Medical representative: Coping strategies and key action plans for restricted visits

The footsteps of maple leaf Unexpectedly, the year of the rat, full of spirituality, has opened such a new ring for us The year 2020 will surely leave a painful memory for each of us For medical representatives, or in the cold wind, a new start after self baptism In order to win the battle, the vast majority of hospitals temporarily closed a lot of outpatient services, patients choose online consultation as much as possible, reducing the chance to visit the hospital This means that specialized prescription drugs unrelated to the epidemic will not be able to avoid an unexpected decline in the first quarter and the first half of the year Therefore, the decision-making faced by the medical representatives at present must be to gather energy and make full preparation Once you can rush out of the trench, your boss will whip at the back and sprinkle the last drop of sweat against you There is no second way to choose In view of the above, we should strive to do the following to empower ourselves Try your best to make use of the company's platform or personal local contact resources to provide them with warm help It is a praiseworthy plan of action to see the truth in adversity and provide medical staff with bullets to go to the battlefield Including the pharmacological and mechanism of action, efficacy and safety data The most important point is to understand the new progress of disease treatment, as well as the clinical difficulties and pain points, on this basis, comb out the advantages and competitive opportunities of products Even for generic drugs, in addition to the large varieties with large volume of procurement, a small number of generic drugs in some subdivisions still need to learn and explore However, there are few medical representatives who can settle down and work hard to learn product knowledge Most of the students have sacrificed their lives in the fragmented information of wechat If they are addicted to the game again, their learning will become "flowers in the mist, moon in the mirror" Once in the KFC downstairs of Fudan Cancer Hospital, I met several young people in the neighborhood who were in role play They were familiar with all kinds of data of product research, and they controlled the clinical difficulties and pain points, and transferred the key information and objection processing, which made me praise from the bottom of my heart In fact, one of the core competitiveness of medical representatives is to encourage them to keep learning and improving In particular, the vast majority of clients under the title of deputy chief physician have a strong demand for promotion and scientific research Use the convenience of HowNet, including PubMed and other databases to help customers collect documents, sort out and summarize the main contents of documents, and help customers to prepare for the research background In addition, the client has many clinical research projects Due to the inconvenience of CRC and other work, we can help the client to do some follow-up and data sorting online Assist customers in online patient education (live broadcast, online Q & A, design graphic advertising, etc.) Can become the small assistant of the customer's professional development, coupled with the elegant moral character, must be the excellent medical representative that the customer appreciates doubly Including the customer's cognition of disease treatment of products, which diseases are more recognized by customers, which are skeptical, which are actually blank, combined with the customer's outpatient volume and bed turnover, to determine the customer's medication potential; the customer's recognition of the company and medical representatives, and analyze the underlying reasons; the customer's professional needs and emotional needs What is it? In fact, the medical representative who can't find the needs of customers is still a rookie with a junior title Study and judge the connection between competitors and customers Based on the above dimensions, once again formulate product promotion strategies for specific customers I think this is an important work for medical representatives at present Excellent medical representatives and customers must be fresh, story telling, respectable and lovely in their hearts It is also easy to enter their hearts The promotion strategy does not need to be written on paper It must flow clearly in their hearts.