Milk powder adds "scent"? Chinese and foreign milk enterprises are different.

The question
whether to use
flavored flavor in
formula has reigned the debate. Recently,
Beijing
business reporter visited some mother and child stores found that the domestic milk powder brand's products
ingredients
table "flavor" has disappeared, but in foreign brands of products still exist fragrance information, which caused
consumers
puzzle.
Although the national standard for the sale of more than 2 paragraphs of formula in China to add flavor is not prohibited, but the Beijing Business Daily reporter for enterprises in infant formula to add flavor behavior survey, the results show that more than 80% of the respondents oppose the addition of flavor in infant milk powder, and think that the current quality of milk powder still needs to be further improved.
analysts believe that with the improvement of milk powder technology, the state has also put forward higher requirements for food quality. Therefore, dairy enterprises can not be static use of the previous formula, but according to changes in the consumer environment, and constantly improve the quality of milk powder.
the results of the
, a few days ago, many domestic milk powder enterprises hit the "refuse to add flavor" slogan and launched action. In order to understand consumers' views on the addition of flavor to milk powder, the Beijing Business Daily conducted a questionnaire survey on the behavior of enterprises to add flavor to infant formula.
According to the survey results, 51% of people do not check the habits of milk powder ingredients, 54% of people do not know the milk powder added flavor, 82% of the milk powder added flavor is opposed to the attitude, 83% of people think that adding flavor will affect the quality of milk powder, 91% of people want to reduce the use of flavor and other additives, 97% think that the current milk powder products need to further improve product quality.
From the survey data can clearly see that nearly half of people did not check the habits of milk powder ingredients and do not know that milk powder has added flavor, but most people still do not support the milk powder inside the addition of flavor and other additives, and think that flavor will affect the quality of milk powder, hope to reduce the use of flavor and other additives and further improve the quality of milk powder.
For baby milk powder inside whether to add flavor, Beijing Business Daily reporters visited the U.S. supermarket and Leyou Baby Shop and other business super found that domestic milk powder enterprises, including Shengyuan, Flying Crane, Bainmei, Endashan, Gold Collar and other brands under the brand's products are not found in the product ingredients fragrance. And foreign milk powder enterprises 2, 3, 4 paragraphs of milk powder products have added different kinds of flavor. Among them, Wyeth Kaifu 2 and 3 paragraphs contain ethyl chamlanin, Wyeth S-26 Erle 2 and S-26 children's music 3 paragraphs contain ethyl champsin, Wyeth S-26 children's music 4 paragraphs contain edible flavor, Wyeth platinum 2, 3 paragraphs contain balsamic, Wyeth platinum 4 paragraphs contain ethyl chamlanin; Pure 2, 3 paragraphs contain ethyl champsin, Abbott platinum Eugene 2, 3, 4 segments have ethyl champsin, Abbott pro-care 3 segments have champsin and ethyl champsin, Abbott classic Enmeli 4 sections have edible flavor;
For the milk powder to add flavor, Beijing Business Daily reporter as a consumer contact Wyeth official customer service, customer service staff said that the addition of ethyl balsamic is to adjust the baby's taste, to prevent the production of milk-weary conditions, the amount added in the country, and will not affect health.
addition, in response to the milk powder to add flavor, Beijing Business Daily reporter interviewed the Public Relations Department of Fislan, but as of the time of writing, has not yet responded.
this, dairy expert Song Liang believes that, as a food additive, balsamic can mask the smell of milk powder and increase the sweetness of milk powder, there is no harm to the health of infants. After the milk formula registration system, domestic milk powder enterprises in order to improve the quality of milk powder, gradually change the formula no longer add balsamic, and foreign milk powder enterprises only in line with China's legal standards have been using the previous formula.
refusal to use flavor into a trend
Although milk powder added flavor in food safety is not prohibited, but industry analysts believe that to improve the quality of milk powder or reduce the consumption of flavor and other food additives.
data show that the main ingredient added to milk powder is balsamic. Champs-Elysees is a synthetic flavor, usually divided into methyl balsamic and ethyl champsin, with fennel aroma and rich milk aroma, ethyl champsin aroma is stronger than methyl chamorin. Is the state allows the addition of food additives, according to the national standard added will not cause harm to the body.
In accordance with the Regulations on the Use of Spices in Infant Formulas and Cereals, no edible flavors may be added to infant formula covering 0-6 months of application;
In the view of Jiang Jingxiong, executive vice chairman of the Children's Nutrition Professional Committee of the Chinese Association of Eugenics Science and an expert in infant and young child health care, safety, digestion and absorption, good nutritional content and not adding flavor are a basic principle of good milk powder.
information provided by the State Administration of Market Supervision shows that more than 100 brands of infant milk powder registered in China do not appear in the ingredients list.
to this, China's food industry analyst Zhu Danpong said that milk powder companies in order to establish product differentiation advantages, so as not to add flavor in milk powder, which is the entire brand, products and customer positioning of different enterprises. But no longer add flavor is the future trend of the whole industry development, more and more enterprises will not add flavor.
The advent of high-quality competition
for milk powder to add "scent" problem, some experts in the industry believe that in formula, adding flavor does not have nutritional value, often eat this
scent" milk powder may lead to infants and young children on the strong taste of the formation of dependence, resulting in the baby grow up prone to different degrees of partial eating, picky, anorexia.
, in April 2019, the Market Development Foundation issued a report calling for the controversial use of coriander in formula sold in Hong Kong.
20, the Central Committee of the Communist Party of China and the State Council issued the Opinions on Deepening Reform and Strengthening Food Safety, which referred to the implementation of domestic infant formula milk powder promotion actions. In infant formula milk powder production enterprises to fully implement good production practices, hazard analysis and key control point system, self-examination reporting rate to reach 100%. We will promote the professional, large-scale and intelligent production of milk source bases and improve the quality of raw milk. Play a leading role in key enterprises, increase product research and development efforts to cultivate high-quality brands. Strive to significantly improve the quality, competitiveness and reputation of domestic infant formula milk powder within three years.
in the context of policy tightening, the entire milk powder industry ushered in new development opportunities and business remodeling opportunities.
Nielsen's 2018 China Infant Formula Market Environment Insight report shows that the market share of domestic milk powder rose to 43.7% in 2018 from 40.7% in 2017, while sales growth increased to 21.1% from 14.5% in 2017. Domestic milk powder enterprises invested a lot of human, material and financial resources in formula research and development, thus initially reversing the monopoly of foreign milk powder market situation, and greatly boosted the confidence of domestic milk powder in the hearts of consumers.
Jiang Jingxiong believes that milk powder should adhere to the "should have, should not have the best do not have" principle, including flavor, including a variety of additives are best not to have. Influenced by consumption upgrading, the liberalization of the "two-child" policy, and the multi-dimensional parenting concept of the new generation of parents, consumers will pay more and more attention to the quality of milk powder products.