Municipal General Administration of Supervision: severely investigate and deal with false and illegal advertisements, and focus on medical and health fields!

Notice of the General Administration of market supervision on printing and distributing the work plan of key areas of counterfeit and shoddy (2019-2021) to all provinces, autonomous regions, municipalities directly under the central government and the market supervision bureau (Department, committee) of Xinjiang production and Construction Corps: now the work plan of key areas of counterfeit and shoddy (2019-2021) is printed and distributed to you, please implement it in combination with the actual situation Work plan of the State Administration of market supervision on the treatment of key areas of counterfeiting and shoddy on January 3, 2019 (2019-2021) To crack down on the manufacture and sale of fake and inferior commodities and maintain the market order of fair competition is an inevitable requirement to meet the people's growing needs for a better life, an important task to build a legal, international and convenient business environment, and a strong support to promote China's economic transformation and upgrading and achieve high-quality development This work plan is formulated to further promote the management of key areas of counterfeiting and shoddy products 1、 General requirements (1) guiding ideology Guided by Xi Jinping's socialist ideology with China's characteristics in the new era, we should comprehensively implement the spirit of the nineteen and third Plenary Session of the nineteen and second plenary session of the party, conscientiously implement the decision making arrangements of the Party Central Committee and the State Council, persist in combining centralized management with daily supervision, reform and innovate the supervisory system and mechanism, strengthen the governance of key areas and key markets, and severely punish counterfeiting and substandard illegal activities The business environment for promoting the rule of law, internationalization and facilitation continued to improve （2） Work objectives We will steadily and orderly carry out special treatment, investigate and deal with a number of major cases of counterfeiting and shoddy goods, purify production sources and circulation networks, and effectively curb the high incidence of counterfeiting and shoddy goods By 2021, the comprehensive law enforcement capacity of market supervision and the modernization level of supervision will be significantly improved, the working mechanism will be more perfect, the business environment will be further optimized, and people will be more confident in buying, using and eating （3） Basic principles Stick to problem orientation Focusing on the outstanding problems of counterfeiting and shoddy which are related to the people's life and health and property safety, we will continue to carry out special rectification, constantly improve preventive measures, and effectively resolve systemic regional risks Give full play to the advantages of coordination Efforts should be made to give full play to the institutional advantages of market supervision and comprehensive law enforcement, promote the transformation of traditional supervision mode to cross regional and whole chain supervision, plug up supervision loopholes, improve law enforcement efficiency, and effectively eliminate the supply and marketing chain of fake and inferior goods Strengthen technical support Strengthen the research and application of information technology in law enforcement supervision, focus on building an integrated information platform for market supervision, strengthen the discovery, collection, screening, mining and early warning of illegal clues, and achieve prevention in advance and accurate strike Promote social co governance Give full play to the role of self-discipline and restraint of industrial organizations, implement the main responsibility of enterprises, encourage the media and the public to participate in the supervision, fully mobilize the enthusiasm of all parties, and form a situation of fake and shoddy governance involving multiple parties 2、 We will focus on the special governance of rural markets and help implement the strategy of Rural Revitalization (1) we will strengthen the supervision of rural markets We will improve the daily supervision and inspection system focusing on random inspection, focus on daily consumer goods such as food, small household appliances, washing and chemical products, hardware and electrical materials, strengthen the supervision of areas with high incidence of fake and shoddy goods, such as rural markets and urban-rural areas, and urge operators to establish and improve the system of purchase and sale accounts and ticket demand For the counterfeit and shoddy commodities and "three no" products found in the inspection, we should trace the source, dig the organizers and implementers of illegal activities, eliminate the sales network, clean up the source of production, investigate and deal with the "black workshops" and "black dens" of unlicensed production and operation in accordance with the law, and report the unlicensed business behaviors that do not belong to the investigation and punishment responsibilities of the market supervision department to the relevant departments for investigation and punishment in a timely manner, so as to purify the agriculture Village market environment （2） We will focus on special law enforcement of agricultural materials and products At the important time points such as spring ploughing and autumn planting, the action of "cracking down on fake agricultural materials and going to the countryside" was carried out, focusing on products such as chemical fertilizer, agricultural machinery and its accessories, and quality violations such as substandard, false identification and unlicensed production were severely investigated and punished We will strengthen the law enforcement of standardization, certification, measurement and quality, and crack down on illegal activities such as producing products that do not conform to the compulsory or explicit standards of the state, replacing inferior products with good ones, and passing unqualified products off as qualified ones We will strengthen the protection of trademarks and geographical indications of agricultural products, investigate and deal with trademark infringement, trademark infringement, counterfeiting and other illegal acts, and earnestly safeguard the legitimate rights and interests of obligees （3） We will vigorously strengthen the management of "fake food" Starting from the source of production, distribution channels and consumption terminals, we will comprehensively control the "cottage food" in rural areas We will strengthen the supervision of areas where food industry is concentrated, rural markets, small workshops, small shops, and certified enterprises and certified food, focus on the inspection of food with the same or similar name, package, logo and trademark, and urge producers and operators to strictly implement the main responsibility for food safety We will strengthen anti unfair competition law enforcement, strengthen the protection of food trademarks, severely investigate and deal with unfair competition behaviors such as market confusion and false publicity, and investigate and deal with illegal producers and operators as well as those who provide them with trademark, advertising, certification, packaging and other services according to law Strengthen the supervision and inspection of the food with specific ingredients and contents claimed in the label, and carry out supervision and sampling inspection when necessary For the unqualified food in sampling inspection, urge the food producers and operators to take off shelf, recall and other measures to control the food safety risk, and notify the local market supervision department of the relevant food production and operation enterprises, and seriously deal with the existing