Mobile marketing into 3C home appliance marketing industry "small fresh meat"

China Coatings network
: smart home appliances, wearables, 4K ... And so on these advanced technology content of the highest products, has been the object of people's pursuit, one by one dazzling high, fine, sharp 3C products, can cause concern and hot discussion, put aside the product itself for these novel networked products, how to carry out effective marketing promotion is also the focus of marketing personnel, for mobile priority today, mobile marketing is obviously the closest.
3C appliances closest to mobile marketing?
With the rapid development of Internet technology, 3C home appliances overall network trend has been irreversible, whether it is home appliances, communications products or traditional stores, e-commerce and so on in the mobile Internet in this sea of efforts to move forward, whether it is the Internet or the Internet, all walks of life are promoting online and offline integration and communication.
In today's intelligent aspects of life, 3C products, smart home appliances from the production line from the first components have been injected into the blood of the mobile Internet, their DNA is marked with the word "mobile."
However, the most respected mobile marketing, when the mobile Internet is the most closely watched areas, almost all of the brands that have not touched mobile marketing, are now making bold attempts, according to Limei's 2014 annual report, more than 300 brands of its services are more than 95% of the first to try, in the traditional marketing advantage is no longer obvious, mobile marketing is clearly a rising "star of tomorrow."
that 3C appliances are not too close to mobile marketing. In this environment, the value of mobile marketing is more prominent, how to use mobile DSP mobile marketing is 3C home appliance brand the most urgent need to face and solve the problem?
From the marketing effect: mobile marketing has a wide range of precision
mobile marketing with mobile DSP as the main mode of delivery, you can take targeted exposure in the target audience, so that 3C home appliances can reach consumers to the maximum extent, especially on the basis of big data mobile DSP almost all coverage of the current young and middle-aged groups, the breadth involved is significantly higher than other traditional marketing methods.
mobile DSP based on "crowd orientation" of accurate transmission. How accurate a mobile advertisement of a 3C product can be lies in the depth of data mining and the subdivision of population tags, Microsoft surfacepro3 in Reme DSP for precise orientation, one is based on the DMP data center 720 million people database multi-dimensional data mining; Second, the group label segmentation, the final brush selection of age, preferences, income and Microsoft surfacepro3 product attributes in line with the crowd to launch, in the accuracy of mobile DSP advantage is obvious.
From the point of view of marketing operations: mobile marketing more flexible
set with the current popular saying that mobile marketing is the marketing industry's "small fresh meat", "small fresh meat" of course is not only handsome appearance, but also hidden under the appearance of the inner youthful spirit of the atmosphere, and mobile marketing as the marketing industry's "small fresh meat", it contains flexible internal logic and marketing operations.
from the point of view of 3C products, there are too many operational mobile marketing methods, "3C plus mobile marketing" can do the real integration of the two, to achieve personalized marketing methods. For example, through mobile DSP delivery to achieve online and offline interaction, Samsung Note4 before the launch, through Limei Mobile DSP, in the targeted city 3C stores and Samsung stores around the area of real-time targeted delivery, real-time users in these designated areas of the Samsung Note4 mobile phone ads instant delivery, when users see the ads in the vicinity of the store can be directed to the nearby stores for consultation and purchase, so as to achieve online interaction.
of course, the combination of mobile marketing and 3C products is also flexible, not only to achieve online and offline interaction, but also directly to achieve on-line drain; Through WeChat to carry out the accumulation of fans, two-dimensional code promotion product display, interactive appointment, subscription information push, generate consumption, etc.
In addition, operational flexibility is reflected in the segmentation, verticalization, localization of mobile portals, in helping 3C products to achieve more accurate marketing can have more vertical and localization qualities, especially in the O2O field for brands to find marketing dividends.
Although, 3C products and mobile marketing from the nearest, there is a point of "near water floor first get the moon" meaning, but at the same time the combination of the two will also face several major problems: 1, how to combine traditional marketing and mobile marketing, promote online and offline dual marketing model? 2, how to solve the marketing contradictions between crowd differentiation and precision delivery? 3, how to effectively integrate mobile marketing in the form, content and effect of the comprehensive power? Will be the key to 3C products in the field of mobile marketing to achieve greater results.