Medical device weather marker price cleaning or coming!

Many of the author's friends are very optimistic about medical devices, the transformation of medical devices has become a not small "trend", we all think that "devices do well."
But now the door of this transformation is gradually closed, along with the national public opinion mouthpiece CCTV for two consecutive days on the pharmaceutical and medical device field of the dark side and the problem of inflated prices, in the medical device has been reducing prices after the "main theme", the era of big price cuts may have come, CCTV reports is a weather vane.
the reality that "profit margins are big enough" will be shattered, the inflated prices of medical devices will continue to be washed away by the storm, and the days of "medical devices doing well" will be gone.
For medical device prices may be cliff-edge decline, the author believes that there are the following 7 reasons:
First, the old-school solution to the problem of expensive, difficult to see a doctor, that is, to reduce the proportion of drug consumption, while reducing the price of drug consumption, which is a gradual process.
2 is a large area of provincial collection, especially in 2016 sunshine procurement more, will directly reduce the price, many provinces directly hit the "national lowest price" entry threshold, while giving the opponent price report channel.
is the domestication of medical devices to promote vigorously, the result is to reduce prices, to make a higher price than imports of medical devices, are embarrassed to mention what "localization."
is the promotion of the zero-difference rate, since the zero-difference rate, high-priced winning bid will lose a certain amount of soil.
5 is the cost of medical insurance, hospital drug consumption exceeds the agreed range, medical insurance will not be reimbursed, the deficit of some hospitals to bear their own, forcing hospitals to choose lower-cost drug consumption products.
is the local health care reform "performance" - you have heard of drug consumption did not reduce prices, medical reform success?
is market competition to promote, now there are not many products, price reduction is a powerful means of competition.
so, why from now on, the medical device price purge began to come?
First, from the CCTV weather vane, December 24 reported drug rebates, bribes, interviewed Sanming medical reform before the trader Zhan Cianfu;
The logic is clear: drug prices are still too high to continue to cut; bribery is an important reason for inflated prices, to crack down; and Sanming medical reform, which features price cuts, is once again clearly to be promoted nationwide.
is from the anti-corruption point of view, medical equipment, medical supplies prices are inflated, and bribery related to an important link. And yesterday (December 26), Beijing, Shanxi and Zhejiang launched a pilot reform of the national supervision system, the establishment of a monitoring committee, to strengthen anti-corruption efforts. Anti-corruption against the Party and government organs has been carried out for a long time, the next step will be possible to promote institutions, the medical industry is related to the vital interests of the people in the field, anti-corruption is essential.
from the practical conditions, now the medical anti-corruption has certain conditions, the state has found a new breakthrough in medical reform, anti-corruption, strict investigation of commercial bribery does not affect the basic medical security of the people. Since this year, Jiangsu, Henan, Yunnan, such as the inspection department involved in medical devices, hospital departments to carry out anti-corruption investigation, shocked the medical device circle.
can survive, will undoubtedly become the giant of the future industry, in this period of great news, the best people see may be another opportunity.
, in addition to the hospital channels, but also in the larger "health, rehabilitation" market, in the context of health China 2030 planning, medical devices are still making considerable room for growth. (Cypress Blue Equipment)