Member stores are sought after by capital plus chain discount stores

Reporter Li Jieming

Offline physical retail is cold, Chinese and foreign retail giants are vying to develop member stores, and home-to-store retail is booming.

Home-to-store retail and member stores flourish

As the trend of "fragmented purchase" of consumers becomes more and more obvious, home-to-store retail has become the most optimistic format

The "Report" shows that Hema ranks first

Dingdong Grocery Buying ranked second in the home-to-store format with 4.

RT-Mart Taoxianda ranked third with a score of 4.

JD Dajia ranked fourth with a score of 4.

The newly listed Park Park supermarket ranked seventh with a score of 4.

In recent years, more and more consumers tend to pay for the high-quality goods and shopping experience of paid membership supermarkets, and member stores are growing rapidly

Walmart's Sam's Club is the number

METRO ranked

Costco opener came in third

Online retail is actively changing

At present, the growth rate of online retail has slowed down

The "Report" shows that Jingdong ranks first

This year's "618", the head anchor receded, and the brand self-broadcast became a new force

Taobao Live still ranks first

Douyin Live ranked second with 3.

Kuaishou Live is in third
place.
At the end of 2021, Kuaishou e-commerce will position itself as a "new market e-commerce", and Kuaishou proposes to support more than 500 fast brand benchmarks with more than 23 billion traffic in 2022
.

Brick-and-mortar retail competition has intensified

The "Report" shows that chain stores, chain supermarkets, boutique supermarkets, chain mother and baby stores, chain snack stores, chain fresh stores, etc.
, as representatives of physical retail, the comprehensive satisfaction index has declined to
varying degrees.
The convenience store chain is basically the same as last year, maintaining a satisfaction score of 3.
71 points
.
Chain discount stores have become the outlet of the retail industry in the past two years, and under the strong support of capital, they have made efforts to brand and accelerate the staking of the land
.

Among the major chain stores, RT-Mart continued to rank first with 3.
95 points, and this year, "offline experience center + online fulfillment center" has become an important development direction
for RT-Mart 2.
0 reconstructed stores.
Century Lianhua has risen from seventh place last year to second place this year, and its performance is particularly eye-catching
.
Century Lianhua relies on the omni-channel and digital operation capabilities of "ibailian" to create its own products, which is the reason for
its rapid improvement.

In recent years, the chain supermarket format has faced a decline in store traffic and same-store revenue, and the growth of revenue and profits has been under pressure
.
This year, the Agribusiness Supermarket continued to lead with a score of 3.
69; Aoleqi ranked third with a score of 3.
55, and Shanghai and the Yangtze River Delta region became the current priority development targets
of Aoleqi.

Looking at the consumer market in the past few years, the chain convenience store industry is on the rise in terms of both market size and store density
.
This year, Lawson topped the convenience store chain with a score of 4.
25; FamilyMart remained in second place this year; and 7-11 ranked third
with a score of 4.
20.

The domestic boutique supermarket market size will reach 130.
8 billion yuan this year, and the strong demand of the middle class and the new rich is the main factor
driving the continuous development of the boutique supermarket industry.
CR Vanguard's Ole's boutique supermarket still ranks first with a score of 3.
72, and the total number of blt boutique supermarkets under its third-ranked sub-brand has exceeded 100
.
As a boutique supermarket brand with considerable scale and strength in China, Ole's plan will continue to expand
at a double-digit store opening rate in the next 5 years.

As the snack food industry enters the fast lane of development, competition from chain snack shops has intensified
.
Laiyifen ranks first
in the chain of snack shops.
In the first half of this year, Laiyifen's revenue and profit doubled, and the revenue of direct-operated stores was 1.
4 billion yuan, and the development momentum was still strong
.

In the past two years, chain discount stores have gradually become hot, and in 2021, many chain discount stores such as Good Sale, Little Elephant Life, and Hi Special Purchase have completed large-scale financing
。 With 480 directly operated stores, the good sale of the chain discount store format of the first place, good sale relying on soft discounts and strong price competitiveness, quickly expand the territory, and the supplier of cooperation with the good sale, the proportion of brand owners increased from 10% in 2021 to 40% this year; As a representative of hard discounts, Biyide ranked second with 3.
58 points, Biyide has established a network of more than 160 self-operated community stores covering Shanghai and Jiangsu, and in April 2021, Biyide launched an online platform to provide delivery to
the home.

China Food News (2022-10-06-02 edition)

(Editor-in-charge: Gu Yufei)