Miao Guoyuan: Twenty-six years of painsome writing morning glory

Lei Lifeng, immediately is Mu Guoyuan's attitude, innovation, environmental protection is his business philosophy, more than 60 years old he has stood at the peak of the industry, admired by peers. Provincial advanced workers, representatives of the Wujin District People's Congress, urban model Communist Party members, China's
coal
industry figures, the national architectural decoration industry outstanding contribution entrepreneurs ... Countless honors added, which was the greatest affirmation of his efforts.
Jiangsu Chenguang Coatings Co. , Ltd. Chairman Mu Guoyuan
62 years old, 26 years of entrepreneurial career, farming, after business, from a carpentry master to paint king, after many transformations and changes, he has no legendary experience, but by virtue of their hard work and hard work, laid their own kingdom.
In the early stage of entrepreneurship - the sky will fall to the people also, will first suffer their hearts
" the day will fall to the people also, will first suffer their hearts, work hard, hungry for their body skin, empty body, do not mess with their own also, so the heart-tingling, gain its can not. "Starting a business is not an easy thing, the initial stage of the entrepreneurship of Miao Guoyuan in this road to go bumpy, in his words, "very difficult."
" in 1990, when the plant was moved to a shipwreck accident, in 1991 when the production of colorful paint, encountered a fire. "Since 1988 invested more than 100,000 yuan to take the first step in entrepreneurship, in just three years Mu Guoyuan has experienced two major accidents, which is the initial stage of the venture he faced a predictable blow." At that time, like a mountain on my head, really a little breathless, but think of the government, friends support, I told myself to insist that people should be able to exercise and grow in times of crisis, I give myself refueling, cheering, let oneself courage, go forward. "
so-called "persistence is victory" should be the best picture of Miao Guoyuan, in the face of adversity, soon, Miao Guoyuan re-engineering mood, leading the entire factory staff to start a new business.difficult choice - to achieve the product's iconic strategic shift
do not experience the wind and rain how to see the rainbow, 1993-1994, the morning light began to catch fire, k-type gray calcium paint in short supply. However, at this time, Miao Guoyuan made an unexpected decision - to stop the production of K-type gray calcium paint, to promote environmentally friendly
external wall paint
. "K-type paint is not environmentally friendly, and has easy to swell, yellowing, poor leveling and other shortcomings. Customers only see it whiteness, good fastness, scrubbing resistance, cheap, but do not see its harm. "In Miao Guoyuan's view, the larger the output, the greater the negative impact, the development of enterprises are not conducive. In this regard, Miao Guoyuan held a series of sales meetings to express their ideas, it is possible to imagine that this was opposed by most people.
time and again, Miao Guoyuan decided to take targeted according to the consumption level, quality, environmental protection concepts in various regions to break through one by one, and wholesale bosses around the good communication. "It was supposed to stop production for two years, but in the end there were wholesalers who came to us for supplies, and there was really no way I could tear down the production equipment." Speaking of which, Miao Guoyuan quite helpless, "that set of equipment originally wanted to keep a memorial."
After the support and cooperation of many parties, in 1995, this round of product restructuring of Morning Light successfully completed, the realization of the product's iconic strategic transfer, from
built-in paint
to the production of external wall paint, to achieve the first step of morning light real leap. Such a story reminds reporters of Haier's smashing of the refrigerator, a good entrepreneur is needing this courage to lead the enterprise on the right path.
technology innovation - open high-end product market
Mu Guoyuan has never been at peace with the status quo, the courage to take risks, the courage to innovate is his character characteristics. In 1998, Miao Guoyuan had a new idea - research and development of high-end products, from the Aerospace Science and Technology Group to hire experts to develop fluorine resin,
fluorocarbon paint
. "There was a lot of money, and it was more than 12 million a year, but it would cost
million to produce
fluorocarbon coatings." Despite the great pressure, Miao Guoyuan decided to do it.
research and development, production of products, looking for engineering pilot, only took a short period of three years, fluorocarbon paint began to be accepted by the market. Up to now, morning fluorocarbon paint has become the city transformation, street buildings, landmark buildings, steel structure in the field of high-end anti-corrosion engineering preferred products, and has undertaken a number of major national projects: Beijing Asian Games, 2008 Beijing Olympic Games, 2010 Shanghai World Expo ...
