilitation, health management, which needs to cooperate with insurance institutions, pharmaceutical companies, wearables.
this basis, medical treatment 160 while copying the closed loop to other provinces, while extending the service content. Shenzhen-based medical treatment 160, in Shenzhen model exploration is the most in-depth, set up a city-level online hospital platform, Shenzhen Children's Hospital, Shenzhen Women's and Children's Health Hospital, Shenzhen Luohu District People's Hospital, Shenzhen Bao'an Zhong Hospital (Group), Shenzhen Bao'an District Central Hospital, etc. have been connected to this platform.
, Medical 160 is trying to replicate the Shenzhen platform model, and in June this year, Medical 160 announced that it had joined the Hainan Province Development Smart City Project as the operator of the "Smart Hainan" public health care platform.
end of August, medical 160 online gene testing platform, reporters learned that medical 160 plays the role of intermediary, its testing services from domestic gene companies.
Liu Kanglin also told reporters that the next medical treatment 160 intends to build an Internet hospital in Shenzhen, in the hospital set up a special Internet clinic, patients through mobile terminals to consult, prescription.
" is now in communication with the hospital. From the resource level, we have reached a relatively good state, the second half of the year will be more focused on how to achieve commercial realization. Liu Kanglin said.
, an Internet medical practitioner told reporters: "The cost of medical treatment 160 is not the diversion, but the cost of early system development." His users are mainly in Shenzhen, because with Shenzhen to build a platform, the flow of a portal, the natural formation of a user monopoly. But it's hard to replicate this pattern to other regions, and companies have their own places that test corporate resources. " heavy capital "blood"
to build closed-loop, ring expansion cost is not low. A month after
announced it had received $74 million in financing, ningyuan Technology announced on the evening of August 29 that it was offering 5.16 million shares at a price of 29.07 yuan, with an expected capital raising of 150 million yuan. The largest of these costs was $82.5 million to supplement liquidity, while the remaining $47.5 million was spent on investing in pharmaceutical e-commerce and $20 million on repaying loans.
Liu Kanglin told reporters: "We originally put a lot of costs in the related promotion, especially in the hospital's ground push." In the future, we will reduce the cost of this, and then put the cost to the introduction of high-quality personnel, as well as innovative product development. In
contrast, is the widely criticized profitability of Internet healthcare. Medical 160's 2015 financial results showed a net profit of -71.4104 million yuan, about three times the negative growth in 2014. In the first half of this year, medical 160 operating income of 27.6966 million yuan, an increase of 247.21% over the same period last year, but the company still lost 51.72 million yuan.
more than 160 times that he would turn a profit this year. Medical 160 founder and CEO Luo Ningzheng said that will not cut into the line, whether the profit depends on the platform itself user volume and user stickyness.
Cao Jian, a researcher at tsinghua University's School of Management's Medical Management Research Center, told reporters: "The United States has a pure Internet platform for commercial realization, but the U.S. health care payment system and medical practices are different from ours, the domestic pure line still does not see a reasonable profit point, public hospitals are an absolute advantage of the position, enterprises have no room for negotiation." Many
of "sustainable" medical care are difficult to solve online, and patient service still has to go offline. "Detong Capital partner Xu Qian analysis pointed out that at present, some aspects of the medical industry chain can be handled online, such as registration and consultation, and serious illness, examination and so on need to go down the line, " the hospital is still relatively conservative, especially when the first diagnosis, doctors more or ask for a face-to-face consultation, after the diagnosis. The re-diagnosis of possible chronic diseases can be carried out through Internet hospitals, graded consultations, etc. With
, smart hardware are considered exports of mobile healthcare business models, the story of mobile healthcare being cashed out through insurance is nothing new. Since 2016, Internet Medical has accelerated the pace of cooperation with insurance companies, and Medical 160, like Micro-Medical Group, Dr. Chun Yu, etc., has begun to explore how to make the export of "Internet Medical Plus Insurance" bigger.
Smart hardware is seen as a new profitable export, logic is with the development of precision medicine, the promotion of graded diagnosis and treatment, the aging of the aging, from disease prevention to the centralized growth of the slow disease management market, the need for wearables and other tools to achieve personalized monitoring and patient data collection.
and smart hardware to help Internet healthcare companies cash out are far away, and are unlikely in the short term, " says Mr Xu. And insurance also has to go offline, Internet insurance is now not developing well, the need for scenes and face-to-face communication. (Pharmaceutical Network)