Medical beauty demand is growing rapidly Online mobile platform will become a popular mouth

The 36th Fall 2016 Chengdu American Expo will be held on October 20 at the Chengdu Century City New International Convention and Exhibition Center. The exhibition will bring together thousands of domestic and foreign exhibitors, covering professional medical beauty, daily chemical line, medical plastic surgery, professional hairdressing and international brands in five major areas, the same period will also hold large-scale competitions and teachers forum and other series of activities, to become the preferred platform for enterprises to open up the market, and further promote the rapid development of China's medical beauty industry.
concept of beauty is generally divided into medical beauty and life beauty. Medical beauty is a medical science that uses surgery, medical devices, drugs and other medical techniques to repair and replastic various parts of the human body, thus enhancing the external beauty of the human body. Among them, medical beauty can be divided into two types of surgery and non-surgical, surgical categories include five-official medical beauty, beauty, etc. , non-surgical categories include injection filling, laser beauty and so on.
, The Korean medical beauty market is more mature and has the highest penetration rate of medical beauty in the world. Data show that South Korea's annual cosmetic projects reached nearly a million cases, a total of more than 2,500 plastic surgery hospitals, more than 2,000 registered cosmetic surgeons. In addition, the United States is the number one medical beauty country, with the world's largest total number of cosmetic plastic surgeons, the total number of cosmetic plastic surgery ranked first in the world. The U.S. medical and beauty industry has a sound regulatory mechanism, the Food and Drug Administration assumes the regulatory function, supervision covers the entire industry chain.
compared with other countries, China's medical beauty market penetration rate is still low. With the increase of per capita disposable income and the increase of medical beauty demand, the potential of China's medical beauty market will be released quickly. According to statistics from the International Society of Aesthetic Plastic Surgery, the market size of China's medical and cosmetic industry was 87 billion yuan last year, and is expected to reach 109 billion yuan this year, up 25% yoY, and is expected to reach 265 billion yuan by 2020. The agency believes that the number of medical beauty in China is low per capita, with the overall number of medical beauty services statistics, China has become the united States and Brazil after the third largest medical beauty country, the future is expected to become the world's largest medical beauty market.
china's medical beauty institutions are mainly divided into public hospital cosmetic departments, large chain cosmetic hospitals, small and medium-sized private beauty salons and private clinics. At present, the income of medical beauty institutions mainly comes from drug price increase sales and service costs, due to high advertising and marketing costs, medical beauty institutions generally not high profitability, there is a greater room for improvement. Online mobile platform medical beauty app is expected to change consumer consumption patterns, and gradually to the continuous, diversified, daily direction of development.
years, consumers choose medical beauty institutions mainly through advertising, online search, family and friends recommend and so on. However, medical beauty APP will break the boundaries between consumers and physicians, consumers can communicate with each other, medical qualifications and past cases to view, but also online consultation, online appointments and other services. At the same time, medical beauty institutions will improve the quality of service, establish brand effect, the use of word-of-mouth marketing to expand market influence. Medical beauty institutions with a good reputation among consumers will gradually seize market share and enhance corporate profitability. (Shanghai Securities News)