illegal behaviors according to law （4） We will strictly investigate and punish false and illegal advertisements We will strengthen advertising oriented supervision, and intensify advertising supervision in the fields of medicine, food, health food, and financial investment Highlight the spot check and monitoring of key traditional media and important Internet media advertisements, carry out special monitoring in cooperation with special rectification work, carry out key monitoring around major activities and festivals, find clues and handle them quickly We will strengthen supervision over major false and illegal advertising cases, regularly expose typical cases, and play a deterrent role Relying on the inter ministerial joint meeting on rectifying false and illegal advertisements, we will strengthen coordinated supervision and improve the inter departmental supervision and law enforcement linkage mechanism and information feedback processing mechanism Formulate and promulgate examination standards and procedures for advertisements of drugs, medical devices, health food and formula food for special medical purposes 3、 We will focus on special food safety management to ensure the safety of the people on the tip of their tongue (1) we will carry out special food supervision actions Focus on "one old, one small", increase the sampling of health food and infant formula food, continue to carry out monthly sampling of infant formula milk powder, cover all enterprises in production and certification and inspection items specified in national food safety standards, and timely publish the results of supervision sampling and punishment of unqualified food to the society Carry out actions to improve the quality and safety of health food, focus on the inspection of such illegal activities as unauthorized claim of health function, claim of disease prevention or treatment function, false publicity effect, etc of health food labels and signs, publicity materials, advertisements, etc., as well as the illegal activities of not organizing production according to the approved content, changing production process without authorization, illegally adding non edible substances (drugs), etc , and shall be strictly punished in accordance with the law Carry out special inspection on the label of infant formula milk powder in circulation, focus on whether to mark the label according to the registered label of product formula, urge and guide the local market supervision departments to carry out the "look back" action for the problems in the system inspection of infant formula milk powder production enterprises, and supervise the production enterprises to implement the rectification measures for the problems found in the system inspection （2） Strengthen the special management of campus food safety We will continue to carry out special inspection on food safety in schools and kindergartens in cooperation with the education department, effectively strengthen the supervision on food safety in schools, and urge schools and kindergartens to strictly implement the main responsibility for food safety We will strengthen the inspection of the delivery units of group meals with students as the main customers, strengthen the investigation of potential food safety hazards and the rectification of problems, and strictly investigate and punish violations of food safety laws and regulations Cooperate with the Ministry of education and the health committee to study and draft the school food safety and nutrition health management regulations, carry out in-depth food safety knowledge into campus activities, strengthen food safety publicity and education for students, and guide parents to actively cooperate with the school, the education department and the market supervision department to strengthen the school food safety supervision （3） Promote the improvement of food quality and safety We will improve the food safety classification management system for catering services and gradually promote it throughout the country, so as to promote the effective connection of daily supervision and inspection, risk classification and food safety classification management system for catering services Prepare the operation manual for food safety supervision and inspection of catering services to provide basis for food safety supervision and inspection of catering services, urge catering service providers to strengthen food safety management, strengthen the training of food safety management personnel and practitioners, and ensure the effective implementation of various food safety systems Strengthen the food safety supervision of online catering service, carry out special inspection on the food safety of online catering service, and urge the third-party platform of online catering service and online catering service providers to strictly implement the provisions of the measures for the supervision and management of food safety of online catering service, aiming at the food safety problems reflected by the media and generally concerned by the masses We will focus on the catering services for processing and managing flour products, and deploy special measures to deal with the problem of excessive aluminum content （4） Strengthen food safety early warning and standard work We should innovate the methods of food safety early warning, food supplementary inspection and food quick inspection, and actively participate in the formulation and revision of national food safety standards We will intensify the research and development of food adulteration, illegal addition and other inspection methods, develop and issue 30 food supplement inspection methods in the next three years, effectively build a technical defense line against fake and inferior food, provide technical means to curb potential rules of food production and operation, and effectively prevent systemic risks We will increase efforts to interpret food issues of high social concern, such as infant food, campus food, etc., organize authoritative experts to write food safety consumption tips or interpretation articles, entrust professional teams to produce consumption tips animation or video, popularize food safety knowledge to consumers from multiple perspectives and forms, and boost consumer confidence 4、 We will focus on the special governance of e-commerce platforms and purify the trading environment of the Internet market (1) we will strictly investigate and punish illegal Internet operations Focusing on the prominent issues related to the order of the network market and the vital interests of consumers, we should strengthen the monitoring and governance of illegal activities such as false propaganda, false promotion, false orders, speculation, infringement and counterfeiting Focusing on the consumer goods that have concentrated social reflection, concern life and health, and affect public safety, such as food, drugs, electronic products, semiconductors, auto parts, children's products, and elderly products sold on the Internet, we will organize and carry out centralized remediation, crack down on violations of intellectual property rights in the field of e-commerce and illegal sales of fake and shoddy goods, and effectively maintain the order of fair competition in online trading To create a safe and secure online consumption environment （2） Strengthen the supervision of online trading platform By comprehensively using administrative interview, administrative guidance, administrative punishment, publicity and guidance and other means, we should strengthen the sense of market order responsible person of online trading platform, urge e-commerce operators, especially platform operators to perform their legal responsibilities and obligations, consciously regulate their business behavior, and promote fair competition Urge e-commerce operators to improve the first inquiry system, and deal with it in a timely manner according to the principle of "who sells the goods is responsible, who provides the services is responsible"