Following fluorocarbon paint, in 2006 Chenguang another high-end product nano-silver paint came out, which is Chenguang and Shenzhen Tsinghua Research Institute set up a postdoctoral workstation research and development results. The coating has the effect of rapid decomposition of formaldehyde toluene and sterilization, and is an environmentally friendly coating. "We export this coating to the U.S. and are now the product of choice for many high-end customers." Look at the present results and think back to that year, Miao Guoyuan felt that everything paid for was well worth it.competition - survival strategy in slits
affected by the real estate industry, many industries in the construction chain are facing serious survival challenges, as is the paint industry. However, the morning light at this time is unique. In particular, real stone paint, texture paint, elastic paint, reflective insulation coating, "now a lot of wholesalers are waiting in line for goods, I told them, if you wait in a hurry, you have to send money early, according to the order in which the money is paid to ship." "In the industry, there are very few cases where money is paid first and then supplied, and the morning light is exactly that "wonderful". "There's really no way, there's so much to order, our workers don't have a weekend off, they're all in a hurry."
March 2013, Jiangsu Chenguang Coatings Co., Ltd. national sales elite conference held, morning light coatings to fulfill the promise of reward Mercedes-Benz, two more than 10 million dealers were Mercedes-Benz e300, c260 luxury car one. "This year will continue to reward, just told our sales staff yesterday, your Mercedes is here." Others are still running for an order, but the morning light is still in good condition.
market is always changing, according to the market situation, timely adjustment of sales strategy, in order to stand in the fierce market competition. "The coatings industry is relatively a low-threshold industry, very easy to confusion, for a large-scale enterprises, to recognize the situation, adjust strategies, adapt to consumers, adapt to the market is extremely important." In the market cold period, but the morning light is still in short supply, in addition to high-quality products, in line with the market timely adjustment of differentiation strategy is the key to its success.
" to survive in the seams, can only go the same way as others. "According to Miao Guoyuan, Chenguang is currently taking a middle- and high-end route, with other enterprises to distance, to take differentiated competition." Our goal is to carry out strategic cooperation with some of the world's top 500 and China's top 100 real estate development enterprises, strong and strong joint. Do a good job in this area, put our advantages reflected, more and more stable, let open the low-end market, pull the distance.
As the saying goes, first-class enterprises set standards, second-rate enterprises do products, third-rate enterprises to work together prices, uphold a sense of social responsibility, Chenguang has drafted 5 national and industry standards, the introduction of these new standards led to the industry's technological progress, but also promote the development of the industry.
Nation level high-tech enterprises, national advanced enterprises for energy conservation and emission reduction, key backbone enterprises of the national paint base, Jiangsu Province building energy-saving technology advantage enterprises, national inspection-free products, China's top ten external wall
paint brand
, China's first brand of energy-saving coatings, Jiangsu Province building energy-saving technology industrialization base ... Today's morning light is full of honor, but still has not stopped the pace of development. "Last year increased the automatic
coating equipment
, this year increased the investment in advertising, and hired a few Ph.D...." As always, under the leadership of Miao Guoyuan, morning light in the industry on the road forward.
reporter's note:
and Mu Guoyuan's conversation lasted nearly an hour, can be described as very happy. In the interview, he talked about his family, grateful wife Jiang Xiaoxuan, who worked hard and always supported his cause, and several vice-presidents he had trained, proud of them for going out and starting their own businesses. In the conversation, he is interested in customers, the heart of the industry, can not see those who deceive the business, can not see the paint industry a little flaw. This is really in the enterprise of people, is to see high and far, worthy of respect for the predecessors.
" enterprises need constant innovation, to have the ability of sustainable development, but the concept of innovation should be in line with the national industrial policy, contrary to the national industrial policy has no vitality. "That's his motto to his later generations.